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Advertising News & Media

2 reasons why your digital signage message isn't getting through

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

No one likes not being heard, especially when you spend a lot of money to get your point across with digital signage. There are two reasons why your signage…

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High-scan LED Displays as a Digital Signage Game-Changer

Advances in driver IC design and the solution of scan-rate challenges are paving the way for a new breed of fine-pitch LED displays.

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DOOH versus static billboards

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Should you invest in traditional billboards or digital displays? It's a difficult question to answer because it depends on a few factors.

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Digital signage keeps students engaged

Students today expect and prefer digital communications, and as a result digital signage has become a cost-effective tool for schools to utilize. Dynamic…

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The future of retail is immersive AR

by Steve Hastings — Founder & Executive Planning Director, isobel

It doesn't take much reading of the press or time on the High Street to understand that the retail sector is under massive pressure and local shopkeepers are…

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2 basic advertising principles to improve your digital signage

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Advertising is commonly seen as intrusive and annoying, but the issue isn't so much advertising itself but how we choose to use it. I believe there are two…

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Bloggers, we need your insight for 2020

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

While we keep our finger on the pulse of digital signage innovation, we need to hear from experts to get their take on the industry. That's why Digital Signage…

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Yoplait dishes out smoothies with facial recognition digital signage

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

One major challenge for advertisers is how to target customers based on their mood. Facial recognition technology is making it easier for advertisers to cater…

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3 reasons to consider deploying a digital signage kiosk

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

When it comes to customer experience technology, a solution that combines both digital signage and kiosk elements can be a slam dunk. Need convincing? Here are…

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Gen Z shoppers love the physical customer experience

February 14, 2020

While the Gen Z generation loves their mobile devices, apps and social media, they also love engaging with physical retail store associates.

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Pearl Media integrates digital signage for Chelsea Market

February 3, 2020

Chelsea Market, a food hall, office building and television production facility in Manhattan is partnering with OOH advertising agency Pearl Media to update…

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Looking ahead at digital signage in 2020

by Lillyan Wamaitha

As technology gets better, so will the innovations in digital signage. There have already been several advancements over the course of 2019 that will only get…

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Holographic digital signage actors deliver digital banking

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

DBS Bank recently tried to attract customers for its digital banking service...through holographic actors.

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Industry Weapon hires director of sales, marketing

January 10, 2020

Industry Weapon Inc., a digital signage provider, has hired Joe Callahan as director of sales and marketing. He will lead the sales and marketing teams and…

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How to use digital signage to increase audience engagement

by Sean Matthews — President & CEO, Visix, Inc.

How does an organization go about engaging their audiences? One of the most comprehensive tools available for delivering engaging communications is digital…

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Visix deploys digital signage network at Cincinnati Museum Center

January 9, 2020

The Cincinnati Museum Center in Union Terminal has deployed a digital signage networked powered by Visix Inc's AxisTV Signage Suite software. This network…

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7 tactics QSRs can employ to keep their digital signage fresh

QSRs such as McDonald's are rapidly adopting technologies such as digital signage. However, keeping digital signage fresh and updated can be a challenge. Here…

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Say no to these 4 digital signage myths

Digital signage is not technology of the future, but is very much the technology of today. However, many people still believe myths about the technology. It's…

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Intersection wins 5 year contract with Chicago Transit Authority

December 23, 2019

Intersection, a smart cities media and technology company, has won a five-year contract with an option for a five-year extension to sell static and digital…

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Meridian Celebrates 20 Years of Self-Service Excellence

Aberdeen, NC – December 17, 2019 – Meridian, an industry leading manufacturer of indoor and outdoor kiosks, interactive digital signage, and self-service…

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