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Hivestack has chosen Hector Gonzalez as chief revenue officer for its new U.S. and Latin America division as part of a new organization reorganization, according to a press release.
The DOOH firm is splitting its operations between two new divisions, "Hivestack Global" and "Hivestack US & LatAm," to drive growth across the Americas, according to the release. Gonzalez brings more than 20 years of experience at the senior, board and advisory levels for companies including T-Mobile, Outfront Media and others as he leads the new division. Hivestack Global will continue to be led by Nigel Clarkson, Global CRO, according to the release.
"Hivestack is leading the charge globally for programmatic DOOH and adtech innovation across the industry," Gonzalez said in the release. "I am incredibly excited to be joining the company during this tremendous growth stage. We are well positioned in the market for a great year ahead as we continue to grow our omnichannel partnerships, grow our US Agency business and continue to grow our publisher relationships across the US and LATAM. It truly is an honor to get the opportunity to work with such a brilliant team and excited to be back fully immersed within my favorite medium that continues to show amazing growth."
"Hector brings a wealth of experience in driving growth across the region, and we are excited to have him join Hivestack at such a pivotal moment for the company," Andreas Soupliotis, Hivestack CEO, said in the release. "As we continue to innovate across the globe, we are steadfast in our commitment to developing new opportunities for our partners across the US and LatAm."
"When I started at Hivestack two years ago, we were in just 5 markets," Nigel Clarkson, Global CRO at Hivestack, said in the release. "We have expanded quickly since then and we are now live in over 25 countries, across multiple languages and time zones. The U.S. is currently the biggest programmatic DOOH market globally, and it needs full time focus from someone who knows it inside out. Hector is a great hire for us, he is brilliantly knowledgeable and connected in our space, and I can't wait to work in partnership with him to continue our growth plans across the world."
Hector Gonzalez, CRO of U.S. and LatAm at Hivestack. Provided by Hivestack.