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Marriott Bonvoy reveals first 3D anamorphic display in India

Marriott Bonvoy reveals first 3D anamorphic display in IndiaA scene from the anamorphic 3D display. Provided by Laqshya Media Group.

Marriott Bonvoy, the travel arm of Marriott International, has unveiled two 3D anamorphic promotions in India, which is an industry first, according to a press release.

The "Here" campaign launched on Tuesday and will run through Sept. 26 at Cyber Hub, Gurugram and Phoenix Mills (Palladium Mall) in Mumbai. Created in partnership with Inventech, a Laqshya Media Group company, the anamorphic displays feature scenes from Malaysia, Indonesia, Japan, New Zealand, and India.

"The 3D DOOH format is extremely dynamic and engaging," Sommnath Sengupta, CEO of Inventech, said in the release. "It changes the relationship with the recipient as it is impossible to go by without noticing it. It is changing the way people interact with advertisements — it's futuristic. With the right amalgamation of art, science and technology, our super-skilled, experienced, passionate team has created this best-in-the-class user experience for Marriott Bonvoy TG. Our immersive content ideas and interactive storytelling solutions for our clients with cutting-edge, next-generation technology differentiate us from the others."

"As an organization, we are constantly innovating to find new-age communication vehicles customized for an audience that has the appetite to consume narratives that appeal to their evolved sensibilities," Khushnooma Kapadia, Marriott International's senior area director of marketing for South Asia, said in the release. "Our members are now eager to travel and get back on the road, and with this immersive activation, we want to help them discover all the places and experiences our hotels have to offer. This is an attempt to engage with our audience in a high impact visible format with the travel content we have developed."


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