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DOOH Advertising News

Watchfire Signs announces FCC emissions guarantee for its LED signs

May 17, 2017

Watchfire Signs recently announced its LED signs and digital billboards meet FCC emissions guidelines. This announcement is due to recent charges of…

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Dot2Dot to show off DOOH solutions at OAAA convention

May 16, 2017

Dot2Dot Communications will show off its Ad Manager DOOH solutions at the OAAA/Geopath National Convention in New Orleans from May 15 to 17. The company will…

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Embed Signage receives three nominations for retail DOOH projects

May 15, 2017

Embed Signage has been nominated for three awards at the Install Awards 2017. The company was nominated for two retail/DOOH projects and for a rising star in…

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Blue Rhine Technologies delivers digital signage to UAE gas station

May 10, 2017

Blue Rhine Technologies has partnered with the Emirates National Oil Company to deploy 36 LED screens at a smart gas station in the United Arab Emirates. The…

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Adsemble launches self-serve DOOH platform

April 25, 2017

Adsemble has launched its Open Display platform, a self-serve tool for DOOH purchasing. Customers can use the platform to set their budgets and regions for…

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Gas Station TV inks joint venture with Verifone for digital signage at the pump

April 19, 2017

Gas Station TV, a video network, has announced a joint venture with Verifone to combine Verifone's Pump Media division with GSTV. The joint venture will serve…

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Mall media specialist to deploy DOOH network with audio

April 17, 2017

Limited Space, a shopping center media specialist, plans to invest in a responsive DOOH advertising network. The network of displays, once deployed, will reach…

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DPAA releases programmatic standards for DOOH industry

April 14, 2017

The Digital Place Based Advertising Association has launched its programmatic standards for DOOH. This is part of an effort to help facilitate DOOH…

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Chicago Transit Authority to deploy 130 displays

April 13, 2017

The Chicago Transit Authority has partnered with Intersection to build a digital transit advertising network. The CTA plans to deploy 130 displays throughout…

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Hyundai to feature on Piccadilly Lights

March 27, 2017

The iconic London advertising location Piccadilly Lights was shut down for renovation. Hyundai, a past advertiser at the Lights, has announced it plans to…

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Navori Labs to unveil digital signage engine

March 22, 2017

Navori Labs plans to unveil its QL 2.0 digital signage engine at the Digital Signage Expo in Las Vegas from Mar. 28-31. The engine is designed to support OOH…

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Survey finds DOOH/DPB on the rise with media planners

March 6, 2017

The Digital Place Based Advertising Association found in a survey that 61 percent of media planners are including DOOH and digital placed based advertising. 9…

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JCDecaux installs 500th digital screen in London bus shelter

February 27, 2017

JCDecaux recently celebrated the installation of the 500th digital screen on the Transport for London bus shelter network. The company plans to transform…

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Clear Channel campaign calls attention to missing children

February 22, 2017

Clear Channel Outdoor Americas recently teamed up with the The National Center for Missing & Exploited Children to run a DOOH campaign in Albuquerque, New…

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Pixelflex's LED display designed to withstand harsh weather

February 20, 2017

Pixelflex has launched an LED display called Flexstorm, which is designed to handle harsh outdoor conditions. The display is designed with a light sensor to…

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DOOH campaign encourages travel to Scotland

February 14, 2017

Posterscope USA has teamed up with VisitScotland to attract travelers at Pennsylvania Station in New York City to Scotland. The company is using Link NYC…

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Forrest Media deploys LED displays in Scotland

February 7, 2017

Forrest Media plans to deploy Daktronics digital LED displays in Scotland for DOOH campaigns. The company will deploy one in Edinburgh and two in Glasgow…

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BroadSign to power DOOH displays in UAE elevators

February 3, 2017

Elevision Media Llc. has selected BroadSign International Llc. to power its DOOH network of displays in elevators in the United Arab Emirates. Elevision holds…

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Virgin Trains draws in passengers with DOOH campaign

January 31, 2017

Virgin Trains, a UK-based train company, has teamed up with Grand Visual to launch a DOOH advertising campaign. The campaign is designed to inform drivers of…

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Big Outdoor appoints chief revenue officer

January 27, 2017

Big Outdoor, an OOH marketing and advertising sales company, has selected Bob Johns as its chief revenue officer. Johns will help utilize Big Outdoor's…

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