DOOH Advertising News
California State University gives stadium digital signage makeover
October 16, 2017
California State University partnered with Daktronics to deploy a double-sided centerhung system and audio system at its Icardo Center stadium. It consists of…
read nowNfusz drops the mic with DOOH rap battles
October 12, 2017
Nfusz Inc. has partnered with Rap Grid to push its rap battle show, "Who Got Bars," to computers and displays. Customers can interact with the show through…
read nowDaktronics brings DOOH to Connecticut with digital billboard
October 5, 2017
Daktronics supplied Barrett Outdoor with a digital billboard for its DOOH campaigns in Connecticut. This DB-6400 billboard is integrated with Snap Calibration…
read nowBranded Cities hires senior vice president of business development and acquisitions
October 4, 2017
Branded Cities, a OOH company, recently hired Toby Sturek to serve as senior vice president of business development and acquisitions. Recently, the company…
read nowDOOH market set to hit $26 billion by 2023
September 28, 2017
The DOOH market is expected to grow by a compound annual growth rate of 10.7 percent from 2017 to 2023. It will also reach $26.21 billion by 2023, according to…
read nowLondon's Piccadilly Lights starts countdown to relaunch
September 26, 2017
Piccadilly Lights, a famous OOH London location, has started its countdown to relaunch in October after being closed for nine months for renovations. Landsec…
read nowPurdue University slam dunks with LED displays from Daktronics
September 19, 2017
Purdue University is upgrading Mackey Arena in West Lafayette, Indiana, adding 13 LED displays from Daktronics. The company will deploy a center-hung display…
read nowAyuda[x] rebrands to Hivestack
September 18, 2017
Ayuda[x] Inc., a location-based marketing company, has rebranded itself to Hivestack Inc. The company is also focusing more on programmatic DOOH advertising…
read nowVisual Art sails into Denmark with acquisition of City Media
September 13, 2017
Visual Art, a DOOH and digital signage company based in Sweden, has acquired City Media, a high impact large format media company based in Denmark.
read nowResignation Media to bring The Chive DOOH network to bar trivia
September 11, 2017
Resignation Media has partnered with Buzztime to integrate its DOOH network, Chive TV, with Buzztime's bar trivia solution. Chive TV offers a five-hour loop of…
read nowAPN Outdoor reaches 100 digital billboards in Australia
September 8, 2017
APN Outdoor, has exceeded its goal of reaching 100 digital billboards in Australia in 2017. The company's Elite Screens digital billboards, which allows…
read nowSmirnoff Cider offers summer buzz with DOOH campaign
August 25, 2017
Diageo recently launched a DOOH campaign for its vodka-based fruit cider — Smirnoff Cider — in Australia and the U.K. The alcohol supplier teamed up with…
read nowSignarama signs 60 franchise agreements
August 24, 2017
Signarama, a digital and traditional signage company, has signed 60 franchise agreements in 2017, according to a press release.
read nowBranded Cities Network acquires Clear Channel Canada
August 21, 2017
Branded Cities Network recently acquired Clear Channel Outdoor's 50.001 percent interest in Clear Channel Canada, thus becoming the full owner of the Canadian…
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Cannabis DOOH gets high with Tommy Chong weed travel show
August 21, 2017
Cannabis Club TV, a DOOH network focused on the cannabis industry, is launching 20 channels. These channels will feature shows covering sports, cooking and a…
read nowReport: Indian digital signage market to grow more than 18% by 2022
August 9, 2017
The Indian digital signage market is expected to grow at a compound annual growth rate of 18 percent from 2012 to 2022, according to a report by ReportsBuyer.
read nowNielsen acquires AI marketing tool
August 9, 2017
Nielsen recently acquired vBrand, a startup that recently developed a machine-learning platform for sports marketing campaigns. Nielsen plans to integrate this…
read nowAustralian alpine resort promises winter getaway in DOOH campaign
August 8, 2017
Falls Creek, an alpine resort in Victoria, Australia, is teaming up with APN Outdoor for a DOOH winter campaign. APN Outdoor deployed several displays on…
read nowAdSemble launches cross-platform digital billboard performance tool
August 7, 2017
AdSemble, a online DOOH marketplace, has launched a cross-platform digital billboard performance report. This report will allow advertisers to examine their…
read nowClear Channel Outdoor integrates real-time mobile analytics for DOOH campaigns
August 7, 2017
Clear Channel Outdoor Americas, a subsidiary of iHeart Media Inc, has integrated Cuebiq's location intelligence and attribution solutions to its Radar line of…
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