DOOH Advertising News

Watchfire Signs deploys 7,000 square foot digital billboard in Puerto Rico

February 18, 2019

Watchfire Signs partnered with Bmedia Group to deploy a 7,000-square-foot digital billboard in Guaynabo, Puerto Rico, just prior to the Centro Internacional de…

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BrightSign integrates media players with Adomni for DOOH buying

February 6, 2019

BrightSign Llc. said it media players now support Adomni, a marketplace for digital-out-of-home advertising. End users can now allow advertisers to share their…

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Vistar Media launches third party measurement suite for DOOH

February 4, 2019

Vistar Media has launched its third party measurement suite, which provides key offerings from foot traffic measurement specialists such as MFour, PlaceIQ and…

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Formetco installs LED displays 430 feet above ground

January 23, 2019

Formetco, an outdoor advertising manufacturer, has partnered with Georgia's Own Credit Union and DeNyse Companies to deploy two digital building-top signs in…

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Rouge Media adds more than 1,000 colleges to media network

January 16, 2019

Rouge Media has added more than 1,000 colleges to its media network. The company offers the colleges a variety of media solutions such as digital videos and…

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Chive Media Group launches Atmosphere streaming service

January 2, 2019

Chive Media Group, a digital media and DOOH company, has launched its streaming portal Atmosphere. This portal comes with five family friendly channels for…

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IDOOH International partners with Abercairn Digital for in-vehicle displays in Nigeria

January 2, 2019

IDOOH International has partnered with Abercairn Digital to deploy 1,000 in-vehicle displays in Lagos, Nigeria. These 10-inch displays will offer news…

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Billups selects Nicholas Wotten as SVP of marketing

December 21, 2018

Billups, an OOH advertising company, has selected Nicholas Wotten to serve as senior vice president of marketing. Wotten will help launch Billup's technology…

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Amobee, Place Exchange launch OOH programmatic marketplace

December 20, 2018

Amobee, a digital marketing technology company, has partnered with Place Exchange to launch a programmatic marketplace for OOH media. Customers can bid for…

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JCDecaux launches advertising platform at Changi Airport

December 12, 2018

JCDecaux Singapore, a subsidiary of outdoor advertiser JCDecaux, has launched its Digital Duty-Free Totem advertising platform at Changi Airport. It consists…

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Adelphic expands DOOH inventory

December 12, 2018

Adelphic, a self-service platform for cross-channel programmatic advertising, has integrated digital-out-of-home inventory from Rubicon Project's private…

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OOH revenue up by 3.8 percent

December 7, 2018

OOH advertising revenue rose by 3.8 percent in the third quarter of 2018, compared to 2017, and DOOH accounted for 28 percent of total OOH spending, according…

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Gate Reality to unveil 3-D AR mural

December 6, 2018

Gate Reality, a virtual realities production house, has teamed up with Allover Media, an experiential advertising agency, to launch Augmented Shoreditch, an…

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PerceptIn announces intelligent advertising vehicle for DOOH

December 4, 2018

PerceptIn has launched its DragonFly Intelligent Advertising Vehicle, which uses robotics, displays and interactive technology to engage with customers. It…

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Vistar Media selects Chris Waterman as global director of publisher partnerships

November 30, 2018

Vistar Media, a programmatic DOOH technology provider, has selected Chris Waterman as director of publisher partnerships. Prior to joining Vistar, Waterman…

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Wow Media deploys digital billboards in Los Angeles

November 21, 2018

Wow Media has deployed four 1,200-square-foot digital billboards in Los Angeles on I-405. The billboards will be seen by the 379,000 vehicles that travel I-40…

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Meridian partners with Samsung SDS America on digital signage solution

November 16, 2018

Meridian has partnered with Samsung SDS America, the U.S. subsidiary of Samsung SDS, to produce digital out-of-home signage solutions for a variety of…

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Intersection expands ad partnership with San Francisco MTA

November 15, 2018

Intersection is extending its advertising partnership with the San Francisco Municipal Transportation Authority. The company will continue to sell ads on the…

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Ayuda partners with Blip to drive incremental revenue to DOOH

November 2, 2018

Ayuda Media Systems is partnering with Blip, a marketplace for digital billboards, to integrate Ayuda's DOOH tools with Blip's marketplace, according to a…

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Formetco deploys digital billboard for Cobb Galleria Center in Atlanta

October 29, 2018

Formetco, an OOH company, has deployed a 100-foot digital billboard at the Cobb Galleria Centre property, directly facing the SunTrust Park, home of the…

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