DOOH Advertising News
DOOH company Nearbuy Group acquires retail experience company NexusEngage
July 10, 2018
Nearbuy Group, an advertising tech company based in Dubai, has acquired NexusEngage Ltd., a U.K. based company that delivers targeted retail experiences…
read nowANC expands partnership with University of Louisville for 3 video display systems
July 5, 2018
The University of Louisville has expanded its partnership with ANC to deploy three video display systems at Papa John's Cardinal Stadium in Louisville…
read nowAlbuquerque selects Clear Channel for emergency digital signage alerts
July 2, 2018
Mayor Tim Keller of Albuquerque, New Mexico, recently announced that the city has chosen Clear Channel Outdoor's digital billboard network to display real-time…
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Google extends DOOH campaign in UK
June 29, 2018
Google has extended its DOOH campaign in the U.K. called, "Make Google Do It,", which advertisers Google Assistant. The campaign specifically presents all the…
read nowIcon Multimedia and Sice to deploy Deneva-powered digital signage for Port Authority of Barcelona
June 21, 2018
The Port Authority of Barcelona has signed a 2-year contract with Sice to deploy digital signage from Icon Multimedia. This digital signage will provide…
read nowOcean Outdoor acquires Scottish OOH company Forrest Media
June 7, 2018
Ocean Outdoor Ltd, an OOH company based in the U.K., has acquired Forrest Media, a large format outdoor media provider in Scotland. Through this acquisition…
read nowNJ Transit and Intersection deploy interactive digital signage kiosks
June 4, 2018
Intersection, a smart cities company, recently deployed its IxNTouch interactive information kiosks to rail and light rail station platforms in the NJ Transit.
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Lego Star Wars rolls out DOOH campaign
May 29, 2018
Lego recently launched a DOOH campaign, inviting shoppers in the U.K. to create their own galaxy using digital Lego blocks, following the launch of Solo: A…
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JCDecaux Singapore unveils selfie Absolut DOOH campaign
May 25, 2018
JCDecaux Singapore, an outdoor advertiser, recently unveiled a live social feed DOOH campaign for Absolut, a vodka brand at Singapore Changi Airport. The…
read nowAyuda Media Systems selects Luc Filiatreault as CEO
May 15, 2018
Ayuda Media Systems, a ERP and business optimization software company for OOH, has promoted Luc Filiatreault, former president of the company, to CEO. Andreas…
read nowAdomni runs $50 offer for Mother's Day DOOH in Time's Square
May 14, 2018
Adomni, a digital signage software company, ran a special DOOH campaign offering for Mother's Day. Advertisers could display their ads on the Waterfall Times…
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Sesame Street takes over DOOH in SeaWorld
May 9, 2018
SeaWorld Orlando recently showcased its partnership with Sesame Workshop by displaying Sesame Street characters on digital billboards in Orlando, Florida. The…
read nowCincinnati Reds deploys Just Add Power's Ultra HD over IP solution
May 3, 2018
The Cincinnati Reds recently installed Just Add Power's Ultra HD over IP video distribution system at its Great American Ball Park. The team can now distribute…
read nowDentsu Aegis Network starts DOOH campaign to fight malaria
April 23, 2018
Dentsu Aegis Network is supporting the charity Malaria No More with a pro bono DOOH campaign entitled #MalariaMustDie. The campaign, which is running in the…
read nowFrost & Sullivan report global smart cities to surpass $2 trillion by 2025
April 17, 2018
Smart cities are expected to create a market value of more than $2 trillion by 2025, according to a report by Frost & Sullivan. The growth of AI is a key…
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Ford Mustang to run DOOH campaign with Outfront Media
April 13, 2018
Outfront Media recently partnered with Ford to run a DOOH campaign in July for the Ford Mustang's 2018 model. Customers will be able to create their own custom…
read nowDOOH market to grow by 12.6% from 2017 to 2023
April 12, 2018
The global DOOH market is expected to grow at a compound annual growth rate of 12.6 percent from 2017 to 2023, according to a report by Allied Market Research.
read nowVal Morgan Outdoor selects Ayuda's software for ad operations
April 6, 2018
Val Morgan Outdoor, an Australia-based OOH media owner, has selected Ayuda's software platform to handle sales, digital ad serving and "customer-facing…
read nowAyuda unveils Revenue Intelligent platform for DOOH
April 4, 2018
Ayuda Media Systems recently announced the launch of its Revenue Intelligent platform for OOH and DOOH media holders. The platform uses Ayuda's optimization…
read nowPing HD partners with Adcorp360 for DOOH supermarket network
April 2, 2018
Ping HD has partnered with Adcorp360, a grocery advertising group, to provide its EngagePHD content management platform throughout 2,500 grocery stores in the…
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