DOOH Advertising News

DOOH market to grow despite COVID-19

May 6, 2020

The DOOH market is expected to grow by $8.72B from 2019 to 2023, despite the economic impact of COVID-19, according to a report by Technavio.

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American Humane Society offers COVID-19 DOOH content

April 24, 2020

The American Humane Society is offering DOOH content related to COVID-19 pet information, according to an email announcement.

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Global outdoor advertising to reach $54B by 2024

April 14, 2020

The global outdoor advertising market will reach $54.13 billion by 2024, according to a report by ResearchandMarkets. It will also grow at a compound annual…

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Atmosphere earns $14M in funding round

April 10, 2020

Atmosphere, a TV streaming service and owner of CHIVE TV, has earned $14 million in a round of funding. This company offers streaming channels for businesses…

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Billups study finds hyper-local OOH viewing at all time-high

April 9, 2020

While customers are generally spending less time at many businesses due to the coronavirus, they are spending time at their local supermarkets and suburban…

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ACE launches association for DOOH

April 2, 2020

Advocates for Connected Experiences has formed an association for DOOH, retail and venue-based digital experiences. The free-to-join group will help provide…

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Orange Barrel Media, IKE Smart City donate DOOH advertising for local businesses

March 24, 2020

Orange Barrel Media, a smart city company, and sister company IKE Smart City are donating airtime on DOOH digital signage for local businesses.

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Billups inks acquisition of MacDonald Media

March 19, 2020

Billups, an OOH advertising technology company, has acquired OOH solutions provider MacDonald Media. With this acquisition, 20 MacDonald Media employees will…

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Clear Channel Airports to deploy digital signage network for Signature Flight Support

March 17, 2020

Clear Channel Airports, the Americas-based airport subsidiary of Clear Channel Outdoor Holdings Inc., will upgrade the media and marketing for more than 14…

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Absen unveils AW Series for DOOH

March 10, 2020

Absen Inc., a LED display manufacturer, has unveiled its AW Series of LED displays for DOOH. This series will be available in 500-by-500-millimeter and…

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Visit Philadelphia aims to attract female travelers with Times Square DOOH campaign

February 17, 2020

Visit Philadelphia, the city's tourism marketing organization, partnered with Clear Channel Outdoor to launch a DOOH campaign called City of Sisterly Love to…

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Outfront Media celebrates Valentine's Day with AR DOOH campaign

February 14, 2020

Outfront Media Inc. has launched a augmented reality DOOH Valentine's Day campaign across the U.S. Customers can scan QR codes on smaller DOOH assets or visit…

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Gu launches interactive Tweet-driven DOOH Valentine's Day campaign

February 13, 2020

Gu, a dessert brand based in London, has launched its Love Notes DOOH campaign with Grand Visual. The campaign invites users to submit romantic tweets inspired…

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Curb Taxi Media offering DOOH taxi network

January 29, 2020

Curb Taxi Media, a taxi advertiser, has launched a network of programmatic smart taxi tops in New York City. Advertisers can deliver DOOH campaigns on displays…

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Outfront Media selects senior VP for West Coast

January 22, 2020

Outfront Media Inc. has selected Rob McGovern to serve as senior vice president of national sales in Los Angeles. He will lead the West Coast national sales…

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Rubicon Project partners with IZON Network for DOOH access

December 31, 2019

Rubicon Project, an advertising exchange, has partnered with IZON Network Inc. to allow advertisers and brands to access more than 6,000 DOOH displays and 2.…

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Live Board partners with 4 companies for DOOH solution

December 27, 2019

Live Board Inc. has partnered with SMN Corp., D.A Consortium Inc., Hivestack Inc. and Voyage Group Inc. to promote its Live Board Marketplace DOOH platform.

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Adams Outdoor partners with Vistar Media for programmatic DOOH

December 23, 2019

Adams Outdoor Advertising, an OOH media supplier, has partnered with Vistar Media to integrate programmatic technology into AOA's nearly 300 digital billboards…

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Wow Media launches light installation on digital billboard

December 19, 2019

Wow Media, a digital signage operator, has launched a light installation on its 1,200 square foot digital displays across Southern California's 405 freeway. By…

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Clear Channel delivers digital advertising to Jackson-Medgar International Airport

December 17, 2019

Clear Channel Airports, the airport subsidiary of Clear Channel Outdoor Holdings Inc., has launched a digital and print advertising network for Jackson-Medgar…

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