DOOH Advertising News

Talon launches intelligent DOOH buying platform, Atlas

August 28, 2020

Talon Outdoor, an OOH specialist, recently launched Atlas, an intelligent automated DOOH buying platform. With this platform, advertisers can plan and optimize…

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Fineco, Hearts and Science launch DOOH campaign with Talon

August 26, 2020

Fineco, a financial services company, has teamed up with global communications company, Hearts and Science, to run its Trade Without Compromise DOOH campaign…

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Nielsen partners with Talon Outdoor to launch OOH solution

August 25, 2020

Nielsen recently partnered with Talon Outdoor to combine its Marketing Cloud solution with Talon's data management platform, Ada, to deliver insights into OOH…

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Captivate partners with Edison Interactive, Verizon to deliver DOOH to golfers

August 24, 2020

Captivate, a DOOH office network provider, has partnered with Edison Interactive and Shark Experience presented by Verizon to deliver DOOH advertising to…

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Clear Channel partners with Arrivallist for travel, hospitality DOOH campaigns

August 19, 2020

Clear Channel Outdoor recently partnered with geo-location solutions provider, Arrivallist, to help give hospitality and travel brands more measurable insights…

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Clear Channel delivers DOOH effectiveness tool for automotive dealers

August 4, 2020

Clear Channel Outdoor has launched its RADARProof tool, which delivers verified results of DOOH and print campaigns to automotive dealers. This tool, which is…

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Pattison partners with Hivestack to provide programmatic DOOH

July 31, 2020

Pattison Outdoor Advertising, a Canadian OOH and advertising company, is partnering with Hivestack, an advertising tech company, to provide programmatic DOOH…

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Talon appoints 3 senior executives to client development team

July 24, 2020

Talon Outdoor has appointed Zach Friedman as SVP and head of client development; Carolina Gouveia as VP of client development and Brandon Bernstein as manager…

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Navori Labs provides digital signage for Istanbul Airport

July 16, 2020

The Istanbul Airport in Turkey recently partnered with Navori Labs to deploy digital signage for DOOH advertising and information. The airport's advertising…

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Crenshaw Visions unveils Mobile Digital Billboard

July 16, 2020

Crenshaw Visions, a digital billboard provider, has recently unveiled its Mobile Digital Billboard, which will cover the Charlotte, North Carolina metro region…

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Talon Outdoor sees DOOH boost in England

July 9, 2020

Talon Outdoor recently released its findings from its OOH management platform Ada, which saw a general improvement in OOH impressions in England for the week…

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Talon Outdoor integrates OOH campaign planning for cannabis, regulated industries

June 19, 2020

Talon Outdoor, an OOH media specialist, has announced its OOH planning and buying platform, Plato, can now handle campaign planning for more heavily regulated…

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NoviSign launches DOOH widget for Adomni integration

June 16, 2020

NoviSign Digital Signage has released an OOH widget that integrates directly with Adomni's platform for buying and selling OOH advertising. With this widget…

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DOOH audiences see 26% increase

June 8, 2020

DOOH indoor audiences have increased by 26% since an all time low near the end of April, according to a press release by Quividi. The company used its DOOH…

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SNA Displays deploys outdoor rooftop display near Times Square

June 5, 2020

SNA Displays recently deployed an outdoor display at 661 8th Street across the intersection from Eleven Times Square. The 84- by 64.7-inch display offers 7.…

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Century Group integrates Edge1 OOH software

June 4, 2020

Century Group, an East India airport OOH company, has integrated Edge1's software to manage OOH networks, according to a press release.

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Talon Outdoor #sendslove with DOOH campaign

June 2, 2020

Talon Outdoor has launched its #SendingLove DOOH campaign with the World Out of Home Foundation, which challenges users to submit positive messages during the…

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Vistar Media partners with Quividi to fuel programmatic DOOH

June 2, 2020

Quividi, an audience and campaign analytics provider, has partnered with Vistar Media, a digital media services provider that uses data driven technology to…

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3M enters 3-year contract with Wrapmate

June 1, 2020

Wrapmate, a digital platform for graphics projects, has entered a three-year global collaboration agreement with 3M Commercial Solutions to help businesses in…

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UK OOH impressions up, despite coronavirus

May 11, 2020

Despite lockdown measures still in place in the U.K., traffic rose by 4% in the country in the week of April 20 to 26, according to data from Ada, Talon's OOH…

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