DOOH Advertising News

Quotient, Place Exchange aim to grab shoppers with audio messaging

November 15, 2021

Quotient, a digital media and promotions technology company, and Place Exchange, a producer of supply side platform for programmatic OOH and place-based media…

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Companies warming up to prDOOH

November 11, 2021

The future of prDOOH is promising and its increasing inclusion in multi-channel programmatic campaigns is likely to be a key driver of widespread adoption…

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Lamar honors veterans with large billboards

November 11, 2021

In honor of Veterans Day Nov. 11, Lamar Advertising, specializing in outdoor billboards, is recognizing 132 military veterans employed by the company with a…

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Old Trapper becomes Big Ten's official beef jerky

November 10, 2021

Old Trapper, a beef jerky and meat snacks brand, will roll out a series of OOH promotion as it becomes the official beef jerky of the Big Ten Network and Big…

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ZetaDisplay scores digital signage contract for Norway train system

November 5, 2021

ZetaDisplay has signed a contract to display turnkey digital signage and DOOH solutions at Flytoget Airport Express, a high-speed train system in Norway…

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OOH climate change campaign debuts at COP26

November 3, 2021

Over the next two weeks, 20,000 world leaders and delegates will meet in Glasgow, Scotland for the COP26 summit to discuss solutions to the world's climate…

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Uber uses DOOH to adorn historic NYC skyline

November 2, 2021

Uber, the mobility as a service provider, has unveiled its latest brand activation and long-term takeover atop the Bruckner building, overlooking the New York…

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Media companies band together to provide targeted DOOH

November 2, 2021

Comscore, a digital business analytics and audience measurement company, has signed an agreement with Vistar Media, a provider of programmatic technology for…

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Companies team up on creative DOOH platform

November 1, 2021

Meet The People, an advertising and consulting group formed by advertising and technology executives Tim Ringel, Thomas Armbruster and Natalie Alberta Dusey…

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Fiverr inspires brand campaign to kickstart business ideas

October 29, 2021

Fiverr, a digital services provider, has a new brand campaign, "Something from Nothing," to address the notion there are millions of people, from entrepreneurs…

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OOH company to promote Vegas loop system

October 28, 2021

Intersection, an OOH media and technology company, has been awarded a three-year contract with the Las Vegas Convention and Visitors Authority to deliver…

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Pearl Media's OOH makes splash in Nashville

October 28, 2021

Pearl Media's creative, eye-catching OOH campaign is making a splash in downtown Nashville, according to a company press release.

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DOOH partnership brings targeted ads to major markets

October 27, 2021

Vengo Media Network, a place-based marketing tech platform offering digital DOOH services, is partnering with TransitScreen, a provider of real-time transit…

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Lamar celebrates 20 years of large DOOH displays

October 27, 2021

Lamar Advertising, a large OOH advertising company, is celebrating the 20th anniversary of the industry's first large format digital billboard, according to a…

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DOOH partnership helps 'digitize' pop-up stores, temp retailers

October 26, 2021

Smartify Media, a digital media revenue platform for retail locations, is parterning with Storefront, an online marketplace for renting short-term and flexible…

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'Zip Now, Pay Later' OOH campaign hits NYC, L.A. markets

October 25, 2021

Following its rebrand this summer, digital payment company Zip Co Limited debuted a multi-million dollar OOH campaign, "Zip Now, Pay Later" across the U.S., to…

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Yahoo to offer in-flight sales analysis for DOOH campaigns

October 25, 2021

Yahoo will feature in-flight sales analysis for DOOH campaigns, allowing advertisers to tie online and offline sales with DOOH ad exposures, as well as measure…

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Shopping centers jump on nationwide OOH rollout

October 19, 2021

OOh!media has strengthened its partnership with Washington property group Hawaiian, signing an agreement to install OOH media assets into its shopping centers…

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Broadsign, DOOHX offer DOOH training program

October 13, 2021

Building on its Programmatic University education initiative, DOOH marketing technology developer Broadsign has joined forces with DOOHX, an online learning…

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Accretive Media releases OOH measurement tool

October 7, 2021

Accretive Media, an OOH data and technology company, has launched Accretive Outcomes, a solution that delivers measurement and attribution for OOH advertising…

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