DOOH Advertising News

Miromar SET launches OOH company Enhance Outdoor

August 4, 2021

Miroma SET, an audience and customer amplification company servicing sports, entertainment and tech markets, is launching an OOH specialist brand, Enhance…

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Clear Channel Outdoor has positive Q2 results, change in leadership coming

August 2, 2021

Clear Channel Outdoor Holdings, a DOOH advertising company, reported better than expected Q2 financial results on July 29, and that William Eccleshare will…

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Green City Solutions, Visual Art build environmentally-friendly DOOH network

July 1, 2021

Green City Solutions, an environmental consulting company, and Visual Art, a digital communications display builder, have teamed up to improve air quality in…

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National Cinemedia president retires

June 14, 2021

National Cinemedia Inc., a cinema advertising network, has announced that Clifford E. Marks will be retiring from his role of president on July 1. Scott…

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Verizon Media debuts DOOH suite

May 25, 2021

Verizon Media has launched a DOOH product suite, providing advertisers with tools for campaign planning, execution and measurement.

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OAAA appoints VP of marketing

May 5, 2021

The Out of Home Advertising Association of America, a trade association for OOH and DOOH, has selected Karen Germ to serve as vice president of marketing. Germ…

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Clear Channel delivers 135,000 square feet of digital signage in Vegas

April 29, 2021

Clear Channel Outdoor Americas recently partnered with Resorts World Las Vegas to deliver more than 135,000 square feet of outdoor digital signage at its…

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Velocity appoints president, chairman

April 27, 2021

Velocity, a managed services, digital signage and DOOH company, has appointed Mark Walker as president and Greg Kiley as chairman. Walker and Kiley will also…

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Lamar to honor teachers on digital billboards

April 26, 2021

Lamar Advertising Co. will celebrate Teacher Appreciation Week from May 3-7 by honoring teachers on its digital billboards. Anyone can submit a form with a…

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Seedooh offers verification services for Tonic Media Network displays

April 23, 2021

Seedooh, an OOH technology platform provider, will verify OOH campaigns across the Tonic Media Network with its independent verification platform. With this…

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Intersection hires on VP of programmatic partnerships

April 22, 2021

Intersection, a smart cities media and technology company, has hired Sheri Ham to serve as vice president of programmatic partnerships and sales. Ham will set…

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StreetMetrics adds leaders to strategic advisory board

April 21, 2021

StreetMetrics, a third party media measurement company for DOOH advertisements on vehicles, has added Lynda Clarizio and Jim MacCurtain to its advisory board.

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Programmatic OOH grows in Hong Kong, report says

April 20, 2021

VIOOH, an OOH marketplace, has released its State of the Nation report for Hong Kong. The report found that 84% of respondents have bought, planned or placed…

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Pikasso delivers DOOH displays to Broadsign's SSP

April 15, 2021

Pikasso, an OOH advertising company, has partnered with Broadsign to deliver its network of DOOH displays to Broadsign's Reach programmatic DOOH…

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Intuiface, invidis release DOOH list of interactive technology suppliers

April 15, 2021

Intuiface has partnered with invidis to release a poster list of interactive technology suppliers for the DOOH industry. This poster shows how the technologies…

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Nielsen to include Octopus Interactive Uber, Lyft content in digital content ratings

April 14, 2021

Nielsen has announced it will include Octopus Interactive's network of interactive display content in Uber and Lyft vehicles into its Digital Content Ratings…

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StreetMetrics adds leaders to strategic advisory board

April 9, 2021

StreetMetrics, a third party media measurement company for DOOH advertisements on vehicles, has added Lynda Clarizio and Jim MacCurtain to its advisory board.

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Road Runner Media partners with Place Exchange for programmatic DOOH buying

April 8, 2021

Road Runner Media Inc., a mobile DOOH media company, has partnered with supply-side platform provider Place Exchange to allow programmatic purchasing of…

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Verizon Media partners with Place Exchange to expand programmatic DOOH inventory

April 5, 2021

Verizon Media has partnered with Place Exchange, an OOH supply platform, to deliver its publisher network to its demand-side platform to allow advertisers to…

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Road Runner Media partners with Siemens to deploy displays on vans

March 31, 2021

Road Runner Media, a DOOH media company, has partnered with smart infrastructure solutions provider Siemens to deploy rear-facing digital media panels on…

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