DOOH Advertising News
Outfront's national DOOH campaign celebrates Hispanic Heritage Month
September 21, 2021
Outfront Media is honoring National Hispanic Heritage Month with a DOOH campaign centered on the "Spirit of Orgullo" — taking pride in one's heritage…
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OOH ad revenues hit record low in 2020
September 14, 2021
OOH advertising revenues across the globe, including all digital, traditional and ambient media platforms, declined 13.3%, to $51.63 billion, in 2020 — the…
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Daktronics placing wrap-around LED wall in Beijing
September 10, 2021
Daktronics, a video display, LED screen and scoreboard manufacturer, along with Beijing Yuan Xin Real Estate Development, plans to install three transparent…
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DOOH advertising rises nearly 80% in 2021 Q2
August 31, 2021
OOH advertising revenue increased 38% — with DOOH jumping almost 80% — in the second quarter of 2021 compared to the previous year, accounting for $2 billion…
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Place Exchange expands DOOH services with patent
August 25, 2021
Place Exchange, a company that produces supply-side platform for programmatic OOH media, was granted a "systems, methods and programmed products for tracking…
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OAAA, IAB Tech partner to streamline ad bidding
August 24, 2021
The Out of Home Advertising Association of America, a national trade association for OOH and DOOH media, has teamed up with the OAAA Programmatic and…
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Catalina, AdQuick deliver OOH ad measurement to businesses
August 23, 2021
Catalina, an intelligence and omni-channel media provider, has partnered with AdQuick, an OOH media buying platform company, to offer an audience measurement…
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DOOH market to grow to $21.35B by 2030
August 16, 2021
Globally, the DOOH advertising market should reach $21.35 billion in revenue by 2030, according to a report from ResearchAndMarkets.com.
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National CineMedia deal brings 'Noovie' preshow to more theaters
August 12, 2021
National CineMedia, a cinema advertising network based in the U.S., has signed extended cinema advertising agreements with nine exhibitors, according to a…
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Miromar SET launches OOH company Enhance Outdoor
August 4, 2021
Miroma SET, an audience and customer amplification company servicing sports, entertainment and tech markets, is launching an OOH specialist brand, Enhance…
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Clear Channel Outdoor has positive Q2 results, change in leadership coming
August 2, 2021
Clear Channel Outdoor Holdings, a DOOH advertising company, reported better than expected Q2 financial results on July 29, and that William Eccleshare will…
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Green City Solutions, Visual Art build environmentally-friendly DOOH network
July 1, 2021
Green City Solutions, an environmental consulting company, and Visual Art, a digital communications display builder, have teamed up to improve air quality in…
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National Cinemedia president retires
June 14, 2021
National Cinemedia Inc., a cinema advertising network, has announced that Clifford E. Marks will be retiring from his role of president on July 1. Scott…
read nowVerizon Media debuts DOOH suite
May 25, 2021
Verizon Media has launched a DOOH product suite, providing advertisers with tools for campaign planning, execution and measurement.
read nowOAAA appoints VP of marketing
May 5, 2021
The Out of Home Advertising Association of America, a trade association for OOH and DOOH, has selected Karen Germ to serve as vice president of marketing. Germ…
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Clear Channel delivers 135,000 square feet of digital signage in Vegas
April 29, 2021
Clear Channel Outdoor Americas recently partnered with Resorts World Las Vegas to deliver more than 135,000 square feet of outdoor digital signage at its…
read nowVelocity appoints president, chairman
April 27, 2021
Velocity, a managed services, digital signage and DOOH company, has appointed Mark Walker as president and Greg Kiley as chairman. Walker and Kiley will also…
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Lamar to honor teachers on digital billboards
April 26, 2021
Lamar Advertising Co. will celebrate Teacher Appreciation Week from May 3-7 by honoring teachers on its digital billboards. Anyone can submit a form with a…
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Seedooh offers verification services for Tonic Media Network displays
April 23, 2021
Seedooh, an OOH technology platform provider, will verify OOH campaigns across the Tonic Media Network with its independent verification platform. With this…
read nowIntersection hires on VP of programmatic partnerships
April 22, 2021
Intersection, a smart cities media and technology company, has hired Sheri Ham to serve as vice president of programmatic partnerships and sales. Ham will set…
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