DOOH Advertising News
Uber DOOH expands ad reach with Place Exchange partnership
November 24, 2021
Place Exchange, a supply-side platform company for programmatic OOH media, has partnered with Uber OOH, Uber's DOOH cartop advertising network, according to a…
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Sharp NEC's Active Scene display comes to XOGO media players
November 23, 2021
Sharp NEC Display Solutions, a projector and display producer, has made ActiveScene, an AV solution that transforms glass walls into digital signage, available…
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E Ink, TPV display targets retail, transportation markets
November 23, 2021
E Ink, a producer of digital paper technology, has partnered with TPV Technology, a manufacturer of PC monitors and LCD TVs, to develop a 25.3-inch E Ink…
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Harris, OAAA poll: Younger audiences embrace OOH ads
November 22, 2021
Out of Home advertising, in combination with social media, is a powerful vehicle for reaching younger generations, according to a consumer survey conducted by…
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Wow Media promotes 'Ghostbusters Afterlife' at classic LA donut shop
November 22, 2021
Digital signage company Wow Media has added Randy's Donuts to Wow's 22 outdoor full-motion billboards in the city of Inglewood, a growing sports and…
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Fastsigns hits $600M in network sales
November 19, 2021
Fastsigns International, Inc., franchisor of Fastsigns, a sign, graphics and visual communications franchise, has hit the $600 million mark in network sales…
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AdQuick.com introduces OOH media planning toolkit
November 18, 2021
AdQuick.com, an OOH advertising marketplace, has released an OOH media planning tool to help marketers execute their promotional campaigns, according to a…
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Edison Interactive, Atmosphere hit golf courses with streaming TV
November 18, 2021
Edison Interactive, an OOH content management system for connected screens in golf carts, rental vehicles, hotel rooms and more, is partnering with Atmosphere…
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Adomni reports record growth as DOOH enjoys post-pandemic boom
November 18, 2021
Adomni, a programmatic DOOH advertising planning and buying platform, has reported significant growth in the U.S. with ad revenues up over 1,200% and has…
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American Express welcomes back Small Business Saturday with OOH, programs
November 17, 2021
Small Business Saturday, started by the American Express credit card company 12 years ago, will return Nov. 27, bolstered by an increase in OOH advertising…
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BrightSign players included in Global Display Solutions outdoor signs
November 16, 2021
BrightSign, a producer of digital signage media players, is teaming up with Global Display Solutions to offer its full range of outdoor displays with…
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Startup raises $4.5M for OOH platform
November 15, 2021
OneScreen.ai, a SaaS-enabled B2B marketplace provider for OOH advertising, has raised an additional $3 million in seed funding to create a media platform that…
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Quotient, Place Exchange aim to grab shoppers with audio messaging
November 15, 2021
Quotient, a digital media and promotions technology company, and Place Exchange, a producer of supply side platform for programmatic OOH and place-based media…
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Companies warming up to prDOOH
November 11, 2021
The future of prDOOH is promising and its increasing inclusion in multi-channel programmatic campaigns is likely to be a key driver of widespread adoption…
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Lamar honors veterans with large billboards
November 11, 2021
In honor of Veterans Day Nov. 11, Lamar Advertising, specializing in outdoor billboards, is recognizing 132 military veterans employed by the company with a…
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Old Trapper becomes Big Ten's official beef jerky
November 10, 2021
Old Trapper, a beef jerky and meat snacks brand, will roll out a series of OOH promotion as it becomes the official beef jerky of the Big Ten Network and Big…
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ZetaDisplay scores digital signage contract for Norway train system
November 5, 2021
ZetaDisplay has signed a contract to display turnkey digital signage and DOOH solutions at Flytoget Airport Express, a high-speed train system in Norway…
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OOH climate change campaign debuts at COP26
November 3, 2021
Over the next two weeks, 20,000 world leaders and delegates will meet in Glasgow, Scotland for the COP26 summit to discuss solutions to the world's climate…
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Uber uses DOOH to adorn historic NYC skyline
November 2, 2021
Uber, the mobility as a service provider, has unveiled its latest brand activation and long-term takeover atop the Bruckner building, overlooking the New York…
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Media companies band together to provide targeted DOOH
November 2, 2021
Comscore, a digital business analytics and audience measurement company, has signed an agreement with Vistar Media, a provider of programmatic technology for…
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