DOOH Advertising News

Shopping centers jump on nationwide OOH rollout

October 19, 2021

OOh!media has strengthened its partnership with Washington property group Hawaiian, signing an agreement to install OOH media assets into its shopping centers…

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Broadsign, DOOHX offer DOOH training program

October 13, 2021

Building on its Programmatic University education initiative, DOOH marketing technology developer Broadsign has joined forces with DOOHX, an online learning…

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Accretive Media releases OOH measurement tool

October 7, 2021

Accretive Media, an OOH data and technology company, has launched Accretive Outcomes, a solution that delivers measurement and attribution for OOH advertising…

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Full-motion digital billboard coming to Inglewood’s Downtown Market Street Promenade

October 7, 2021

Digital signage company WOW Media has released a full-motion digital outdoor billboard at the intersection of South La Brea Avenue and Manchester Boulevard…

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Platform aims to measure OOH effectiveness

October 5, 2021

LoopMe, an outcomes-based platform, has launched a measurement solution, PurchaseLoop Measurement, which provides real-time consumer brand lift measurement and…

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Colorado soccer team lights up new field with AV system

October 1, 2021

Daktronics, a large-screen LED video and digital scoreboard provider, has partnered with the Colorado Springs Switchbacks FC soccer team to design, manufacture…

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Smartify Media brings storefront displays to NYC, LA markets

September 30, 2021

Smartify Media, creator of a digital media revenue platform for retail locations, has expanded its Smartify Network with activations in retail and street…

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AdQuick.com, VIOOH team up for DOOH campaigns

September 29, 2021

AdQuick.com, an OOH advertising marketplace, has formed a strategic partnership with VIOOH, a DOOH marketplace to expand reach in the digital billboard and…

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Crown Royal uses OOH to promote ready-to-drink cocktails

September 28, 2021

Crown Royal has launched an advertising campaign, which includes OOH promotion, to endorse its ready-to-drink cocktails, according to a company press release.

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Jolt taps Seedooh to measure OOH effectiveness

September 23, 2021

Jolt, an electric vehicle charging network based in Australia, has partnered with technology platform Seedooh to verify advertising campaigns running across…

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Hivestack, Clear Channel Outdoor team up, expand ad network

September 22, 2021

Hivestack, a programmatic DOOH ad tech company, has partnered with Clear Channel Outdoor Americas (CCOA), a large outdoor advertising business, to expand…

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Outfront's national DOOH campaign celebrates Hispanic Heritage Month

September 21, 2021

Outfront Media is honoring National Hispanic Heritage Month with a DOOH campaign centered on the "Spirit of Orgullo" — taking pride in one's heritage…

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OOH ad revenues hit record low in 2020

September 14, 2021

OOH advertising revenues across the globe, including all digital, traditional and ambient media platforms, declined 13.3%, to $51.63 billion, in 2020 — the…

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Daktronics placing wrap-around LED wall in Beijing

September 10, 2021

Daktronics, a video display, LED screen and scoreboard manufacturer, along with Beijing Yuan Xin Real Estate Development, plans to install three transparent…

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DOOH advertising rises nearly 80% in 2021 Q2

August 31, 2021

OOH advertising revenue increased 38% — with DOOH jumping almost 80% — in the second quarter of 2021 compared to the previous year, accounting for $2 billion…

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Place Exchange expands DOOH services with patent

August 25, 2021

Place Exchange, a company that produces supply-side platform for programmatic OOH media, was granted a "systems, methods and programmed products for tracking…

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OAAA, IAB Tech partner to streamline ad bidding

August 24, 2021

The Out of Home Advertising Association of America, a national trade association for OOH and DOOH media, has teamed up with the OAAA Programmatic and…

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Catalina, AdQuick deliver OOH ad measurement to businesses

August 23, 2021

Catalina, an intelligence and omni-channel media provider, has partnered with AdQuick, an OOH media buying platform company, to offer an audience measurement…

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DOOH market to grow to $21.35B by 2030

August 16, 2021

Globally, the DOOH advertising market should reach $21.35 billion in revenue by 2030, according to a report from ResearchAndMarkets.com.

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National CineMedia deal brings 'Noovie' preshow to more theaters

August 12, 2021

National CineMedia, a cinema advertising network based in the U.S., has signed extended cinema advertising agreements with nine exhibitors, according to a…

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