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DOOH Advertising News

StreetMetrics adds leaders to strategic advisory board

April 21, 2021

StreetMetrics, a third party media measurement company for DOOH advertisements on vehicles, has added Lynda Clarizio and Jim MacCurtain to its advisory board.

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Programmatic OOH grows in Hong Kong, report says

April 20, 2021

VIOOH, an OOH marketplace, has released its State of the Nation report for Hong Kong. The report found that 84% of respondents have bought, planned or placed…

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Pikasso delivers DOOH displays to Broadsign's SSP

April 15, 2021

Pikasso, an OOH advertising company, has partnered with Broadsign to deliver its network of DOOH displays to Broadsign's Reach programmatic DOOH…

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Intuiface, invidis release DOOH list of interactive technology suppliers

April 15, 2021

Intuiface has partnered with invidis to release a poster list of interactive technology suppliers for the DOOH industry. This poster shows how the technologies…

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Nielsen to include Octopus Interactive Uber, Lyft content in digital content ratings

April 14, 2021

Nielsen has announced it will include Octopus Interactive's network of interactive display content in Uber and Lyft vehicles into its Digital Content Ratings…

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StreetMetrics adds leaders to strategic advisory board

April 9, 2021

StreetMetrics, a third party media measurement company for DOOH advertisements on vehicles, has added Lynda Clarizio and Jim MacCurtain to its advisory board.

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Road Runner Media partners with Place Exchange for programmatic DOOH buying

April 8, 2021

Road Runner Media Inc., a mobile DOOH media company, has partnered with supply-side platform provider Place Exchange to allow programmatic purchasing of…

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Verizon Media partners with Place Exchange to expand programmatic DOOH inventory

April 5, 2021

Verizon Media has partnered with Place Exchange, an OOH supply platform, to deliver its publisher network to its demand-side platform to allow advertisers to…

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Road Runner Media partners with Siemens to deploy displays on vans

March 31, 2021

Road Runner Media, a DOOH media company, has partnered with smart infrastructure solutions provider Siemens to deploy rear-facing digital media panels on…

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TrilbyTV, Britannica Digital deliver digital signage 'World Facts'

March 30, 2021

TrilbyTV, a digital signage software provider, has partnered with Britannica Digital Learning! to offer "World Facts" for digital signage. The content package…

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EOS Linx teams with Encompass Media Group on DOOH advertising for EV charging stations

March 22, 2021

EOS Linx, a provider of smart city solutions, has teamed with Encompass Media Group, an out-of-home media services provider, to support the DOOH component of…

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oOh!media intros Audience Intelligence Hub for OOH

March 19, 2021

OOh!media has launched its Audience Intelligence Hub, a data resource for clients looking to engage OOH audiences. The platform offers data from more than…

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Massachusetts town to pilot kiosks for OOH advertising

March 16, 2021

The city of Worcester, Massachusetts has teamed with Gobis and Co. to launch a pilot program to install up to 10 interactive digital kiosks throughout the city…

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Captivate intros Women in Business DOOH series

March 8, 2021

Captivate, a location based DOOH video network, has launched the Women in Business series as part of International Women's Day and Women's History Month. The…

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OOH company oOh!media releases 2020 financial results

February 25, 2021

OOh!media, an OOH company has released its financial results for 2020. Although the company saw revenue dip by 34% due to the pandemic, it also saw cash…

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Road Runner Media gains $62.5M in financing for vehicle DOOH

February 25, 2021

Road Runner Media Inc., a DOOH media company, has partnered with Baseline Growth Capital for up to $62.5 million in financing. The company will use this to…

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Navori Labs debuts AI marketing analytics software for retailers, DOOH advertisers

February 23, 2021

Digital signage software provider Navori Labs has released Aquaji, an AI-computer vision software platform focused on marketing analytics for the retailer and…

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Intersection signs contract with MRTA for DOOH

February 22, 2021

Intersection has partnered with the Massachusetts Bay Transportation Authority to manage its bus shelter and street furniture fleet across the Boston…

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OOh!media upgrades to digital billboards in Australia

February 17, 2021

The OOH media company oOh!Media has digitized three large format billboards in the Gold Coast, Victoria and Adelaide in Australia. With these DOOH assets, the…

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National CineMedia partners with Ziosk for restaurant DOOH

February 15, 2021

National CineMedia, a cinema advertising network, has partnered with Ziosk, a restaurant technology platform provider, to deliver a DOOH network at…

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