DOOH Advertising News
OOH revenue up by 3.8 percent
December 7, 2018
OOH advertising revenue rose by 3.8 percent in the third quarter of 2018, compared to 2017, and DOOH accounted for 28 percent of total OOH spending, according…
read nowGate Reality to unveil 3-D AR mural
December 6, 2018
Gate Reality, a virtual realities production house, has teamed up with Allover Media, an experiential advertising agency, to launch Augmented Shoreditch, an…
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PerceptIn announces intelligent advertising vehicle for DOOH
December 4, 2018
PerceptIn has launched its DragonFly Intelligent Advertising Vehicle, which uses robotics, displays and interactive technology to engage with customers. It…
read nowVistar Media selects Chris Waterman as global director of publisher partnerships
November 30, 2018
Vistar Media, a programmatic DOOH technology provider, has selected Chris Waterman as director of publisher partnerships. Prior to joining Vistar, Waterman…
read nowWow Media deploys digital billboards in Los Angeles
November 21, 2018
Wow Media has deployed four 1,200-square-foot digital billboards in Los Angeles on I-405. The billboards will be seen by the 379,000 vehicles that travel I-40…
read nowMeridian partners with Samsung SDS America on digital signage solution
November 16, 2018
Meridian has partnered with Samsung SDS America, the U.S. subsidiary of Samsung SDS, to produce digital out-of-home signage solutions for a variety of…
read nowIntersection expands ad partnership with San Francisco MTA
November 15, 2018
Intersection is extending its advertising partnership with the San Francisco Municipal Transportation Authority. The company will continue to sell ads on the…
read nowAyuda partners with Blip to drive incremental revenue to DOOH
November 2, 2018
Ayuda Media Systems is partnering with Blip, a marketplace for digital billboards, to integrate Ayuda's DOOH tools with Blip's marketplace, according to a…
read nowFormetco deploys digital billboard for Cobb Galleria Center in Atlanta
October 29, 2018
Formetco, an OOH company, has deployed a 100-foot digital billboard at the Cobb Galleria Centre property, directly facing the SunTrust Park, home of the…
read nowAdomni and AdMobilize partner to integrate audience data into DOOH
September 20, 2018
Adomni and AdMobilize recently partnered to integrate real-time audience data tools into Adomni's DOOH marketplace. Digital billboard owners can list their…
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Watchfire Signs' display highlights hurricane info in North Carolina
September 14, 2018
An outdoor Watchfire Signs display in Greensboro, North Carolina, is currently displaying tracking information on Hurricane Florence. The 16-millimeter sign…
read nowLumo Digital Outdoor selects Ayuda to power DOOH platform
September 12, 2018
Lumo Digital Outdoor has selected Ayuda Media Systems' platform to power its DOOH services. Ayuda will provide digital scheduling, sales, back-office…
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JCDecaux Singapore unveils bus shelter advertising network
September 11, 2018
JCDecaux Singapore recently deployed displays in its bus shelter advertising network. The company uses its SmartContent platform to manage content on the…
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Clear Channel pays tribute to Burt Reynolds in DOOH campaign
September 7, 2018
Clear Channel Outdoor launched a campaign today paying tribute to the late Burt Reynolds. The company is running the campaign across its national digital…
read nowAdomni selects Larry Grella to serve as VP of sales and marketing
August 28, 2018
Adomni, an online platform for DOOH advertising, has selected Larry Grella to serve as vice president of sales and marketing. Prior to joining Adomni, Grella…
read nowUltravision expands manufacturing facility with $4 million investment
August 21, 2018
Ultravision International, an LED display manufacturer, has invested $4 million to open new manufacturing lines at its facility in Dallas, Texas. The company…
read nowIntersection to power OOH at Philadelphia transit station
July 31, 2018
The Southeastern Pennsylvania Transportation Authority and NRG Energy are teaming up to transform the Pattison Stations at the Sports and Entertainment Complex…
read nowUltravision International installs LED digital billboard in Scotland
July 30, 2018
Ultravision International has installed an outdoor LED digital billboard in Glasgow, Scotland. Clear Channel UK manages the 5.49- by 3.66-meters display, which…
read nowAbsen supplies LED displays for World Cup 2018
July 17, 2018
Absen recently deployed its A1099, A1699 and C15 LED displays at the Kazan Arena, Rostov Arena and Kalinigrad Stadium in Russia for World Cup 2018. The…
read nowLamar Advertising Company partners with Clear Channel for DOOH airport campaign
July 10, 2018
Lamar Advertising Company has partnered with Wieden-Kennedy, OMA, Clear Channel Outdoor and Wow Media to launch a DOOH campaign for the Los Angeles…
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