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DOOH Advertising News

Ultravision International installs LED digital billboard in Scotland

July 30, 2018

Ultravision International has installed an outdoor LED digital billboard in Glasgow, Scotland. Clear Channel UK manages the 5.49- by 3.66-meters display, which…

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Absen supplies LED displays for World Cup 2018

July 17, 2018

Absen recently deployed its A1099, A1699 and C15 LED displays at the Kazan Arena, Rostov Arena and Kalinigrad Stadium in Russia for World Cup 2018. The…

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Lamar Advertising Company partners with Clear Channel for DOOH airport campaign

July 10, 2018

Lamar Advertising Company has partnered with Wieden-Kennedy, OMA, Clear Channel Outdoor and Wow Media to launch a DOOH campaign for the Los Angeles…

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DOOH company Nearbuy Group acquires retail experience company NexusEngage

July 10, 2018

Nearbuy Group, an advertising tech company based in Dubai, has acquired NexusEngage Ltd., a U.K. based company that delivers targeted retail experiences…

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ANC expands partnership with University of Louisville for 3 video display systems

July 5, 2018

The University of Louisville has expanded its partnership with ANC to deploy three video display systems at Papa John's Cardinal Stadium in Louisville…

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Albuquerque selects Clear Channel for emergency digital signage alerts

July 2, 2018

Mayor Tim Keller of Albuquerque, New Mexico, recently announced that the city has chosen Clear Channel Outdoor's digital billboard network to display real-time…

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Google extends DOOH campaign in UK

June 29, 2018

Google has extended its DOOH campaign in the U.K. called, "Make Google Do It,", which advertisers Google Assistant. The campaign specifically presents all the…

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Icon Multimedia and Sice to deploy Deneva-powered digital signage for Port Authority of Barcelona

June 21, 2018

The Port Authority of Barcelona has signed a 2-year contract with Sice to deploy digital signage from Icon Multimedia. This digital signage will provide…

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Ocean Outdoor acquires Scottish OOH company Forrest Media

June 7, 2018

Ocean Outdoor Ltd, an OOH company based in the U.K., has acquired Forrest Media, a large format outdoor media provider in Scotland. Through this acquisition…

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NJ Transit and Intersection deploy interactive digital signage kiosks

June 4, 2018

Intersection, a smart cities company, recently deployed its IxNTouch interactive information kiosks to rail and light rail station platforms in the NJ Transit.

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Lego Star Wars rolls out DOOH campaign

May 29, 2018

Lego recently launched a DOOH campaign, inviting shoppers in the U.K. to create their own galaxy using digital Lego blocks, following the launch of Solo: A…

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JCDecaux Singapore unveils selfie Absolut DOOH campaign

May 25, 2018

JCDecaux Singapore, an outdoor advertiser, recently unveiled a live social feed DOOH campaign for Absolut, a vodka brand at Singapore Changi Airport. The…

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Ayuda Media Systems selects Luc Filiatreault as CEO

May 15, 2018

Ayuda Media Systems, a ERP and business optimization software company for OOH, has promoted Luc Filiatreault, former president of the company, to CEO. Andreas…

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Adomni runs $50 offer for Mother's Day DOOH in Time's Square

May 14, 2018

Adomni, a digital signage software company, ran a special DOOH campaign offering for Mother's Day. Advertisers could display their ads on the Waterfall Times…

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Sesame Street takes over DOOH in SeaWorld

May 9, 2018

SeaWorld Orlando recently showcased its partnership with Sesame Workshop by displaying Sesame Street characters on digital billboards in Orlando, Florida. The…

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Cincinnati Reds deploys Just Add Power's Ultra HD over IP solution

May 3, 2018

The Cincinnati Reds recently installed Just Add Power's Ultra HD over IP video distribution system at its Great American Ball Park. The team can now distribute…

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Dentsu Aegis Network starts DOOH campaign to fight malaria

April 23, 2018

Dentsu Aegis Network is supporting the charity Malaria No More with a pro bono DOOH campaign entitled #MalariaMustDie. The campaign, which is running in the…

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Frost & Sullivan report global smart cities to surpass $2 trillion by 2025

April 17, 2018

Smart cities are expected to create a market value of more than $2 trillion by 2025, according to a report by Frost & Sullivan. The growth of AI is a key…

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Ford Mustang to run DOOH campaign with Outfront Media

April 13, 2018

Outfront Media recently partnered with Ford to run a DOOH campaign in July for the Ford Mustang's 2018 model. Customers will be able to create their own custom…

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DOOH market to grow by 12.6% from 2017 to 2023

April 12, 2018

The global DOOH market is expected to grow at a compound annual growth rate of 12.6 percent from 2017 to 2023, according to a report by Allied Market Research.

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