DOOH Advertising News
Verizon Media launches DOOH campaign planner tool
October 1, 2019
Verizon Media, a subsidiary of Verizon Communications, has launched its DOOH Campaign Planner tool, which allows advertisers to plan and visualize campaigns in…
read nowKochava partners with Cuebiq to measure OOH effectiveness in driving app downloads
September 30, 2019
Kochava Inc., a real-time mobile data solutions provider, is teaming up with consumers insights company Cuebiq to provide to provide key data into OOH campaign…
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UK OOH operators come together to support Missing People Campaign
September 20, 2019
A variety of OOH operators in the U.K. including JCDecauz, Maxx Media, Limited Space and Perfect Fit Media have come together to support the charity Missing…
read nowGlobal OOH is up 7.5%
September 17, 2019
Global OOH advertising revenues increased by 7.5% to $56 billion in 2018, according to research from PQ Media. Growth drivers included live updates during…
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Intersection installs large format video wall at NJ Transit station
September 13, 2019
Intersection, a smart cities technology company, recently installed a 165-inch video wall at NJ Transit's Secaucus Junction Station in Secaucus, New Jersey.
read nowSolus Ad Solutions integrates Edge1 Outdoor Media Management Software
September 11, 2019
Solus Ad Solutions, an independent OOH advertising company, has selected Edge1 Platform's Outdoor Media Management Software for its sites across Kerala, India.
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Signagelive partners with Quividi for intelligent DOOH integration
September 6, 2019
Signagelive, a cloud-based digital signage provider, has partnered with Quividi, a campaign intelligent provider for digital signage and DOOH, to integrate…
read nowMoving Walls acquires digital signage platform Quad42
August 29, 2019
Moving Walls, a Singapore-based advertising technology provider, has entered an agreement to acquire Quad42 Media, a digital signage management platform based…
read nowGlobal signs outdoor partnership with UK metro
August 23, 2019
Global, a media and entertainment company based in the U.K., has signed an outdoor advertising agreement with Nexus, a metro company and the operator of the…
read now'Daily Show with Trevor Noah' to feature digital billboard for Shinnecock Indian Nation
August 15, 2019
Comedy's Central's show "The Daily Show with Trevor Noah' will feature the Shinnecock Indian Nation's digital billboard on Sunrise Highway in Hampton Bays, New…
read nowISM Connect, BairFind use MiLB digital signage to find missing children
August 14, 2019
ISM Connect, a DOOH company, recently partnered with The BairFind Foundation to deliver missing children images on displays at Minor League Baseball stadiums…
read nowDOOH market to grow by 11%
August 7, 2019
The DOOH advertising market is expected to grow at a compound annual growth rate of 11% from 2019 to 2024, according to a report entitled "Digital Out of Home…
read nowFirefly hires former Google, Clear Channel execs to grow OOH analytics
July 26, 2019
FireFly, a smart media platform provider, has hired Taylan Yildiz to serve as chief analytics officer and Michael Steinberg to serve as VP of media and…
read nowNew Tradition Media acquires Total Outdoor's OOH assets for San Francisco
July 11, 2019
New Tradition Media, an OOH media company, has acquired Total Outdoor's OOH assets for San Francisco. The signage will now feature New Tradition's logo in the…
read nowLamar partners with Rareform to recycle billboard materials
July 3, 2019
Lamar Advertising Company recently partnered with Rareform, a recycling company, to convert its used polyvinyl chloride and polyethylene billboard material…
read nowAdQuick selects new CRO
July 3, 2019
AdQuick, a DOOH platform, has appointed Max Polisar to serve as the chief revenue officer. He will help develop marketing strategies, find partners and expand…
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JCDecaux Singapore to deliver digital signage, AR to Funan Mall
July 2, 2019
JCDecaux Singapore, a subsidiary of outdoor advertiser JCDecaux, has announced a partnership with Funan Mall, a shopping mall in Singapore, to manage a digital…
read nowPaddy Power delivers one liners with DOOH campaign
July 1, 2019
Paddy Power, an Irish bookmaker and betting company, recently partnered with Grand Visual and MediaCom to run a humorous DOOH campaign. The campaign delivered…
read nowUpshow partners with Jukin Media for DOOH engagement
June 21, 2019
Upshow, a consumer engagement platform, has partnered with global media firm Jukin Media to deliver DOOH content to Upshow's network of fitness, restaurants…
read nowScreenfeed delivers dynamic content for missing children campaign
May 31, 2019
Screenfeed is partnering with the National Center for Missing & Exploited Children to dynamically deliver images of missing children. Networks can…
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