DOOH Advertising News

JCDecaux Singapore unveils selfie Absolut DOOH campaign

May 25, 2018

JCDecaux Singapore, an outdoor advertiser, recently unveiled a live social feed DOOH campaign for Absolut, a vodka brand at Singapore Changi Airport. The…

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Ayuda Media Systems selects Luc Filiatreault as CEO

May 15, 2018

Ayuda Media Systems, a ERP and business optimization software company for OOH, has promoted Luc Filiatreault, former president of the company, to CEO. Andreas…

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Adomni runs $50 offer for Mother's Day DOOH in Time's Square

May 14, 2018

Adomni, a digital signage software company, ran a special DOOH campaign offering for Mother's Day. Advertisers could display their ads on the Waterfall Times…

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Sesame Street takes over DOOH in SeaWorld

May 9, 2018

SeaWorld Orlando recently showcased its partnership with Sesame Workshop by displaying Sesame Street characters on digital billboards in Orlando, Florida. The…

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Cincinnati Reds deploys Just Add Power's Ultra HD over IP solution

May 3, 2018

The Cincinnati Reds recently installed Just Add Power's Ultra HD over IP video distribution system at its Great American Ball Park. The team can now distribute…

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Dentsu Aegis Network starts DOOH campaign to fight malaria

April 23, 2018

Dentsu Aegis Network is supporting the charity Malaria No More with a pro bono DOOH campaign entitled #MalariaMustDie. The campaign, which is running in the…

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Frost & Sullivan report global smart cities to surpass $2 trillion by 2025

April 17, 2018

Smart cities are expected to create a market value of more than $2 trillion by 2025, according to a report by Frost & Sullivan. The growth of AI is a key…

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Ford Mustang to run DOOH campaign with Outfront Media

April 13, 2018

Outfront Media recently partnered with Ford to run a DOOH campaign in July for the Ford Mustang's 2018 model. Customers will be able to create their own custom…

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DOOH market to grow by 12.6% from 2017 to 2023

April 12, 2018

The global DOOH market is expected to grow at a compound annual growth rate of 12.6 percent from 2017 to 2023, according to a report by Allied Market Research.

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Val Morgan Outdoor selects Ayuda's software for ad operations

April 6, 2018

Val Morgan Outdoor, an Australia-based OOH media owner, has selected Ayuda's software platform to handle sales, digital ad serving and "customer-facing…

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Ayuda unveils Revenue Intelligent platform for DOOH

April 4, 2018

Ayuda Media Systems recently announced the launch of its Revenue Intelligent platform for OOH and DOOH media holders. The platform uses Ayuda's optimization…

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Ping HD partners with Adcorp360 for DOOH supermarket network

April 2, 2018

Ping HD has partnered with Adcorp360, a grocery advertising group, to provide its EngagePHD content management platform throughout 2,500 grocery stores in the…

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PixelFlex delivers digital signage on tap for Beer Park

March 30, 2018

PixelFlex has deployed its FlexUltra 1.9-millimeter LED video wall solution at the Fountains of Bellagio Beer Park at the Paris Las Vegas Hotel & Casino.

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Daktronics to display LED video solutions

March 27, 2018

Daktronics plans to showcase its LED video solutions at Digital Signage Expo on March 28 and 29 in Las Vegas. The company will show its 1.9-millimeter LED…

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EBay runs DOOH campaign for spring shoppers

March 26, 2018

EBay recently ran a DOOH campaign to encourage shoppers to "make springtime spectacular" in the U.K. 72andSunny created the campaign and Grand Visual produced…

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Outfront Media powers OOH mental health awareness campaign with University of Michigan

March 22, 2018

Outfront Media Inc. is partnering with the University of Michigan Counseling and Psychological Services to launch an OOH campaign called, "Who can relate?" to…

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Talon Outdoor opens doors in US

March 14, 2018

Talon Outdoor, an OOH agency, has opened an office in New York, its first location in the U.S. This is part of an effort to offer its technology-integrated…

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Minnesota United FC upgrades soccer stadium with Daktronics' LED displays

March 8, 2018

Minnesota United FC, a professional American soccer team, has partnered with Daktronics to deploy LED displays for Allianz Field, a soccer stadium in St. Paul…

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APN Outdoor selects Philip Knox as CFO

March 5, 2018

APN Outdoor Group Ltd, an OOH company, has appointed Philip Knox to serve as chief financial officer. Prior to joining APN Outdoor, he served as COO, CFO and…

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Grand Visual launchs DOOH campaign for UKTV's haunted house show

March 2, 2018

Grand Visual has launched a DOOH campaign for the UKTV haunted house reality show called "Celebrity Haunted Mansion" on 950 displays throughout the U.K. The…

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