Report says 96% of US advertisers achieved OOH ROI goals

September 16, 2022

OneScreen.ai, a marketplace provider for buying and selling OOH, has released a report showing that 96% of surveyed businesses are satisfied with the ROI of…

Lamar Advertising debuts mental health awareness DOOH Campaign

September 16, 2022

Lamar Advertising Company has partnered with nonprofit Vibrant Emotional Health to launch a DOOH campaign designed to raise awareness for Vibrant's mental…

Hivestack launches Brazil DOOH operations

September 16, 2022

Hivestack, an independent marketing technology company based in Montreal, has launched nationwide operations in Brazil, according to a press…

India firm uses AI to optimize ROI in OOH advertising

September 12, 2022

Say It Loud Media, a location intelligence OOH firm in India, is integrating AI and location information for targeted ads in the digital OOH space, according…

OOH powerful tool for brand awareness

by Esther Raphael — Chief Marketing Officer, Intersection

When interviewing at Intersection years ago, I can still remember why I considered moving out of publishing and into the OOH space. Working at a magazine, each…

Report debunks myths about DOOH advertising

September 8, 2022

AdQuick.com, an OOH advertising marketplace, released a report today called "Debunking Myths and Misconceptions about Out-of-Home Advertising, 2022," according…

Digital signage market to hit $33B in 4 years

September 6, 2022

Expert Market Research forecasts 8% compound annual growth in global digital signage, with the market reaching $33 billion in 2026, according to a press…

CAYIN Digital Signage Sets New Marketing Trend in the Business World

As businesses today shift from traditional to digital, a need for new, convenient, and effective marketing and management strategies has surfaced. CAYIN…

H.I.G. Capital acquires Watchfire Signs

July 26, 2022

H.I.G. Capital, an alternative investment firm with $50 billion of equity capital under management, has acquired Watchfire Signs, LLC, a digital signage…

OAAA report spotlights rise in sports betting through OOH

July 22, 2022

Based on key findings from "OOH Consumer Insights & Intent Q2 2022, Opportunities: Sports Betting Ad Engagement," more Americans are noticing OOH ads for…

Intersection, Vistar Media partner to expand OOH at transportation hubs

July 21, 2022

Inventory from Intersection, an out-of-home media company, is available for purchase via the supply-side platform from Vistar Media, a provider of software for…

AdQuick.com, Clear Channel Outdoor join forces to expand print, digital offerings

July 20, 2022

AdQuick.com, an out-of-home advertising platform, has formed a partnership with Clear Channel Outdoor, an OOH advertising company, to provide AdQuick customers…

Synect helping Orlando International Airport roll out display package

July 13, 2022

In an effort to upgrade its digital communication, Orlando International Airport plans to unveil digital signage displays in its new Terminal C, manufactured…

Daktronics upgrades digital scoreboard at University of North Texas

July 11, 2022

Daktronics, a digital display and scoreboard manufacturer, has partnered with the University of North Texas to design, manufacture and install a new LED video…

Digital Displays Creating New Artistic Opportunities

Incorporating digital displays into art installations is promising to reshape the way museums and art galleries create visual experiences.

Presented by DigitalSignageToday.com

SNA Displays upgrading video boards at Lucas Oil Stadium

June 29, 2022

SNA Displays, a large digital display producer, has been awarded a contract to upgrade video boards throughout Lucas Oil Stadium, home to the NFL's…

Vendo Media taps Arima as OOH consumer insight provider

June 20, 2022

Vendo Media, an outdoor digital media company based in Canada, has picked Arima, a technology, information and media producer, as its primary data and consumer…

Scalability in Digital Signage Networks

Digital signage networks are a proven employee communications tool, but expansion across multiple offices and locations can be a challenge. Digital signage…

Presented by Skykit

Lamar helps Goodr promote 'weird' OOH campaign in Carl, Georgia

June 17, 2022

Goodr, a brand that makes sunglasses, has launched its first large-scale awareness campaign in collaboration with Lamar Advertising, an OOH billboard…

Clear Channel Airports roll out DOOH ad campaign across U.S.

June 16, 2022

Clear Channel Airports, the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. and an airport media provider, has released a digital…