8 tips to consider when selecting OOH target markets

by Matthew O'Connor

Selecting target and test markets can be a challenge and becomes especially tricky when planning out-of-home advertising campaigns in regions you’re not…

Alfi report says retailers will invest more in QR codes

March 18, 2022

The advertising industry's adoption of digital technologies, such as QR codes, has ushered in strategies experts believe will become vital in connecting with…

Five Ways to Drive Sales and Generate Engagement through Digital Signage

To stay competitive, businesses need the ability to effectively inform and engage both customers and staff without draining valuable resources. Learn to drive…

OOH promotion rises as majority of Americans plan to travel this summer

March 16, 2022

About 85% of U.S. adults are expecting to travel this summer, taking more vacation time than they did in 2021, according to OOH Consumer Insights and Intent …

Clear Channel Outdoor signage campaign honors Women's History Month

March 16, 2022

Clear Channel Outdoor Americas, in partnership with The Female Quotient, an equality services company that provides thought leadership platforms to women and…

MediaVue Celebrates 15 Years in Digital Signage Industry

Tuesday, March 15, 2022 (Boston, MA) – MediaVue Systems, the company that has earned the reputation of being an innovator in the digital signage industry, is…

Propelled Brands promotes Scott Krupa to VP of franchise development

March 14, 2022

Propelled Brands has promoted Scott Krupa as the vice president of franchise development, bringing over 10 years of franchising experience to the position…

Vistar Media sees large growth in 2021, brings in $200M in campaign dollars

March 10, 2022

Vistar Media, a provider of software for digital out-of-home, experienced exponential growth during 2021, launching 20,256 campaigns from 1,462 advertisers…

MobileFuse earns 'TAG Platinum' status for safety certification

March 10, 2022

MobileFuse, an in-app, CTV and DOOH advertising platform, has earned the "TAG Platinum" certification from the Trustworthy Accountability Group for attaining…

Seedooh lands export contract to bring DOOH to South Africa

March 4, 2022

Australian out of home verification company Seedooh has landed an export contract in South Africa, partnering with Outdoor Auditors to bring third-party…

Daktronics, BackLite Media install large double-sided billboard in Dubai

March 2, 2022

Daktronics, a producer of digital billboards, has partnered with BackLite Media to manufacture and install the Jawhara, a double-sided digital billboard in…

Clear Channel Europe, Broadsign partner to expand line of DOOH screens

March 1, 2022

Clear Channel Europe and Broadsign have agreed to a partnership for media buyers to use Clear Channel's line of digital out of home screens in the U.K. via…

SNA Displays upgrades scoreboard for UCF baseball team

March 1, 2022

The University of Central Florida Knights upgraded its baseball stadium, John Euliano Park, just ahead of the 2022 season and included an Empire Exterior LED…

Watchfire Signs updates scheduling features on CMS tool

February 28, 2022

Watchfire Signs has made updates to its Ignite OPx content management software, featuring a new user interface, a process for creating, scheduling, and…

Lamar signs 10-year display contract with Denver Regional Transportation District

February 25, 2022

Lamar Advertising, a digital display producer, has secured a 10-year system advertising program contract, with additional options through 2042, with Denver's…

6 Considerations for Optimizing Your In-Store Digital Experience

Download this white paper to discover six areas of focus for creating a sustainable and scalable in-store digital experience that will carry you far beyond day…

Lamar Advertising joins World Out of Home Organization

February 22, 2022

Lamar Advertising, a large out-of-home advertising company, has joined the World Out of Home Organization, which works to promote the OOH industry, according…

Time to Converge: Contactless Touch in the Post-Digital Age

In recent years, many touch screens and self-ordering kiosks have gone touchless, providing not only higher levels of hygiene, but also boosts in sales. With…

VIOOH launches programmable DOOH at major airports

February 21, 2022

VIOOH, a digital out of home marketplace, has launched programmatic digital-out-of-home advertising at selected U.S. airports in partnership with marketing and…

Fairfield University Case Study: Digital Signage for Higher Education

How Fairfield University uses Digital Signage to improve students and faculty members’ communications and experiences.