Outdoor ad market to reach $58.8B by 2025

December 29, 2021

The global outdoor advertising market value is forecasted to reach $58.80 billion by 2025, growing at a CAGR of 12.26%, for the period spanning from 2021 to…

Stagwell, Talon partner to grow U.S. OOH

December 24, 2021

Stagwell Inc. and Stagwell Media Network has formed a partnership with out-of-home media specialist Talon to accelerate global growth in OOH advertising…

How COVID is transforming the digital signage industry

by Kevin Damask — Editor, Digital Signage Today

Digital Signage Today reached out to three digital signage experts to get insight into what they see as the biggest industry trends in 2022 and beyond.

Daktronics LED display keeps UNC-Pembroke students engaged, informed

December 14, 2021

Daktronics, provider of large LED displays, billboards and scoreboards, has designed, manufactured and installed a new narrow pixel pitch LED display inside…

Out-of-Home ad revenue up 38% in Q3

December 9, 2021

Out of home advertising revenue increased 38% in the third quarter of 2021 compared to the previous year, accounting for $1.75 billion, based on figures…

E Ink, TPV display targets retail, transportation markets

November 23, 2021

E Ink, a producer of digital paper technology, has partnered with TPV Technology, a manufacturer of PC monitors and LCD TVs, to develop a 25.3-inch E Ink…

Fastsigns hits $600M in network sales

November 19, 2021

Fastsigns International, Inc., franchisor of Fastsigns, a sign, graphics and visual communications franchise, has hit the $600 million mark in network sales…

Adomni reports record growth as DOOH enjoys post-pandemic boom

November 18, 2021

Adomni, a programmatic DOOH advertising planning and buying platform, has reported significant growth in the U.S. with ad revenues up over 1,200% and has…

It's time to rethink the value of DOOH

DOOH ads, especially in large cities, seem to be everywhere, giving brands and digital signage creators more exposure than ever before. Alberto Scirocco, the…

OOH climate change campaign debuts at COP26

November 3, 2021

Over the next two weeks, 20,000 world leaders and delegates will meet in Glasgow, Scotland for the COP26 summit to discuss solutions to the world's climate…

Designing for Accessibility

Guidelines and considerations for accessible digital signage design.

Presented by Omnivex

Coates Group Executes Digital Signage and CMS Transition for Leading QSR

Coates Group leverages signageOS to power dynamic CMS Switchboard on Samsung screens for a global QSR brand.

Presented by Coates Group

Shifts in consumer behavior prompt big changes in DOOH campaigns

by Jolene Wiggins

COVID’s impact on consumer behavior is evident all around us. The “new normal” brings with it habits that consumers will keep for years to come, especially…

8K Poised to Rule Digital Signage

8k displays are seeing widespread adoption in the digital signage arena, but there’s more to the concept than just the screens. An 8K media player is a key…

Presented by IBASE Technology Inc.

Daktronics updates TD Garden's large video scoreboard in Boston

October 7, 2021

TD Garden, the home to the NBA's Boston Celtics and NHL's Boston Bruins, is upgrading its video scoreboard to a larger size with a 2.5-millimeter pixel spacing…

Accessibility & Digital Signs - Part 2 Typography

As designers, it’s important to know who we are designing for. Who is our audience? Most importantly, who is our client’s audience?

AdQuick.com, VIOOH team up for DOOH campaigns

September 29, 2021

AdQuick.com, an OOH advertising marketplace, has formed a strategic partnership with VIOOH, a DOOH marketplace to expand reach in the digital billboard and…

Hivestack, Clear Channel Outdoor team up, expand ad network

September 22, 2021

Hivestack, a programmatic DOOH ad tech company, has partnered with Clear Channel Outdoor Americas (CCOA), a large outdoor advertising business, to expand…

Outfront's national DOOH campaign celebrates Hispanic Heritage Month

September 21, 2021

Outfront Media is honoring National Hispanic Heritage Month with a DOOH campaign centered on the "Spirit of Orgullo" — taking pride in one's heritage…

OOH ad revenues hit record low in 2020

September 14, 2021

OOH advertising revenues across the globe, including all digital, traditional and ambient media platforms, declined 13.3%, to $51.63 billion, in 2020 — the…