India sees sharp increase in pDOOH, says Times

October 7, 2022

Amid a nationwide expansion of DOOH, programmatic advertising is rapidly on the rise in India, as shown in data from the Times OOH, a provider and analyst of…

NHL launches digitally enhanced dasherboard signage

October 5, 2022

The NHL has partnered with Supponor to use digitally enhanced dasherboards on digital signage at its games, according to a nhl.com press release.

OOH advertisers must shed myths and embrace fundamentals, says CEO

by Daniel Brown — Editor, Networld Media Group

Matthew O'Connor, CEO of AdQuick, shares details on report that debunks common OOH myths and helps advertisers leverage new opportunities.

Kim Kardashian launches 3D campaign at Oculus

September 22, 2022

SKKN by Kim, Kim Kardashian's line of beauty products, has partnered with Unibail-Rodamco-Westfield to launch the first ever 3D digital campaign on the 10…

Marriott Bonvoy reveals first 3D anamorphic display in India

September 21, 2022

Marriott Bonvoy, the travel arm of Marriott International, has unveiled two 3D anamorphic promotions in India, which is an industry first, according to a press…

PresentationPoint releases Split-Flap TV platform

September 20, 2022

Belgium-based PresentationPoint has introduced its Split-Flap TV platform.

Transforming digital signage is all about removing the 'dumb'

by Daniel Brown — Editor, Networld Media Group

Digital Signage Today talks to Luke Hubbard, CTO at Screencloud, about the future of digital signage, advertising and content management.

Metro Transit, Intersection sign DOOH contract

September 20, 2022

Metro Transit has signed a five-year contract with Intersection, an experience-based OOH company, to expand analog and digital OOH advertising on Minneapolis…

NJ rail line rebrands in first-of-kind partnership with BetMGM

September 20, 2022

BetMGM has partnered with Intersection in rebranding of the New Jersey Transit Corporation's Meadowlands rail line, according to a press release.

Indian newspaper creates positive news DOOH campaign

September 16, 2022

The Times of India, an English language newspaper with wide circulation in the country, has launched a DOOH positive news campaign called "The Times of a…

Report says 96% of US advertisers achieved OOH ROI goals

September 16, 2022

OneScreen.ai, a marketplace provider for buying and selling OOH, has released a report showing that 96% of surveyed businesses are satisfied with the ROI of…

Lamar Advertising debuts mental health awareness DOOH Campaign

September 16, 2022

Lamar Advertising Company has partnered with nonprofit Vibrant Emotional Health to launch a DOOH campaign designed to raise awareness for Vibrant's mental…

Hivestack launches Brazil DOOH operations

September 16, 2022

Hivestack, an independent marketing technology company based in Montreal, has launched nationwide operations in Brazil, according to a press…

India firm uses AI to optimize ROI in OOH advertising

September 12, 2022

Say It Loud Media, a location intelligence OOH firm in India, is integrating AI and location information for targeted ads in the digital OOH space, according…

OOH powerful tool for brand awareness

by Esther Raphael — Chief Marketing Officer, Intersection

When interviewing at Intersection years ago, I can still remember why I considered moving out of publishing and into the OOH space. Working at a magazine, each…

Report debunks myths about DOOH advertising

September 8, 2022

AdQuick.com, an OOH advertising marketplace, released a report today called "Debunking Myths and Misconceptions about Out-of-Home Advertising, 2022," according…

Digital signage market to hit $33B in 4 years

September 6, 2022

Expert Market Research forecasts 8% compound annual growth in global digital signage, with the market reaching $33 billion in 2026, according to a press…

CAYIN Digital Signage Sets New Marketing Trend in the Business World

As businesses today shift from traditional to digital, a need for new, convenient, and effective marketing and management strategies has surfaced. CAYIN…

H.I.G. Capital acquires Watchfire Signs

July 26, 2022

H.I.G. Capital, an alternative investment firm with $50 billion of equity capital under management, has acquired Watchfire Signs, LLC, a digital signage…

OAAA report spotlights rise in sports betting through OOH

July 22, 2022

Based on key findings from "OOH Consumer Insights & Intent Q2 2022, Opportunities: Sports Betting Ad Engagement," more Americans are noticing OOH ads for…