McDonald's UK Monopoly campaign rolls dice, lands on DOOH

by Christopher Hall — w, t

McDonald's U.K. recently launched a digital signage ad campaign in the U.K. to promote the 10th anniversary there of its McDonald's Monopoly campaign running…

Times Square digital signage kicks off National Parks PSA

Out-of-home and digital out-of-home working together for nationwide two-year PSA campaign targeting millennials for National Parks Service anniversary.

March Madness coming to a digital billboard near you

by Christopher Hall — w, t

Lamar Advertising Co. displaying real-time scores and live tweets on digital signage in the home markets of surviving teams and venue location markets for this…

Digital out-of-home pays tribute to Star Trek's Spock.

by Christopher Hall — w, t

After the passing of Leonard Nimoy, the actor who made Mr. Spock a household name, digital billboards around the Atlanta area paid tribute to the late pop…

APN Outdoor launches new digital billboards in Sydney

March 20, 2015

The new screens will take its total number of digital billboards to 28 nationally and mark the start of another expansion period with the company aiming to add…

Fometco announces new digital billboard design

March 20, 2015

Atlanta-based Formetco recently announced the official launch for the new FTX digital billboard design, featuring a 10-year LED brightness warranty.

Getting to the Heart of a Quality LED Display

A tiny, often-overlooked component of an LED display can be the key to keeping that display doing its job for a long time.

Selfies on digital billboards raising money for charity

March 6, 2015

Nonprofit organization Creative Chatter Communities is giving people a chance to have their selfies posted on digital signage billboards around the country in…

Skoda takes digital signage for a test drive at Waterloo Station

by Christopher Hall — w, t

In an inventive digital signage and augmented reality branding engagement, commuters got to see how they'd look in their very own Skoda Fabia on the big screen…

Digital billboard awards ISO entrants

February 24, 2015

Digital billboard manufacturer Watchfire Signs is looking for submissions for its inaugural Watchfire Digital Billboard Awards program.

Digital outdoor advertising driving global outdoor ad market, study says

February 12, 2015

The global market for outdoor advertising is being driven by the growing replacement of traditional static billboards and posters with digital signage systems…

Outdoor advertising firm opts for Dot2Dot, Scala to manage OOH inventory

February 11, 2015

Oklahoma City's Tyler Outdoor Advertising has chosen the Ad Manager comprehensive solution to manage its out-of-home and digital signage business, according to…

What is out-of-home in a 'mobile' world?

With 65 percent-plus of the U.S. population smartphone-armed and dangerous, mobile technology has transformed the way people interact with the world and each…

Outdoor digital signage trends for 2015

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

Digital billboard expert looks at trends that will shape outdoor digital signage and digital billboard advertising in the year ahead.

Media companies partner with former MLB All-Star to bring sports, music content to Times Square digital signage

January 6, 2015

ClearTV Media and Branded Cities have developed a partnership with Royce Clayton's Musiq Locker to amplify content across the Branded Cities…

Digital signage lights up 'world's tallest' Christmas Tree in Times Square

December 22, 2014

For the first time, four signs high atop One Times Square joined together to create the world’s tallest digitally-animated, multicolored Christmas Tree…

OUTFRONT Media expands DOOH capabilities

December 15, 2014

Former CBS Outdoor expands digital out-of-home portfolio with new digital signage platform.

Digital Signage Expo 2015 seminar to explore mobile out-of-home strategies

December 12, 2014

Digital Signage Expo has announced that its four-part Digital Signage Seminar Program at DSE 2015 will include an hour-long session titled, “How to Think About…

APN Outdoor puts up Adelaide's second digital billboard

December 8, 2014

Australian out-of-home operator APN Outdoor is continuing its digital push with a digital billboard in Adelaide, which the company says is the city's second.

PGA of Australia tees off digital billboard campaigns

December 2, 2014

Digital billboards in Melbourne and Sydney displaying leaderboards for Australian PGA tournaments with APN Outdoor digital signage campaigns.