Digital out-of-home rallies around 'Project Everyone'
In what organizers hope to be "the world's largest ever advertising campaign," out-of-home advertisers and communications agencies around the globe marshaled their efforts and assets for Project Everyone — which aims to share the United Nations' Sustainable Development Goals with 7 billion people over seven days using powerful imagery and copy across an extensive range of platforms.
The global campaign, which launched Sept. 26, was to see at least 125 partners participating in displaying ads that will be seen in 450 cities across 28 different countries, according to an announcement from one of the project's participants and organizers, Posterscope, the global out-of-home communications agency and location expert. The company provided a gallery of images from Times Square in New York, where the campaign kicked off.
(All images courtesy of Posterscope USA.)
Christopher is the managing director of the Interactive Customer Experience Association and former editor of DigitalSignageToday.com. A longtime freelance writer and reporter, he's bringing a fresh perspective and critical take on the industry.www