Watchfire adds 16 mm MX digital billboard featuring 10-year brightness, uniformity, parts guarantee

October 22, 2015

Watchfire Signs announced it now offers both 16 mm and 19 mm versions of its MX Class billboards, a billboard product that the company said it guarantees 'will…

ICX Symposium: Intel talks the responsive revolution in retail

by Scott Slucher

The ICX Symposium in Atlanta later this month will feature a session featuring an Intel executive addressing the transformation of retail through responsive…

Digital billboards welcoming flood-displaced South Carolina fans to Louisiana

October 9, 2015

Lamar Advertising Co. is dedicating space on its digital billboards to welcome flood-displaced University of South Carolina Gamecocks fans to Baton Rouge this…

Digital out-of-home rallies around 'Project Everyone'

by Christopher Hall — w, t

'The world's largest ever advertising campaign,' landed in Times Square as out-of-home advertisers and communications agencies around the globe marshaled…

Georgia outdoor advertiser going digital in Eurasia

September 29, 2015

Digital signage displays will run in transit, shopping mall and airport venues in Georgian company's new DOOH network, according to BroadSign.

Quoting the matrix: A guide to understanding LED digital signage

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

Contractors know that a two-by-four is usually smaller than its name would indicate, still, as an industry standard consumers know what to expect.

Morgan Stanley invests in data visualization in Times Square

September 21, 2015

London-based video effects company Framestore announced its latest large-scale, outdoor data-visualization project, an LED digital signage deployment for…

Doggy DOOH campaign warms hearts

by Christopher Hall — w, t

A U.K. animal shelter earlier this year launched a clever digital out-of-home activation that saw an on-screen dog following passersby around an East London…

Celebrities take to digital billboards to promote new recycling system

September 15, 2015

Nonprofit organization Recycle Across America today announced a partnership with out-of-home advertising company Lamar Advertising Co. to promote RAA's…

#NeverForget: Digital billboards commemorate 9/11

by Christopher Hall — w, t

On the 14th anniversary of the Sept. 11, 2001, terrorist attacks, the digital out-of-home and out-of-home sectors continue to commemorate the fateful events of…

Heavy equipment company gets digital signage makeover on Pennsylvania Turnpike

September 9, 2015

Heavy equipment company Modern Group has deployed LED digital signage to attract and engage customers on the Pennsylvania Turnpike.

'10 Years Stronger': Digital signage remembers Hurricane Katrina

by Christopher Hall — w, t

Baton Rouge, Louisiana-based outdoor advertising giant Lamar Advertising Co. today announced it is dedicating space on its digital billboards nationwide to…

Coca-Cola taps digital signage to find out 'What's in a Name?' in Times Square

by Christopher Hall — w, t

Coca-Cola collaborated with Posterscope, Clear Channel, ICUC and Google to produce a very personalized digital out-of-home campaign earlier this year in Times…

Digital signage teams with Coca-Cola to find out 'What's in a Name?' in Times Square

Coca-Cola collaborated with Posterscope, Clear Channel, ICUC and Google to produce a very personalized digital out-of-home campaign earlier this year in Times…

Mazda hits the road in Oz on digital billboards

August 19, 2015

Australia's APN Outdoor has launched a multiplatform digital signage campaign with OMD Melbourne to bring the new Mazda MX-5 to market.

Governments going digital to reach the public

Civil authorities are increasingly turning to digital signage, digital billboards and the range of digital out-of-home to communicate vital information to the…

Formetco calls up mobile app for digital billboards

July 29, 2015

Digital signage billboard provider Formetco has officially launched its new XD mobile application, a tool created to help LED billboard owners and many roles…

Nielsen study highlights efficacy of digital billboards

July 23, 2015

Three out of four (75 percent) respondents recalled seeing a digital billboard in the past month, and 60 percent noticed one in the past week, according to…

APN Outdoor adds to digital billboard portfolio in Sydney CBD

July 20, 2015

Australian out-of-home advertising firm APN Outdoor has added two new digital billboards to its portfolio in Sydney's central business district, according to…

Rock 'n' Roll Marathon Series encouraging runners on digital billboards

July 17, 2015

The Rock 'n' Roll Marathon Series has announced race sponsor Travelers is shining a digital signage spotlight on what motivates runners with its "My Drive…