Doggy DOOH campaign warms hearts

by Christopher Hall — w, t

A U.K. animal shelter earlier this year launched a clever digital out-of-home activation that saw an on-screen dog following passersby around an East London…

Celebrities take to digital billboards to promote new recycling system

September 15, 2015

Nonprofit organization Recycle Across America today announced a partnership with out-of-home advertising company Lamar Advertising Co. to promote RAA's…

#NeverForget: Digital billboards commemorate 9/11

by Christopher Hall — w, t

On the 14th anniversary of the Sept. 11, 2001, terrorist attacks, the digital out-of-home and out-of-home sectors continue to commemorate the fateful events of…

Heavy equipment company gets digital signage makeover on Pennsylvania Turnpike

September 9, 2015

Heavy equipment company Modern Group has deployed LED digital signage to attract and engage customers on the Pennsylvania Turnpike.

'10 Years Stronger': Digital signage remembers Hurricane Katrina

by Christopher Hall — w, t

Baton Rouge, Louisiana-based outdoor advertising giant Lamar Advertising Co. today announced it is dedicating space on its digital billboards nationwide to…

Coca-Cola taps digital signage to find out 'What's in a Name?' in Times Square

by Christopher Hall — w, t

Coca-Cola collaborated with Posterscope, Clear Channel, ICUC and Google to produce a very personalized digital out-of-home campaign earlier this year in Times…

Digital signage teams with Coca-Cola to find out 'What's in a Name?' in Times Square

Coca-Cola collaborated with Posterscope, Clear Channel, ICUC and Google to produce a very personalized digital out-of-home campaign earlier this year in Times…

Mazda hits the road in Oz on digital billboards

August 19, 2015

Australia's APN Outdoor has launched a multiplatform digital signage campaign with OMD Melbourne to bring the new Mazda MX-5 to market.

Governments going digital to reach the public

Civil authorities are increasingly turning to digital signage, digital billboards and the range of digital out-of-home to communicate vital information to the…

Formetco calls up mobile app for digital billboards

July 29, 2015

Digital signage billboard provider Formetco has officially launched its new XD mobile application, a tool created to help LED billboard owners and many roles…

Nielsen study highlights efficacy of digital billboards

July 23, 2015

Three out of four (75 percent) respondents recalled seeing a digital billboard in the past month, and 60 percent noticed one in the past week, according to…

APN Outdoor adds to digital billboard portfolio in Sydney CBD

July 20, 2015

Australian out-of-home advertising firm APN Outdoor has added two new digital billboards to its portfolio in Sydney's central business district, according to…

Rock 'n' Roll Marathon Series encouraging runners on digital billboards

July 17, 2015

The Rock 'n' Roll Marathon Series has announced race sponsor Travelers is shining a digital signage spotlight on what motivates runners with its "My Drive…

Passing the roadblocks in the LED sign permitting process

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

The permitting process for digital signage billboards and LED signs is a necessary part of any sign company's operations, and it can be a tough road to…

Watchfire Signs acquires digital signage firm Aerva

July 14, 2015

LED sign and digital billboard manufacturer Watchfire Signs announced today that it has acquired Aerva, a provider of cloud-based display network management…

Air Miles Canada rewards fliers for smiles

July 13, 2015

Pro Display recently partnered with wonderMakr to roll out digital signage smile booth kiosks that rewarded Air Miles Canada fliers with prizes for giving…

Regulatory trend: States adopting lighting standards for digital billboards

Keeping pace with new technology, a growing number of states are adopting lighting standards for digital billboards and outdoor digital signage that assure…

How hybrid signage can optimize marketing campaigns

Affordable, dynamic marketing and promotional campaigns are blending print and digital signage.

5 for 5: May's top digital signage headlines

by Christopher Hall — w, t

It's time for a look back at the most-read articles and blog posts on Digital Signage Today in May, recapping the biggest news headlines of the month.

Car dealership donates old digital sign to local animal shelter

June 9, 2015

The $60,000, double-sided roadside LED sign from Watchfire Signs will stand 25 feet tall and measure 16 feet across, with a digital signage face flashing…