Digital Billboards News & Media
Minneapolis suburb considering revenue-generating digital billboard
February 16, 2016
City officials in Osseo, Minnesota, are looking into raising money by deploying a digital billboard on public land – but some residents are pushing back…
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Using digital to its potential wins customers over and over again
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
One-size-fits-all messaging simply doesn't work anymore. How can digital billboards and digital signage increase consumer loyalty as well as advertisers…
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Canadian OOH firm goes Scala
January 28, 2016
Out-of-home advertising firm Cieslok Media has switched to the Scala digital signage platform to manage its large-format digital billboards across Canada…
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Digital signage taking Twitter and the Australian Open to the streets
January 25, 2016
Outdoor media provider APN Outdoor has announced a strategic partnership with Twitter Australia that will see live tweets from the Australian Open tennis…
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The DST Top 5: December's top digital signage headlines
by Christopher Hall — w, t
It's time for our monthly look back at the most-read articles and blog posts on Digital Signage Today in the previous month, recapping the biggest news…
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Burberry campaign wraps up digital signage and mobile interactivity
December 16, 2015
Burberry has partnered with DreamWorks Animation to create what it says is 'the first interactive luxury marketing campaign using new 3D technology' on digital…
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NASL's FC Edmonton lands 'largest mobile video display trailer in North America'
December 15, 2015
The FC Edmonton soccer club recently unveiled what its builders call "the largest mobile video display trailer in North America" — a digital signage…
read nowAPN Outdoor expanding digital billboard footprint in Australia
December 9, 2015
Australian outdoor media provider APN Outdoor has announced its entry into a purchase agreement with Adspace Outdoor that secures 11 large-format billboards…
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Learn the basics of digital billboard rate setting
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
For many operators, the digital billboard business is new territory. Whether you own the first digital billboard in your area, or are starting with a new…
read nowDigital redesign debuts at Primark store in Madrid
November 11, 2015
Squire, a U.K.-based creative content studio, and Dalziel & Pow, an independent agency that represents brands worldwide, recently announced that they partnered…
read nowScreenhub offers free content management system for digital signage
November 11, 2015
In addition to being compatible with any synchronous digital display, making it ideal for indoor and outdoor LED displays, it can also be implemented on plasma…
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Digital signage brings Melbourne Cup to the masses
November 6, 2015
Australia's APN Outdoor teamed up with The Victoria Racing Club to share the real-time excitement of the Melbourne Cup Carnival far and wide using the outdoor…
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Fish-themed LED sign 'scales' new heights
November 3, 2015
SIS Digital announced it has 'scaled' new digital out-of-home heights with a novel digital signage installation in London featuring a unique fish-scale design…
read nowWatchfire adds 16 mm MX digital billboard featuring 10-year brightness, uniformity, parts guarantee
October 22, 2015
Watchfire Signs announced it now offers both 16 mm and 19 mm versions of its MX Class billboards, a billboard product that the company said it guarantees 'will…
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ICX Symposium: Intel talks the responsive revolution in retail
by Scott Slucher
The ICX Symposium in Atlanta later this month will feature a session featuring an Intel executive addressing the transformation of retail through responsive…
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Digital billboards welcoming flood-displaced South Carolina fans to Louisiana
October 9, 2015
Lamar Advertising Co. is dedicating space on its digital billboards to welcome flood-displaced University of South Carolina Gamecocks fans to Baton Rouge this…
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Digital out-of-home rallies around 'Project Everyone'
by Christopher Hall — w, t
'The world's largest ever advertising campaign,' landed in Times Square as out-of-home advertisers and communications agencies around the globe marshaled…
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Georgia outdoor advertiser going digital in Eurasia
September 29, 2015
Digital signage displays will run in transit, shopping mall and airport venues in Georgian company's new DOOH network, according to BroadSign.
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Quoting the matrix: A guide to understanding LED digital signage
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
Contractors know that a two-by-four is usually smaller than its name would indicate, still, as an industry standard consumers know what to expect.
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Morgan Stanley invests in data visualization in Times Square
September 21, 2015
London-based video effects company Framestore announced its latest large-scale, outdoor data-visualization project, an LED digital signage deployment for…
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