'10 Years Stronger': Digital signage remembers Hurricane Katrina

| by Christopher Hall

Baton Rouge, Louisiana-based outdoor advertising giant Lamar Advertising Co. today announced it is dedicating space on its digital billboards nationwide to commemorate the 10th anniversary of Hurricane Katrina. Lamar's billboards will feature photos of New Orleans and the message "10 Years Stronger" to remember those lost in the hurricane and to honor the individuals who came together to rebuild the city of New Orleans.

"Katrina was one of the largest natural disasters in U.S. history. As a Baton Rouge-based company with operations all over Louisiana and the Gulf Coast, many of our employees and their families were directly affected by the aftermath of the storm," Lamar Advertising Co. CEO Sean Reilly said in the announcement. "It was incredible to see people coming together from all over the world to rebuild the city of New Orleans. This message is meant to remember that spirit of cooperation 10 years later."

Hurricane Katrina struck the Gulf Coast on Aug. 29, 2005, causing levee breaches that left much of the city of New Orleans underwater. A decade later, the city of New Orleans has been revitalized, and the company says the region has grown both closer together and stronger — a message Lamar intends to spread on its digital billboards.

"The personal ties, the business ties, the sense that we're in it together is just far stronger than it was pre-Katrina," said Reilly, who served on the Louisiana Recovery Authority. "I think this will prove a lasting effect."

The campaign is running Aug. 25-30 on Lamar digital billboards in more than 100 markets nationwide.

Images courtesy of Lamar Advertising Co.

Topics: Advertising, Digital Billboards, DOOH Advertising

Christopher Hall

Christopher is the managing director of the Interactive Customer Experience Association and former editor of DigitalSignageToday.com. A longtime freelance writer and reporter, he's bringing a fresh perspective and critical take on the industry.

wwwView Christopher Hall's profile on LinkedIn

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