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Media player to integrate Bluetooth connectivity, interactivity to digital signage

June 1, 2016

BrightSign LLC, a provider of digital signage media players, will debut at InfoComm 2016, booth N2247, a new technology that uses Bluetooth to bring viewer interactivity to the digital signage market, according to a company press release.

The company's new BrightBeacon capability enables businesses to connect digital signage to their customers' mobile devices. This new technology makes digital signage a two-screen experience and enables highly targeted audience participation, presenting potential to businesses interested in maximizing the impact of their digital signage networks.

BrightBeacon makes it possible for businesses to create unique, personalized experiences for virtually any application, enabling bi-directional communication between digital signage and its customers' mobile devices, the release said. This increases customer engagement by enabling businesses to provide relevant messaging and content on their digital signage and on customers' mobile devices. A new level of audience participation is also created when the customer is presented with options to interact with and control the signage from their mobile device.

Integrating Bluetooth technology into the digital signage ecosystem will fuel the next wave of innovation in digital signage, the company said in the release. With an expected $40 billion increase in beacon-related sales in 2016, businesses are lining up to take advantage of this new technology. Retailers will increase sales with engaging point-of-purchase promotions. Informative messaging capabilities will enrich the visitor experience at transportation hubs, corporate and educational campuses, and other public spaces such as lobbies. Interactive exhibits at museums, entertainment venues and other attractions will take on a new level of interactivity.

The Bluetooth low-energy beacon itself is integrated in the BrightSign 4K1142 player so an external device is not needed. The beacon scans for other BTLE-enabled mobile devices and sends targeted content based on the device's location. Additionally, the beacon can also receive content, opening the door for two-way engagement that, until now, hasn't been available as an integrated solution, the release said.

BrightBeacon will be available in September on BrightSign's 4K1142 media player via the free firmware update 6.2. It is backward-compatible for existing 4K1142 units. BrightBeacon can be programed and controlled via BrightAuthor and the BrightSign Network to change and update content remotely at any time. The BrightBeacon iOS app is available as a free download on the App Store, and the BrightBeacon feature can also be integrated with third-party apps.

InfoComm attendees who download the BrightBeacon app and visit the BrightSign booth, N2247, will have a chance to win a daily prize giveaway of Bose headphones. Attendees need to text "Bright" to 21000 to download the app, enter their contact info and then visit the BrightBeacon demo at BrightSign's booth for their chance to win. Entrants need not be present to win, but winners must be able to come by the BrightSign booth to pick up their Bose headphones.

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BrightSign

BrightSign is the global market leader in digital signage media players, offering the most reliable, secure and sophisticated solid-state media players on the market today.

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