DOOH Advertising News
Viooh expands DOOH reach across Brazil
May 29, 2026
Viooh, a digital out of home supply-side platform, has partnered with We OOH, a DOOH media operator specializing in iconic large-format digital billboards in…
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Talon adds North American head of effectiveness
May 27, 2026
Talon, an independent out of home media agency, has added a new role, North American head of effectiveness, focused on building a unified measurement framework…
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Broadsign names Manuel Ameneiros as head of Latin America sales
May 22, 2026
Out of home ad tech provider Broadsign has named Manuel Ameneiros as head of Latin America media sales and service.
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OOH delivers double performance lift compared to TV
May 21, 2026
Out of home digital advertising delivers twice 2x the performance lift of TV, according to a study from The Out of Home Advertising Association conducted in…
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Firefly integrates with Viooh, expands programmatic capabilities
May 19, 2026
Firefly, a provider of out-of-home advertising, today has integrated with Viooh, a digital out-of-home supply-side platform.
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Creative quality plays meaningful role in OOH campaigns
May 18, 2026
Creative quality plays a meaningful role when it comes to out of home campaign performance.
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Ocean Outdoor UK launches Ocean Portal
May 14, 2026
Ocean Outdoor UK has launched its Ocean Portal at London's Battersea Power Station, featuring an entertainment showcase and content produced by Ocean Studio.
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BackLite UK debuts addition to Landmark Series
May 14, 2026
BackLite UK, a digital out of home operator, has expanded its large-format outdoor advertising portfolio with The Knightsbridge, a revamped flagship…
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OAAA, FBI renew OOH partnership
May 12, 2026
The Out of Home Advertising Association of America has renewed its partnership with the Federal Bureau of Investigation, extending a nationwide program that…
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ZetaDisplay awarded DOOH contract with Norway rail operator
May 11, 2026
ZetaDisplay has been awarded a digital out of home contract with Vy Group, Norway's national rail operator to built a passenger experience and media platform…
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Talon launches AI-powered programmatic engine
May 8, 2026
Talon, an OOH specialist, has launched Atlas Planner, an AI-powered programmatic engine for more precise and impactful programmatic digital out of home…
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Apple, Morgan & Morgan, Vivint lead top OOH advertisers list
May 6, 2026
Apple, Morgan & Morgan and Vivint are the top three out of home advertisers in 2025, respectively, according to data from the Out of Home Advertising…
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Disney, Hulu team on interactive, immersive storefronts
May 1, 2026
Disney+ and Hulu have launched "The Drama You Want," interactive storefront experiences in Manhattan, New York and Santa Monica, California.
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Google, Zillow among speakers at OAAA media conference
May 1, 2026
Leaders from Google, Zillow, National Geographic and Purely Elizabeth are among the speakers participating in the upcoming Out of Home Advertising Association…
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BackLite UK expands large-format outdoor ad portfolio
April 29, 2026
BackLite UK, a digital out-of-home operator, has launched The Knightsbridge, the latest addition to the company's Landmark Series, expanding its large-format…
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Lemma launches AI-powered platform for OOH media
April 28, 2026
Lemma has launched Lemma Integral, an AI-first adtech platform designed to change how advertisers view and utilize out-of-home media.
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Vistar Media boosts Singapore team with new hires
April 28, 2026
Vistar Media, a provider of technology solutions for out-of-home media and part of T-Mobile Advertising Solutions, has made three new appointments in Singapore…
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OOH offers big return on investment for luxury brands
April 27, 2026
Out-of-home advertising gives luxury brands a far greater return on investment than any other advertising channel, according to data from Independent Marketing…
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DOOH boosts media channel effectiveness
April 23, 2026
Digital out-of-home is not only capturing attention but amplifying the effectiveness of other media channels across the consumer journey.
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DOOH campaign drives awareness of Just Dance 2026
April 21, 2026
Ubisoft, in collaboration with media platform Displayce, agency Artefact and SSP VIOOH, deployed a programmatic DOOH campaign across four countries (U.K.…
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