F1 revs up digital signage at US Grand Prix

Formula One fan festival in Austin, Texas, engaged fans with digital signage, and also raised awareness for typhoon relief.

British Airways digital billboards interact with jets flying overhead

November 20, 2013

British Airways has a new digital billboard campaign that "interacts" with jets flying overhead, according to MarketingWeek.

US-based DOOH health network spreads the message in Europe

November 20, 2013

Last week in Hamburg, Germany, Health Media Network COO Larry Newman was the featured keynote speaker at the BroadSign Executive Forum: Healthcare, a…

NYC transit all aboard with digital signage

A new interactive experience in the New York subway system highlights the city's continued embrace of digital signage.

Canadian outdoor firm takes on climate change on digital signage

November 15, 2013

Canadian out-of-home company Pattison Outdoor Advertising is turning its digtial signage and digital out-of-home screens over to the issue of climate change.

Print signage fail: Why digital is better

by Laura Miller — Director of Marketing, Kioware

Mega beverage brand. Extremely poor font choice.

Give your advertising the touch of success

by David Little — Director of Marketing, Keywest Technology

While digital technologies threaten the effectiveness of television advertising, interactive digital signage can amplify the impact of your marketing message.

Media Week 2013 reflects appeal of digital signage, Pt. II

Digital signage and digital place-based media expert looks back at this year's Media Week in New York City.

Digital signage kiosks answer Obamacare questions

Health assessment screens also educating consumers about the Affordable Care Act Health Insurance Marketplace.

Media Week 2013 reflects appeal of digital signage, Pt. I

Digital signage and digital place-based media expert looks back at this year's Media Week in New York City.

Digital billboards helping urgent search for bone marrow donor

October 30, 2013

The seach for a bone marrow donor for a sick 2-year-old boy who urgently needs a transplant has moved to digital billboards as part of an Ocean Outdoor…

Integrated Twitter-DOOH campaign takes Scrabble to digital signage

October 30, 2013

Mattel and JCDecaux U.K. recently ran an experiential digital out-of-home campaign for the game Scrabble on digital signage screens in London's Liverpool…

Tide's Halloween Vines get tangled up in DOOH

Tide is cleaning up with groundbreaking new social media and digital billboard campaign.

ESPN goes live on digital signage with 'DaDaDa' on DOOH

October 28, 2013

ESPN's marketing team recently deployed outdoor digital billboards showing real-time updates to drive viewers to the network's SportsCenter for breaking news…

Batman takes the fight to digital signage in the U.K.

October 25, 2013

A digital out-of-home campaign promoting the new "Batman: Arkham Origins" video game from Warner Bros. has brought the Caped Crusader to digital signage…

DPAA unveils pilot ad program for Ford

October 22, 2013

The Digital Place-based Advertising Association has developed its first and largest multinetwork campaign for an advertiser with a "landmark" pilot program for…

RMG, Regus partner to create 'largest' in-office DOOH network

October 22, 2013

RMG Networks, a provider of technology-driven video advertising and communications solutions, recently announced a partnership with global workplace provider…

Rubber Duck floats onto digital billboards in China

The famous floating giant Rubber Duck is appearing on digital signage LED screens across China for Beijing Design Week.

DPAA head talks 'Video Everywhere'

The CEO of the Digital Place-based Advertising Association sits down for a Q-and-A session on the DPAA Summit next week.

Digital billboards promote foster child adoption in New Mexico

October 15, 2013

According to the Los Alamos (N.M.) Daily Post, New Mexico Gov. Susana Martinez recently announced that the state would begin using digital billboards to…