Lady Gaga DOOH campaign integrates social media

October 15, 2013

While Lady Gaga fans around the world eagerly awaited the reveal of Lady Gaga's new ARTPOP album cover on a Times Square billboard by watching a live video…

DOOH taps social media for Ad Week

An ad campaign integrates out-of-home, digital out-of-home and social media to drive home the medium's reach.

BroadSign digital signage set to invade French DOOH

October 14, 2013

Digital signage software and media player provider BroadSign International said in a recent announcement it is marking its presence in the French digital…

Elevate Digital snares funding to further kiosk footprint

October 11, 2013

Elevate Digital, a Chicago-based company whose interactive outdoor kiosks can be found throughout high-traffic areas in the city, announced this week that it…

Adelaide Airport flying digital with oOh!

October 11, 2013

Australian out-of-home advertising firm oOh! Media has won the long-term contract for signage within Adelaide Airport's domestic and international terminals…

Lady Gaga unveiling new ARTPOP album cover on DOOH screens around the globe

October 7, 2013

International recording artist Lady Gaga will reveal for the first time the cover artwork for her new album, ARTPOP, in a piece-by-piece unveiling on Clear…

Digital signage casts a spell on subway commuters in NYC

Interactive experience designers offer a glimpse into what they say will be the future of digital out-of-home.

DPAA names new chairman

October 3, 2013

The Digital Place-based Advertising Association announced recently that François de Gaspé Beaubien, chairman and chief coaching officer of Zoom Media, has been…

Clear Channel Outdoor increases Latin American DOOH inventory by 50%

October 2, 2013

Outdoor advertising giant Clear Channel Outdoor Holdings has expanded its inventory of digital panels in Latin America by 50 percent this year, reflecting…

Gannett spins off Captivate Network

by Christopher Hall — writer, self

The digital place-based ad firm has been spun off by the media giant and new investors Generation Partners.

Digital place-based advertising on cusp of financial and creative growth

Digital Signage Today takes the pulse of state of digital signage advertising, and the results are promising.

Clear Channel Outdoor launches DOOH social media contest at Ad Week

September 24, 2013

Clear Channel Outdoor is working with Advertising Week to promote social media discussion at its 10th Anniversary event by sponsoring a digital…

DOOH campaign launched by OAAA, Aerva, Clear Channel Outdoor for Ad Week 10th anniversary

September 19, 2013

The Outdoor Advertising Association of America, Aerva, Clear Channel Outdoor and others are supporting a novel #EverywhereUR digital out-of-home campaign…

Daytime TV star Cat Greenleaf to open DPAA Summit

September 12, 2013

The Digital Place-based Advertising Association will kick off its sixth annual Summit on Oct. 22 with an appearance by celebrity journalist Cat Greenleaf, host…

Land Rover sounds out 'test drives' on digital signage with Grand Visual

September 12, 2013

Land Rover is promoting the all-new Range Rover Sport with a special-build digital out-of-home campaign in U.K. airports featuring an accelerator pedal,…

Mini drivers take a spin on DOOH

by Christopher Hall — w, t

Digital signage billboards in London featured bespoke content aimed at Mini drivers in a novel integrated campaign.

Buckeye State test driving rest-stop digital signage

Ohio Department of Transportation turning to digital signage kiosks in rest areas to raise revenue.

DSF to host networking event for #DpbMedia Week

August 26, 2013

The Digital Signage Federation announced it will host a networking "open house" Wednesday Oct. 23, in New York City's Times Square in support of #DpbMedia Week.

Aerva powering global Display Points digital signage network

August 21, 2013

International Display Advertising Inc. announced today that Display Points and International Display Advertising have signed an exclusive agreement with…

DPAA Summit taking 'Video Everywhere' to NYC

August 20, 2013

The Digital Place-based Advertising Association recently announced that the theme for its sixth annual Summit on Oct. 22 will be "Video Everywhere."