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DOOH Advertising News & Media

Scala powering health care digital signage in Croatia

April 10, 2014

MEDI TV, a digital advertising channel broadcasting to hospitals in the Republic of Croatia, is being powered by Scala digital signage software, according to…

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DPAA partnering with Nielsen for member services

April 8, 2014

The Digital Place Based Advertising Association announced today that it will be collaborating with Nielsen to create two programs exclusively for DPAA members.

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American art masterpieces to be displayed on DOOH

April 7, 2014

Starting on Aug. 4, 2014, and continuing for four weeks, iconic locations such as Times Square, Sunset Boulevard and Route 66 and more will be transformed into…

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Location-based digital signage campaign launches 'The Lego Movie' in Australia

Digital billboards are helping the smash movie take off in Australia with a proximity-based DOOH campaign.

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BroadSign digital signage software to power Adspace DOOH network in 200-plus malls

April 3, 2014

Adspace Networks Inc., owner and operator of Adspace Digital Mall Network, which it bills as "the largest Nielsen-measured digital place-based video network in…

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Captivate buys Office Media Network, expands DOOH footprint to more than 12,000 screens

April 1, 2014

Captivate Network, a digital out-of-home media company aimed at reaching on-the-go business professionals throughout their workday, announced today that it has…

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5 for March: Augmented reality madness

Augmented reality ran wild, and digital signage took its place at the table, in last month's most popular articles.

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MTA takes the DPAA train

March 31, 2014

The Digital Place-based Advertising Association announced today that New York's Metropolitan Transportation Authority has joined the association. New York City…

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BroadSign digital signage integrates Quividi audience measurement

March 31, 2014

BroadSign International LLC today announced that an upcoming upgrade to its cloud-based digital signage software, BroadSign X 10.3, includes integration with…

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Airline DOOH network flies into Asia

March 28, 2014

Digital out-of-home media and digital signage solutions technology provider RMG Networks announced that it has partnered with global inflight connectivity…

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Burritobox kiosk arrives at USC

March 25, 2014

The University of Southern California has become the first U.S. university campus to offer a burrito vending kiosk, reports The Daily Trojan.

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Augmented reality digital signage from Pepsi invades London

Augmented reality and digital out-of-home surprise unsuspecting London bus riders with fantastic street scenes.

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Health Media Network expands buy-in to BroadSign digital signage

March 19, 2014

U.S. digital point-of-care media company Health Media Network LLC is furthering its investment in BroadSign International LLC's cloud-based digital signage…

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PQ Media: DOOH exposure grows 75%, on verge of 'breakout'

February 28, 2014

As the global media economy nears a digital tipping point in 2015, market research firm PQ Media said, a new study suggests that digital out-of-home media may…

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Blowin' in the wind: Stockholm subway digital signage reacts to passing trains

February 28, 2014

A digital signage display on a Swedish subway platform reacts to passing trains, showing an ad with a model whose hair blows around her face when trains zip…

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AOTO deploys 8K LED display at London Waterloo station

February 26, 2014

LED display provider AOTO recently had one of its 8K LED displays deployed in London's Waterloo railway station, according to an announcement from the company.

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Digital signage passport kiosks land at Houston's George Bush Airport

February 25, 2014

Houston's George Bush Intercontinental Airport has deployed automated passport-processing kiosks that also can be used as digital signage advertising…

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Valentine's Day 'Invisible Coca-Cola Machine' only appears to couples

by Christopher Hall

A digital signage vending kiosk from Coca-Cola was invisible to singles and appeared only to couples on Valentine's Day.

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Monster Media gets patent for social media retrieval on DOOH screens

February 21, 2014

Out-of-home engagement specialist Monster Media recently announced that it has been issued patent No. 8,615,565, "Automatic content retrieval based on…

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Aerva sends Valentine's Day 'Luv' to Times Square digital signage

February 19, 2014

Romantics across the country Tweeted their Valentine's Day photos to @AervaNYC to publicly declare their love on a Times Square digital billboard and receive…

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