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DOOH Advertising News & Media

After launch of new ad platform, TouchTunes joins DPAA

July 13, 2015

The Digital Place Based Advertising Association today announced a new addition to its ranks, TouchTunes, which earlier this year announced the launch of a new…

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Titan CEO joining DPAA board

July 7, 2015

The Digital Place Based Advertising Association has announced that Don Allman, president and CEO of Titan, has been voted onto the association's board of…

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Regulatory trend: States adopting lighting standards for digital billboards

Keeping pace with new technology, a growing number of states are adopting lighting standards for digital billboards and outdoor digital signage that assure…

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Mohegan Sun launches DOOH campaign in Boston

June 24, 2015

Connecticut casino Mohegan Sun has launched interactive digital signage games on bus shelters across Boston that allow participants to possibly win a variety…

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'World's first' open-air, cross-track railway digital signage pops up in Queensland

June 24, 2015

Cross-track digital media system operator XTD Limited has unveiled what it says are "the world’s first" open-air, cross-track digital signage installations…

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ID-protection and advertising kiosks expanding network with digital signage software

June 22, 2015

The BroadSign digital signage platform will power Identity Shred shredding kiosks featuring third-party advertising in 200 university locations.

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JetBlue lands engagement with digital signage 'Wingman'

by Christopher Hall — w, t

Digital signage and real-life intersected as JetBlue had New Yorkers dancing in the street and scratching their heads at the truly lifelike interaction from a…

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How hybrid signage can optimize marketing campaigns

Affordable, dynamic marketing and promotional campaigns are blending print and digital signage.

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ClearVision DOOH network lands at Denver Int'l Airport

June 17, 2015

Clear Channel Airports and Denver International Airport today announced the launch of CCA's in-airport digital signage TV network, ClearVision, throughout the…

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Bison, moose and bears, oh my: Hybrid campaign takes the big sky to the big city

by Christopher Hall — w, t

Media company Titan, Montana Tourism and the Chicago Transit Authority teamed in May to bring a taste of the big sky to the city of big shoulders with an…

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In-mall digital signage network switches to BroadSign

June 10, 2015

Iwall in shop SA, an ad-based network in shopping centers across Spain and South America, has converted to BroadSign International LLC's automated digital…

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Pattison Onestop partners with Pelmorex Media for weather and traffic content

June 9, 2015

Pattison Onestop, a division of Pattison Outdoor Advertising, has partnered with Pelmorex Media Inc. to provide weather and traffic content for Pattison's…

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NEC's VUKUNET closing in on 2 billion impressions in 100k locations

June 8, 2015

NEC Display Solutions of America today announced that VUKUNET, its ad serving platform for the digital out-of-home and digital signage advertising industry…

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'Green Chile From The Ghetto': Digital billboard art project sparks controversy

by Christopher Hall

A youth art project combining digital signage and provocative slogans and imagery sparked mystery and controversy in Albuquerque, New Mexico.

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Pattison Onestop combines mobile, DOOH ad platforms

June 2, 2015

Pattison Onestop, a division of Canada's Pattison Outdoor Advertising, has partnered with zappit, a provider of mobile engagement technology for the rollout of…

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Summer's coming in hot: Create cool customer experiences with digital signage

by Christopher Hall — w, t

The first day of summer is just weeks away, and it's coming in hot — but digital signage can help keep the summer heat at bay with cool customer experiences.

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Iconic Marilyn Monroe 'skirt' scene re-created in the NYC Subway

by Christopher Hall — w, t

Perhaps Monroe's most iconic image, her skirt blowing in the updraft from subway trains blowing up through a sidewalk grating, has been re-created on digital…

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BroadSign digital signage powering Cinemark DOOH network in Latin America

May 29, 2015

Global digital signage software and solutions provider BroadSign International LLC is powering the launch of Flix Media Corp. in Central and South America…

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DOOH campaign promotes child safety awareness

May 26, 2015

The National Center for Missing & Exploited Children, Clear Channel Outdoor Americas and Clear Channel Airports have launched "Be Here for Kids," a national…

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Pimm's dives into summer with temp-activated digital signage campaign

May 26, 2015

Spirits producer Diageo is launching a temperature-activated digital out-of-home campaign in the U.K. for its Pimm's liqueur with Ocean Outdoor, according to…

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