DOOH Advertising News & Media

Digital Caddies inks digital signage ad deal with Golf Channel

November 21, 2014

Provider of on-course technology services and content to golfers will advertise Golf Channel lifestyle brands GolfNow and Golf Advisor.

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NHL considering virtual digital signage ads

November 20, 2014

League is trying out a kind of virtual signage advertising technology that would allow broadcasters to replace advertisements on the boards around the ice…

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'Largest interactive advertising display in the world' set to light up Times Square

November 18, 2014

Eight-story tall LED digital signage display will wrap an entire city block in the heart of New York City's Times Square.

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Digital signage ad kiosks set to spread Wi-Fi throughout NYC

November 17, 2014

New York City pay phones are set to get a digital signage upgrade next year with kiosks that will provide wireless Internet access throughout the five boroughs…

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Golf course digital signage driving launch of new Callaway Big Bertha driver

November 17, 2014

Digital Caddies Inc. has inked Callaway Golf as the newest advertiser to utilize its platform to connect with active golfers, to promote the launch of…

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Chinese airport set to land dual-display digital signage terminals

November 17, 2014

Changsha Huanghua International Airport in China in Changsha in the Hunan province of China, inks deal with CNIT for advertising and wayfinding terminals.

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Shazam lands in the mall

by Christopher Hall — w, t

The popular mobile app is being integrated with digital signage advertising through the Adspace network across more than 200 shopping malls in the U.S.

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Digital signage campaign snaps X-ray selfies

November 10, 2014

Spanish health insurer partners with JCDecaux to promote its commitment to new technologies with X-ray selfies.

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Minneapolis Convention Center adding to bottom line with digital signage advertising

November 6, 2014

NanoCurve LED displays from NanoLumens providing MCC with 21st century medium for advertising.

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C-store digital signage ad network partners with mobile proximity ad network

November 4, 2014

Hundreds of convenience stores set to integrate proximity mobile solution with digital out-of-home advertising in partnership's first wave.

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Golf-cart digital signage ad firm sponsoring 'Video Everywhere'

November 4, 2014

Digital Caddies Inc. announced it is a sponsor of this year's Digital Place-based Advertising Association Video Everywhere Summit, starting today at the Crowne…

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BroadSign, Blue Bite partner for mobile-DOOH integration

November 3, 2014

BroadSign and Blue Bite will collaborate on digital signage networks' mobile strategies and campaigns.

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Croatian digital signage network powering in-mall totems with BroadSign

October 29, 2014

Croatian digital signage network Go2Digital LLC has selected BroadSign International LLC's cloud-based digital signage software to power its screens in…

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Lifeline intros new DOOH platform at DSE London

October 20, 2014

Patent-pending interactive platform displays high-definition digital signage content and video advertising for brands and marketers.

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CBS Outdoor rebrands as Outfront Media

October 20, 2014

Out-of-home advertising provider CBS Outdoor Americas Inc. will rebrand as Outfront Media Inc., "marking another important step in the company's…

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'Bill the Billboard' cracks wise for Sprite

by Christopher Hall — w, t

A digital billboard in a busy intersection in Kenya tells (mostly bad) jokes in an award-winning digital signage campaign for Sprite.

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Health care DOOH company, mobile media firm integrating mobile with digital signage ad network

October 17, 2014

Mobile media solutions provider SITO Mobile Ltd. and digital point-of-care media company Health Media Network have announced a partnership by which Health…

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DPAA study shows shift from digital and online to digital place-based media

October 15, 2014

A new survey of agency media planners conducted by the Digital Place-Based Advertising Association reveals a continuing shift of digital and online budgets…

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New Zealand's largest digital billboard lands at Auckland Airport

October 15, 2014

Australia-headquartered outdoor media company APN Outdoor announced today its plan to launch New Zealand's largest high-resolution digital billboard at…

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Tennessee judge rules against digital billboards in Knoxville

October 14, 2014

A Knox County (Tennessee) judge has ruled against Lamar Advertising's request to convert static billboards to digital billboards within Knoxville city limits…

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