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DOOH Advertising News & Media

Digital signage crowned king: Another look at award-winning content

by Christopher Hall — w, t

Here's the second post in our series taking a closer look at the winners of this year's DSA Crown Awards for digital signage content.

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Marcus Theatres extends digital signage network deal with Cinema Scene

December 10, 2014

Extension provides digital lobby exclusivity through 2023, company says.

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Digital signage lands at New Zealand's largest airport

Displays aim to reach the 15 million travelers flying in and out of the airport, and the 38 million people travelling through the airport corridor, annually.

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APN Outdoor puts up Adelaide's second digital billboard

December 8, 2014

Australian out-of-home operator APN Outdoor is continuing its digital push with a digital billboard in Adelaide, which the company says is the city's second.

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500 London taxis getting digital signage toppers

December 4, 2014

500 screens will be deployed on taxi tops across London beginning in January 2015.

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Settling the frontier of digital out-of-home

by Lyle Bunn — Strategy Architect, BUNN

Digital media and dynamic signage analyst recounts key takeaways form recent events looking at the still untamed digital out-of-home landscape.

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[Infographic] The Campus Technology Crave: Communication Methods Graduate with Digital Signage

Students utilize technology for more than just social media and shopping. They rely on it for studying and wayfinding, as well as general announcements.

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PGA of Australia tees off digital billboard campaigns

December 2, 2014

Digital billboards in Melbourne and Sydney displaying leaderboards for Australian PGA tournaments with APN Outdoor digital signage campaigns.

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Edison Research joins DPAA

December 1, 2014

Research and polling firm added to ranks of digital signage advertising association.

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Digital signage 5 for 5: Content design, digital engagement ... and zombies

by Christopher Hall — w, t

It's time for a look back at the most-read articles on Digital Signage Today in October, and what we can learn from them.

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Slovenian DOOH network running on cloud-based digital signage

November 26, 2014

TSmedia's "Digital Giants" LED displays to run on BroadSign's digital signage platform.

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ALDO Shoes gets on the digital signage bus

November 25, 2014

Interactive digital signage installation allowed people on the go to view the #PERFECTPAIR campaign video as well as shop this season’s collection, all while…

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Digital Caddies inks digital signage ad deal with Golf Channel

November 21, 2014

Provider of on-course technology services and content to golfers will advertise Golf Channel lifestyle brands GolfNow and Golf Advisor.

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NHL considering virtual digital signage ads

November 20, 2014

League is trying out a kind of virtual signage advertising technology that would allow broadcasters to replace advertisements on the boards around the ice…

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'Largest interactive advertising display in the world' set to light up Times Square

November 18, 2014

Eight-story tall LED digital signage display will wrap an entire city block in the heart of New York City's Times Square.

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Digital signage ad kiosks set to spread Wi-Fi throughout NYC

November 17, 2014

New York City pay phones are set to get a digital signage upgrade next year with kiosks that will provide wireless Internet access throughout the five boroughs…

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Golf course digital signage driving launch of new Callaway Big Bertha driver

November 17, 2014

Digital Caddies Inc. has inked Callaway Golf as the newest advertiser to utilize its platform to connect with active golfers, to promote the launch of…

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Chinese airport set to land dual-display digital signage terminals

November 17, 2014

Changsha Huanghua International Airport in China in Changsha in the Hunan province of China, inks deal with CNIT for advertising and wayfinding terminals.

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Shazam lands in the mall

by Christopher Hall — w, t

The popular mobile app is being integrated with digital signage advertising through the Adspace network across more than 200 shopping malls in the U.S.

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Digital signage campaign snaps X-ray selfies

November 10, 2014

Spanish health insurer partners with JCDecaux to promote its commitment to new technologies with X-ray selfies.

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