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DOOH Advertising News & Media

Phone-charging and digital signage ad kiosk firm launches owner-operator program

March 23, 2015

Brightbox Inc., platform provider of secure mobile device charging lockers, announced today the inception of its Owner-Operator Program.

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Digital out-of-home pays tribute to Star Trek's Spock.

by Christopher Hall — w, t

After the passing of Leonard Nimoy, the actor who made Mr. Spock a household name, digital billboards around the Atlanta area paid tribute to the late pop…

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APN Outdoor launches new digital billboards in Sydney

March 20, 2015

The new screens will take its total number of digital billboards to 28 nationally and mark the start of another expansion period with the company aiming to add…

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Canadian DOOH operator draws up sketchy exhibition

March 20, 2015

Canadian out-of-home advertising company Pattison Outdoor Advertising has launched its annual "Sketching the Line" exhibition of drawings on digital signage…

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Digital Signage Enhances the Consumer Experience For Retailers

As technology advances, so too must the landscape of retail. Retailers are converting to digital signage to avoid the outdated static marketing campaigns…

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Ayuda launches private marketplaces, exchanges for DOOH media sellers

March 11, 2015

Company introduces a family of new products to its signature platform with private marketplaces and private exchanges operated and controlled by media sellers.

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Christie rolls out digital signage ad network to first 200 movie theater lobbies

March 10, 2015

Christie's ad-based digital signage network provides revenue generation and customer engagement in theater lobbies across the U.S.

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Zoom lands exclusive digital signage, advertising deal with 24 Hour Fitness

March 4, 2015

Fitness digital media company Zoom Media today announced an exclusive long-term media and advertising agreement with health club chain 24 Hour Fitness.

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Gemalto, Tapit team to being mobile payments to outdoor media

March 3, 2015

Companies will give U.K. consumers the ability to to buy digital content by tapping their smartphone on an advertisement that features either an NFC tag, QR…

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Captivate rebrands elevator and lobby digital signage networks

March 2, 2015

Company is unveiling a contemporary content presentation to increase engagement with a captivated audience of upscale, hard-to-reach business professionals and…

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Skoda takes digital signage for a test drive at Waterloo Station

by Christopher Hall — w, t

In an inventive digital signage and augmented reality branding engagement, commuters got to see how they'd look in their very own Skoda Fabia on the big screen…

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Amscreen, Clear Channel UK ink digital signage deal

February 24, 2015

European digital signage solutions company Amscreen and outdoor media giant Clear Channel UK have today announced a deal that will see outdoor…

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BroadSign driving 'nation's largest Hispanic digital signage network'

February 24, 2015

Hispanic digital signage network Admirable LLC has completed its initial deployment of 265 screens using BroadSign International LLC's cloud-based software…

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TruMedia measuring digital signage viewership in Copenhagen Airport

February 23, 2015

Tel Aviv, Israel-based TruMedia Measurement Ltd, a provider of real-time audience measurement solutions for the retail, banking and digital signage markets…

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Digital signage keeps NY Knicks star Carmelo Anthony on the court

by Christopher Hall — w, t

With the NBA star hanging up his sneakers for the rest of the season to have knee surgery, one of the only places to see him is now a digital signage screen in…

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Golden Pantry chain stocks up on digital signage and mobile advertising

February 20, 2015

The Convenience Network, a digital signage network provider to the c-store industry, has moved forward with its strategic partnership with ad sales company…

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PATTISON taking art to the mall with ABC digital signage project

February 18, 2015

Canadian out-of-home advertising company launching new national arts program called Art Belongs in the Community, or ABC for short, on its in-mall digital…

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Zoom Media expands fitness digital signage network with GoodLife Fitness

February 17, 2015

With this expansion, Zoom now has 1,000 digital signage screens in all 330 GoodLife Fitness clubs (including Énergie Cardio in the province of Quebec), the…

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Canadian DOOH network celebrating Canadian flag's 50th anniversary

February 13, 2015

Astral Out-of-Home will celebrate 50 years of the Canadian flag through a digital signage campaign taking place on the flag's 50th anniversary, this Sunday…

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Digital outdoor advertising driving global outdoor ad market, study says

February 12, 2015

The global market for outdoor advertising is being driven by the growing replacement of traditional static billboards and posters with digital signage systems…

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