Digital signage teams with Coca-Cola to find out 'What's in a Name?' in Times Square

Coca-Cola collaborated with Posterscope, Clear Channel, ICUC and Google to produce a very personalized digital out-of-home campaign earlier this year in Times…

Mazda hits the road in Oz on digital billboards

August 19, 2015

Australia's APN Outdoor has launched a multiplatform digital signage campaign with OMD Melbourne to bring the new Mazda MX-5 to market.

Empty space now ad space in the Indooroopilly Shopping Center

August 13, 2015

Digital signage advertising is filling a three-story-tall open space in the largest shopping mall in the western suburbs of Brisbane, Australia.

Governments going digital to reach the public

Civil authorities are increasingly turning to digital signage, digital billboards and the range of digital out-of-home to communicate vital information to the…

Controversy puts Tim Hortons' in-store digital signage network under the microscope

August 3, 2015

The Tim Hortons fast casual chain of coffee and doughnut shops is reviewing its in-store digital signage channel, according to The Canadian Press and CTV News.

Formetco calls up mobile app for digital billboards

July 29, 2015

Digital signage billboard provider Formetco has officially launched its new XD mobile application, a tool created to help LED billboard owners and many roles…

Captivate expands Canadian digital signage ad network

July 27, 2015

Location-based video media network Captivate announced today that it has added two major office buildings to its digital out-of-home media network in Canada…

Digital signage phone-charging kiosks hit the show at VidCon 2015

July 27, 2015

Brightbox Inc., a global platform provider of networked mobile device recharging and engagement solutions, announced it teamed with Panasonic to keep the…

Nielsen study highlights efficacy of digital billboards

July 23, 2015

Three out of four (75 percent) respondents recalled seeing a digital billboard in the past month, and 60 percent noticed one in the past week, according to…

APN Outdoor adds to digital billboard portfolio in Sydney CBD

July 20, 2015

Australian out-of-home advertising firm APN Outdoor has added two new digital billboards to its portfolio in Sydney's central business district, according to…

After launch of new ad platform, TouchTunes joins DPAA

July 13, 2015

The Digital Place Based Advertising Association today announced a new addition to its ranks, TouchTunes, which earlier this year announced the launch of a new…

Titan CEO joining DPAA board

July 7, 2015

The Digital Place Based Advertising Association has announced that Don Allman, president and CEO of Titan, has been voted onto the association's board of…

Regulatory trend: States adopting lighting standards for digital billboards

Keeping pace with new technology, a growing number of states are adopting lighting standards for digital billboards and outdoor digital signage that assure…

Mohegan Sun launches DOOH campaign in Boston

June 24, 2015

Connecticut casino Mohegan Sun has launched interactive digital signage games on bus shelters across Boston that allow participants to possibly win a variety…

'World's first' open-air, cross-track railway digital signage pops up in Queensland

June 24, 2015

Cross-track digital media system operator XTD Limited has unveiled what it says are "the world’s first" open-air, cross-track digital signage installations…

ID-protection and advertising kiosks expanding network with digital signage software

June 22, 2015

The BroadSign digital signage platform will power Identity Shred shredding kiosks featuring third-party advertising in 200 university locations.

JetBlue lands engagement with digital signage 'Wingman'

by Christopher Hall — w, t

Digital signage and real-life intersected as JetBlue had New Yorkers dancing in the street and scratching their heads at the truly lifelike interaction from a…

How hybrid signage can optimize marketing campaigns

Affordable, dynamic marketing and promotional campaigns are blending print and digital signage.

ClearVision DOOH network lands at Denver Int'l Airport

June 17, 2015

Clear Channel Airports and Denver International Airport today announced the launch of CCA's in-airport digital signage TV network, ClearVision, throughout the…

Bison, moose and bears, oh my: Hybrid campaign takes the big sky to the big city

by Christopher Hall — w, t

Media company Titan, Montana Tourism and the Chicago Transit Authority teamed in May to bring a taste of the big sky to the city of big shoulders with an…