Hyperlocal targeting firm partners with OOH advertiser for location-based digital display advertising

February 23, 2016

Dynamic marketing company Crimtan announced it has signed a multiyear partnership deal with out-of-home advertising company Primesight to provide its clients…

DOOH management platform integrates with static OOH management solution

February 18, 2016

BroadSign International LLC and Key Systems Out of Home Software Ltd. have announced the integration of their platforms following the announcement of…

National digital signage campaign launches to promote Child Rescue Alert initiative in the UK

February 17, 2016

A nationwide digital out-of-home campaign featuring TV personality Stephen Fry has launched this week across the U.K., aimed at promoting awareness of and…

Captivate adds baker's dozen to Canadian digital signage network

February 17, 2016

Captivate, the North American location-based video media network, announced today that 13 additional office buildings have agreed to join its network in Canada.

8 near-future trends set to change out-of-home advertising

The out-of-home industry is set to evolve more rapidly as mobile convergence, developments in digital platforms and data sources are changing perceptions of…

Delivering creativity at scale in a digital out-of-home world

The global digital out-of-home market is at a crossroads. The inventory is there, and its scale and ubiquity in cities around the world make it a valuable and…

UK's Primesight switching DOOH assets to BroadSign

February 4, 2016

Primesight is converting its portfolio of digital displays to the BroadSign International LLC software platform as part of its ongoing drive to offer clients a…

Using digital to its potential wins customers over and over again

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

One-size-fits-all messaging simply doesn't work anymore. How can digital billboards and digital signage increase consumer loyalty as well as advertisers…

JCDecaux launching London-based 'JCDecaux Dynamic' to advance digital out-of-home efforts

January 29, 2016

Worldwide outdoor advertising firm JCDecaux SA recently announced it is launching a London-based digital signage creative hub, 'JCDecaux Dynamic,' with the…

Canadian OOH firm goes Scala

January 28, 2016

Out-of-home advertising firm Cieslok Media has switched to the Scala digital signage platform to manage its large-format digital billboards across Canada…

Peoplecount tests real-time Wi-Fi location analytics for digital signage metrics

January 27, 2016

Audience metrics firm Peoplecount has announced a new turnkey solution for measuring real-time location analytics such as foot traffic, dwell time, return…

Digital signage taking Twitter and the Australian Open to the streets

January 25, 2016

Outdoor media provider APN Outdoor has announced a strategic partnership with Twitter Australia that will see live tweets from the Australian Open tennis…

BroadSign expands reach in APAC DOOH network

January 7, 2016

BroadSign International LLC's digital signage platform has been chosen to power the advertising network of QMS Media Ltd., an outdoor media company in the Asia…

Digital signage and phone-charging kiosk showcasing audience analytics at CES 2016

January 6, 2016

Brightbox Inc., the B2B kiosk and digital signage technology company and provider of cellphone-recharging solutions, announced it will be premiering the newest…

Chinese DOOH network deploying Wi-Fi hotspots

December 31, 2015

VisionChina Media Inc., the Chinese digital out-of-home advertising network on mass transportation systems and provider of urban mass transit Wi-Fi, has…

Cadbury sweetens holidays with digital signage Advent calendar

December 29, 2015

This December candymaker Cadbury launched a real-life digital signage advent calendar as part of its Christmas campaign in the U.K.

Brazil's Eletromidia expanding DOOH reach

December 28, 2015

Brazilian DOOH advertiser Eletromidia S.A. has completed strategic investments in Brazilian firms DMS Publicidade Mídia Interativa Ltda. and Telefónica On The…

Incentient launches digital signage network for MGM Resorts Int'l

December 22, 2015

MGM Resorts' expansive network of nearly 50,000 screens across all 12 of its Las Vegas hotel and casino properties, covering 73 percent of the entire Las Vegas…

LED digital signage firm partners with iSIGN for 'intelligent sign'

December 21, 2015

Interactive mobile proximity advertising solutions provider iSIGN Media Solutions Inc. recently announced a reseller partnership agreement with LED Solutions…

Clear Channel Airports upping digital signage presence in Jamaica's busiest airport

December 18, 2015

Clear Channel Airports, a brand division of Clear Channel Outdoor and a subsidiary of iHeartMedia Inc., today announced a five-year partnership extension with…