Italian transit network shifts to cloud-based digital signage platform

January 9, 2014

Grandi Stazioni S.p.A., owner of the Grandi Stazioni Media digital signage network, has converted to BroadSign International LLC's cloud-based digital signage…

Korean Air lands on Madison Ave. with digital signage video wall

December 30, 2013

To entice demanding business travelers with a new luxury flying experience, Korean Air has touched down on Madison Avenue with an immersive, interactive video…

Digital signage health kiosk tops 40M engagements

December 27, 2013

Health care technology company SoloHealth recently announced that its SoloHealth Station consumer health-and-wellness kiosk has surpassed the 40-million mark…

Super Bowl could spike DOOH

December 26, 2013

This year it's not just the ads on TV that are going to be big news around the Super Bowl. With this year's NFL championship being played just outside of the…

Burberry tries on digital signage in the UK, joins the Piccadilly Circus

December 26, 2013

Burberry has opened a new retail concept in London's Covent Garden that tries on digital signage for size, according to Marketing magazine. The brand also was…

Heineken puts karaoke Christmas carolers on DOOH

Hidden cameras and digital signage screens combine for a Christmas caroling prank for the holidays.

Clear Channel launches DOOH selfie promo for NYE in NYC

December 23, 2013

Clear Channel Outdoor announced it has expanded its array of full-motion digital billboards in New York City with three new screens at the…

Outdoor media companies bringing mobile to DOOH

December 18, 2013

Mobile-marketing solutions provider Blue Bite recently announced new rollouts with three outdoor media companies — Vector Media, Cinema Scene Marketing and…

What does and doesn't work in DOOH

A longstanding observer and participant in the digital signage industry takes it back to the basics.

Roman airports landing on DOOH

December 6, 2013

Aeroporti di Roma has entered into a partnership with Clear Channel Outdoor to exclusively operate airport advertising space in Rome's two airports, Rome…

Domino's #lookdown delivers digital signage spoof of BA's #lookup

by Christopher Hall

Digital billboard ads respond to jets flying overhead, and delivery drivers below.

Montreal gets on the bus with digital signage

Gesture-interactive digital signage brings new level of engagement to advertisers on Montreal bus shelters.

F1 revs up digital signage at US Grand Prix

Formula One fan festival in Austin, Texas, engaged fans with digital signage, and also raised awareness for typhoon relief.

British Airways digital billboards interact with jets flying overhead

November 20, 2013

British Airways has a new digital billboard campaign that "interacts" with jets flying overhead, according to MarketingWeek.

US-based DOOH health network spreads the message in Europe

November 20, 2013

Last week in Hamburg, Germany, Health Media Network COO Larry Newman was the featured keynote speaker at the BroadSign Executive Forum: Healthcare, a…

NYC transit all aboard with digital signage

A new interactive experience in the New York subway system highlights the city's continued embrace of digital signage.

Canadian outdoor firm takes on climate change on digital signage

November 15, 2013

Canadian out-of-home company Pattison Outdoor Advertising is turning its digtial signage and digital out-of-home screens over to the issue of climate change.

Print signage fail: Why digital is better

by Laura Miller — Director of Marketing, Kioware

Mega beverage brand. Extremely poor font choice.

Give your advertising the touch of success

by David Little — Director of Marketing, Keywest Technology

While digital technologies threaten the effectiveness of television advertising, interactive digital signage can amplify the impact of your marketing message.

Media Week 2013 reflects appeal of digital signage, Pt. II

Digital signage and digital place-based media expert looks back at this year's Media Week in New York City.