Outfront Media brings digital signage to Boston transit

December 28, 2016

Outfront Media has announced plans to roll out its digital signage solution ON Smart Media Liveboards in Boston's metro system through its partnership with the…

Clear Channel releases DOOH purchasing solution

December 27, 2016

Clear Channel Outdoors Americas, a subsidiary of iHeartMedia Inc., has teamed up with Rubicon Project to launch an OOH buying solution. Businesses can purchase…

Digital signage captures Death Star plans with Rogue One campaign

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

In Rogue One, a motley crew attempts to capture the plans of the greatest weapon in the galaxy: the Death Star. A variety of companies from Gillette to…

As digital and traditional advertising worlds converge, OOH measurability is a must

Digital and traditional OOH industries are colliding now more than ever. While digital has measurable ROI, OOH falls behind in terms of analytical information.

Digital signage 5 for 5: November edition

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Thanksgiving may be a time for family meals, but this month our readers had their favorite restaurants in mind, as stories about digital menu boards and…

Ocean Outdoor to upgrade Coca Cola London ad center with 4K LED

December 13, 2016

Ocean Outdoor, an OOH media company, plans to upgrade Piccadilly Lights, an advertising location built in London in the early 1900s, with a 4K LED screen.

Convergent launches ad network for DOOH

December 9, 2016

Convergent, a Ballantyne Strong company, has launched its FusionDX(SM) Ad Network for Pervasive TV, a DOOH network company. Pervasive plans to use the network…

Turkish malls select BroadSign to power DOOH displays

December 1, 2016

The Core Out of Home Network, formerly known as Clear Channel Turkey, has selected BroadSign International Llc. to power its network. BroadSign will begin by…

AdQuick launches OOH advertising marketplace

November 17, 2016

AdQuick has launched its marketplace for selling outdoor and out-of-home advertising. Businesses can use AdQuick to craft their self-service OOH campaigns…

Dutch airports and gas stations integrate DOOH software

November 15, 2016

MMD Media has selected BroadSign International Llc., to provide its digital-out-of-home software for displays at Dutch airports and gas stations. BroadSign has…

Top 5 digital signage stories: October edition

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Halloween is over, and many countries have turned their clocks back one hour for Daylight Savings Time. Readers of Digital Signage Today have been prepping for…

Rouge Media rebrands media networks for men and women

November 8, 2016

Rouge Media, an OOH media company, has officially renamed its media and marketing platform, Beauty Network to Women's Network. The company has also officially…

Survey: Conventional OOH ads bore customers

October 28, 2016

StickerRide, an advertising platform, recently conducted a survey with 400 consumers in the U.S. to gauge their feelings towards outdoor advertising. The…

NanoLumens deploys advertising tower in New Zealand

October 27, 2016

NanoLumens, a digital signage company, recently collaborated with Digital Place Solutions and QMS Media to deploy digital displays called the "Britomart…

Weatherproofing your digital signage

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

A rainy day can ruin a picnic or a DOOH campaign. The weather can easily overwhelm an unprepared deployment. You need to keep a few elements in mind to keep…

BroadSign selects VP of programmatic sales operations

October 25, 2016

BroadSign International Llc. has hired Vince Banks as its ice president of programmatic sales operations to l assist with the process of automating media…

Allure inks contract with Brenden Theatres

October 21, 2016

Allure, a subsidiary of Christie Digital Systems USA, has signed a contract with Brenden Theatres, based in the Western U.S., to deploy its Christie…

Allure inks contract with MJR Digital Cinemas

October 18, 2016

Allure, a digital signage company owned by Christie Digital Systems USA, has teamed up with MJR Digital Cinemas to deploy its DOOH solution, the Christie…

Lay's brings soccer to life with DOOH augmented reality

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Lay's is bringing soccer to life in Madrid with an augmented reality display that lets customers take soccer themed selfies for a "Cheer of Champions" campaign.

Digital Signage Today top 5: September edition

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

October is upon us, and advertisers are gearing up for Halloween campaigns — hopefully using a solid content strategy and a strong platform. Digital Signage…