Adomni and AdMobilize partner to integrate audience data into DOOH
Adomni and AdMobilize recently partnered to integrate real-time audience data tools into Adomni's DOOH marketplace. Digital billboard owners can list their audience demographics and view time and impressions data on the Adomni marketplace, according to a press release.
Advertisers can search on the marketplace based on AdMobilize data to find the best fit for their campaigns. Digital billboard owners can also capture a variety of data such as vehicle analytics, according to the release.
"Integrating real-time audience data into the media buying process creates an incredible product offering a yield optimization opportunity for any DOOH media owner looking to increase their revenue generation," Michael Neel, CMO, AdMobilize, said in the release.