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DOOH Advertising News & Media

Digital billboards on buses roll through New York

December 27, 2010

The sidewalk-facing sides of two buses in Albany and Schenectady have been equipped with digital signs, according to a report from the Times Union. A joint…

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Intel brings interactive signage experience to Penn Station

December 27, 2010

Intel is marketing its "smart TV" initiative with an interactive experience in Penn Station, according to a report from MediaBuyerPlanner.Screens within the…

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Austin airport getting digital-signage makeover from Clear Channel Airports

December 22, 2010

Clear Channel Airports has a contract with the city of Austin, Texas, to create and manage a high-tech corporate and community digital-signage program at…

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Canadian pharmacy network prescribes ScreenScape

December 22, 2010

Canadian retail pharmacy network PharmaChoice recently announced it has selected ScreenScape as the platform provider for a new community-based digital signage…

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Ontario shopping center adds 70-inch digital directories from Vertigo

December 21, 2010

Toronto, Ontario, Canada – The Scarborough (Ontario) Town Centre recently completed a two-year, $62 million renovation that also included digital mall…

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It's a very Twitter Christmas in Piccadilly Circus

by Christopher Hall

A Twitter-based promotion for Coca-Cola Great Britain offers lessons for DOOH/social media integration.

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Digital signage network inks iSIGN to integrate mobile

December 19, 2010

Toronto, Candada-based iSIGN Media Solutions Inc. today announced that Pinpoint Media Group Inc., a Toronto based digital signage advertising network provider…

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Ohio-based network operator offering glasses-free 3-D content

December 19, 2010

Richfield, Ohio-based digital signage network operator Vivid Digital Concepts announced today an addition to its digital marketing solutions for businesses…

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Digital signage goes to the bathroom

by Christopher Hall

With a successful trial nearly finished, mirror-based digital signage could be headed to a restroom near you.

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I-Display rolling out battery-operated digital shelf display

December 15, 2010

London-based i-Display has announced that it is producing the iShelf, a battery-operated, digital signage shelf display that company representatives said can…

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Developments in Audience Measurement for Digital Signage

Video technology is being used to measure network audiences with pinpoint accuracy.

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Toronto media firm joins ScreenScape network

December 14, 2010

KB Media of Toronto, the exclusive distributor of Mirror Image products in Canada, recently announced that it has chosen ScreenScape, the community-based…

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Mood Media puts digital signage stamp on Irish postal service

December 12, 2010

London, Dublin — In-store media specialists Mood Media Corp. announced today that it has won a nationwide contract to provide An Post, Ireland's national…

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Daktronics to upgrade Texas Rangers Ballpark

December 8, 2010

Brookings, S.D.-based Daktronics Inc. recently announced that the company has been chosen to provide a high-definition upgrade for the Texas Rangers Ballpark…

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Pussycat Doll to appear live on Ocean Outdoor digital billboard

November 28, 2010

Pussycat Doll Nicole Scherzinger was set today to interact with the public via a live stream on Ocean Outdoor's full-motion digital billboard at Westfield…

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TomTom targets London traffic with DOOH traffic alerts, ads

November 28, 2010

Out-of-home media agency Kinetic has announced that location and navigation solutions provider TomTom is using digital out-of-home (DOOH) to broadcast HD…

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Explosive Media picks ScreenScape for food & beverage signage network

November 21, 2010

Explosive Media announced recently that it has selected ScreenScape to power a new digital signage network catering to food and beverage operators based on the…

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Overview: DPAA's Digital Media Summit

The head of rVue gives an overview of October's DPAA Digital Media Summit.

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Screenscape partners with Wakefield Canada for DOOH Castrol marketing

November 16, 2010

Wakefield Canada and ScreenScape Networks Inc. jointly announced recently that they have formed a strategic partnership to address what they call the growing…

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Glasgow subway deployment a 'unique' track for digital/traditional out-of-home ads

by Christopher Hall — w, t

The novel approach to the digital signage deployment in a Scottish subway system could provide a new model for integrating digital out-of-home (DOOH) and…

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