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DOOH Advertising News & Media

ADCENTRICITY: DOOH headed for a collision

by Christopher Hall — w, t

Firm says collision oncoming between DOOH, location-based services, shopper marketing, mobile marketing & social media.

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Sanyo moving out of Piccadilly Circus

February 16, 2011

According to aka.tv, it's been announced that Sanyo will not renew its signage contract at its famous Piccadilly Circus site in London, which opens up the…

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Digital signage powering touch screen kiosks for retirement community

February 16, 2011

A Noventri digital signage solution is providing a retirement community's residents, staff and visitors with an interactive means of communication, education…

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Digital signage and kiosk success goes hand-in-hand for NV3

by Christopher Hall — w, t

NV3, which does both digital signage and kiosks, has seen a 300 percent jump in revenues since 2008.

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Outcast merges with PumpTop TV & Health Club Media Network

February 13, 2011

Pumping gas and pumping iron may sound like strange bedfellows, but in the digital out-of-home sector consolidating the two makes good business sense.

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BroadSign latest to partner with iSIGN for proximity/digital signage integration

February 9, 2011

Location-based interactive proximity advertising solutions developer iSIGN Media Solutions Inc. announced today a new partnership with BroadSign International…

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Vivid digital signage network expands into Atlanta metro

February 9, 2011

Ohio-based digital signage franchisor Vivid Digital Concepts announced today the opening of a new digital signage advertising network in the Atlanta…

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Captivate CEO, DPAA chair talks 2010 and the future of DOOH

by Christopher Hall — w, t

Captivate chief looks back at 2010, ahead to 2011, and offers insights for success across the DOOH space.

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VW launches powder reports on WSJ Office Network

February 8, 2011

Volkswagen of America in January launched real-time ski reports on the Wall Street Journal Office Network, the network announced today.

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AOpen, iSign partner to integrate location-based interactive marketing and digital signage

February 6, 2011

Location-based interactive proximity advertising solutions developer iSIGN Media and digital signage firm AOpen America Inc. have announced they are partnering…

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MLB team using digital signage for hyperlocal branding

February 3, 2011

Major League Baseball's Arizona Diamondbacks have partnered with custom digital signage and hyperlocal advertising firm Unified Brand to promote the team's…

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Tune in, turn on: Best Buy's new in-store digital signage ad network

Industry vets Paul Flanigan and Ken Goldberg co-wrote this commentary on a potential game changer for retail DOOH.

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ONELAN digital signage powering outdoor LED signs in Switzerland

January 19, 2011

ONELAN recently announced that Switzerland's Spot Werbe AG has opted for ONELAN's Linux-based digital signage to power its digital-signage LED screens used for…

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OVAB Europe expands into MENA

January 17, 2011

OVAB, the group established to raise awareness and develop standards for the emerging digital out-of-home (DOOH) advertising industry in Europe, is expanding…

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NRF: Cisco study shows shoppers want tech-savvy experiences

January 11, 2011

Most retailers assume consumers want to implement technology into their shopping experiences, but executives from Cisco Internet Business Solutions Group…

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Health Station Network inks ad deal with ABC Regional Sports and Entertainment Sales

January 11, 2011

Lifeclinic International, a global supplier of commercial automated blood pressure monitors and health stations, announced that it has appointed ABC Regional…

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NRF: NEC talking up Vukunet at the BIG Show

January 10, 2011

NEC's software system allows retailers to more easily launch and monitor ad campaigns across multiple digital-signage platforms.

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CES 2011: Aimed at consumers, digital signage & kiosks sneak in

While the show's focus is on consumer electronics, digital signage and kiosk tech will also be on display.

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REACH reaching DOOH into college bookstores

January 5, 2011

REACH Sports Marketing Group recently announced that it has partnered with The Digital College Network to sell ads to local businesses and service…

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Study: Shoppers in larger malls respond better to digital signage

January 5, 2011

London — Shoppers respond better to digital advertising in larger malls because they are consistently happier and more engaged, according to the second wave of…

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