DOOH, media firms join DPAA ranks

November 15, 2010

The Digital Place-based Advertising Association (DPAA) announced today that Health Media Network, Creative Media Technologies and IpsosOTX MediaCT have joined…

Digital signage gives a shot of glamour to Glamour Shots

by James Bickers — Editor, Networld Alliance

The infamous photo studio is retouching its brand with some digital signage airbrushing.

Screen UK, Harris to host breakfast briefing on stadium digital signage

November 2, 2010

The Screen UK has announced that it is holding another in its series of breakfast briefing events on Nov. 18, from 9 a.m. - noon, at Harris' brand new…

New KFC Yum! Center serves up tasty digital signage

by Christopher Hall — w, t

The IT director for the new arena gives us a look at the process of installing a state-of-the art digital signage system.

Microsoft powering VUKUNET ad platform

October 21, 2010

NEC Display Solutions of America Inc. recently announced that it is using Microsoft Corp.'s enterprise-ready software platform to support its VUKUNET digital…

Delta Airlines Achieves New Heights with Digital Signage

Digitas and SeeSaw Networks created a highly relevant, place-based digital signage campaign to increase brand awareness among international business travelers.

JCDecaux lands in nearly 30 Saudi airports

October 19, 2010

Paris — according to ScreenMediadaily.com, JCDecaux SA has announced that its subsidiary JCDecaux ATA recently won the exclusive advertising concession for 2…

'May you live in interesting times': An interview with new DPAA president Sue Danaher

by Christopher Hall — w, t

The DPAA recently named Sue Danaher its new president, and DST catches up with her for an interview.

New DOOH hits the road in Shanghai

October 12, 2010

DT Research Inc., a developer of information appliances for vertical markets, today announced the deployment of its WebDT Signage System for an outdoor digital…

Watchfire spreading digital billboards

October 11, 2010

Digital billboard manufacturer Watchfire Digital Outdoor announced that it is continuing its expansion into the northeastern United States with the sale and…

Digital place-based ad revenue sees 25% spike, DPAA says

by Christopher Hall — w, t

The DPAA announced recently that growth in the sector is accelerating, with a significant ad revenue spike in 2010's first half.

Scala goes into Russian government, American c-stores

October 6, 2010

According to AV Interactive, the Council of the Federation in Moscow has deployed a digital signage network powered by Scala to modernize its internal…

Kinetic, Grand Visual put DOOH pedal to the metal with Accelerator

October 6, 2010

Lifestyle and environments network Kinetic Worldwide and digital production specialists Grand Visual have joined forces to launch Accelerator — a dedicated…

STRATACACHE showing at Shopper Marketing Expo

October 5, 2010

STRATACACHE announced today that it is showcasing its digital media technologies — including its integration of QR codes with digital signage — today and…

Adissy using BroadSign and AOpen in Russian pharma network

October 5, 2010

Russian digital signage integrator and distributor Adissy recently announced that it had selected BroadSign International as the provider of software for…

Taxicab digital signage going mobile

by Christopher Hall — w, t

When people talk about the covergence of mobile and digital out-of-home advertising, they don't generally mean mobile digital out-of-home signs — but in-cab…

DOOH goes hyper-local

by Christopher Hall — w, t

The breakdown of ad spending on DOOH networks reflects the trend of media trying to capture the local audience and market.

Contest aims to change 'digital mindset' in Pakistan

September 26, 2010

According to Pakistan's The Express Tribune, a Pakistani digital media firm has launched a competition aimed at changing the perception of digital media and…

Digital signage getting IQ upgrade with QR codes

by Christopher Hall — w, t

STRATACACHE recently announced that it has integrated the increasingly-popular QR code information access tags into its digital signage offering. 

Webinar: Integrating Digital Signage and Mobile

Digital signage represents an engaging way for businesses to connect with their customers in ways that traditional media cannot, but it does have one…