OOH Pitch goes to bat with rVue

August 30, 2010

Out-of-home media planning and buying group OOH Pitch Inc. today announced that it has selected the rVue demand-side platform (DSP) as the agency's planning…

SeeSaw Networks introduces solution targeting moms and families

August 30, 2010

Digital place-based media company SeeSaw Networks today introduced an end-to-end solution that it says provides marketers the most effective way to reach and…

DOOH leader trying mobile app

August 29, 2010

Clear Channel Airports, specialists in place-based advertising targeting air travelers, recently announced a partnership with Geodelic, which incorporates…

Intel India launches in-taxi digital signage with Meru Cabs

August 26, 2010

According to India's The Economic Times, Intel India recently launched new digital signage devices in Meru Cabs taxis embedded with Intel chips.   Meru Cabs…

DOOH kids on the healthcare block

by Christopher Hall — w, t

Two young entrepreneurs from La Crosse, Wis., are working hard to make a splash in the healthcare digital-out-of-home network world.

Reach Media Group expands pharm footprint with Cardinal Health deal

August 23, 2010

Digital place-based media and entertainment company Reach Media Group (RMG) today announced that it is extending the scale of its recently acquired Pharmacy TV…

Saturn updates interactive cinema digital signage

August 22, 2010

British end-to-end digital signage specialist Saturn says it has further developed its Connectvision technology to take audiences on an interactive…

DOOH tops 10% of U.K. outdoor ad spend for first time

August 19, 2010

The Outdoor Advertising Association (OAA) says digital out-of-home accounted for 12.8 percent of outdoor advertising spend in the second quarter, Screens.tv…

Interactive digital signage at Target helps shop for videogames

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Target Corp. is expanding its Channel Red in-store screen media network by rolling out large interactive touchscreens in its electronics departments.

Boutique Film using Navori software on 'largest profitable digital signage booking platform in Switzerland'

August 18, 2010

Geneva-based Boutique Film reports that it has created the largest profitable digital signage booking platform in Switzerland using Navori digital signage…

Daily analytics now part of rVue's Demand-Side Platform

August 16, 2010

From rVue Inc. comes an announcement today that it has released rVue 2.3, the next generation of the company's Demand-Side Platform (DSP) for digital…

ADCENTRICITY report sheds light on who's buying DOOH

Last week brought the release of the latest quarterly DOOH Market Review from ADCENTRICITY, and today we take a closer look at what the numbers mean.

GoGo Cast gets digital merch deal for nearly 230 Southeast c-stores

August 15, 2010

GoGo Cast Inc. today announced an in-store collaboration with Tri Star Energy LLC of Nashville, Tenn., to roll out digital signage in more than 200 c-store…

Zoom Media inks DOOH deal with LA Fitness

August 10, 2010

According to Media Daily News, Zoom Media & Marketing recently announced that it has inked a long-term media and advertising deal with LA Fitness and its…

ADCENTRICITY releases Q2 2010 DOOH report

August 10, 2010

Digital out-of-home aggregation and strategy firm ADCENTRICITY today announced its second quarter report on digital-out-of-home (DOOH) for 2010, a compilation…

Digital out-of-home: Sea monsters or a new world?

by Stuart Armstrong — President, Enqii

There's been talk about the possible early demise of digital signage, but digital signage users equipped with a new set of media tools and business models are…

The DOOH industry needs more TracyLockes

One of the challenges of the digital out-of-home/digital place-based media industry has been recruiting advertising and branding agencies to recognize DOOH as…

Scala names new VP of American ops

August 3, 2010

Scala, a global provider of digital signage and advertising management solutions, announced recently that it has appointed media industry veteran Tom Nix as…

Cinema Scene expands Digital Media Network

August 3, 2010

Cinema Scene Marketing, a provider of in-lobby media and promotions, announced recently that its Digital Media Network has grown to 170 locations and an…

China's Focus Media sells stake in Internet ad company to focus on DOOH

August 2, 2010

According to Screens.tv, China's Focus Media selling its Internet advertising subsidiary to refocus on its digital out-of-home advertising network.   The…