London Gateway digital sign going up for bid

March 24, 2011

U.K.-based Independent online trading platform MediaEquals is running its first premium media auction, selling exclusive year-long rights to advertise on…

SeeSaw lists its own next big thing: Video-everywhere metrics

by Christopher Hall — w, t

SeeSaw says it has developed new metrics that measure DOOH video the same way video is measured on other media.

Interactive OOH firm inks deal with mall magnates

March 21, 2011

Out-of-home (OOH) interactive media company enVu today announced its exclusive partnership with one of the nation's largest owners and operators of regional…

Proof-of-Play Provides the Basis of Accountability for Digital Out-of-Home Advertising

Accountability standards help advertisers understand how to buy digital signage ad space and determine the success of a campaign.

DOOH4Relief: digital out-of-home community helping Japan relief

by Christopher Hall — w, t

The digital out-of-home world is joining the global relief effort to help Japan in the wake of the recent devastation.

Study: Patients exhibit high retention from hospital digital signage

by Christopher Hall — w, t

A new study yields surprising results about the efficacy of in-hospital digital signage programming.

JCDecaux mulling bid for CBS Outdoor

March 9, 2011

According to The Wall Street Journal, JCDecaux SA, the world's largest seller of outdoor advertising, said Wednesday that it's mulling a bid for U.S.

Bus stop wizard: video games and interactive digital signage

by Christopher Hall — w, t

Obscura Digital and Clear Channel Outdoor just wrapped the successful trial of new interactive outdoor digital signage.

DPAA adds Akoo, rVue & Wellness Network

March 1, 2011

The Digital Place-based Advertising Association recently announced that rVue Inc., Akoo and The Wellness Network, formerly Interactivation Health Networks…

Mvix digital signage takes a ride on 'Durango T'

March 1, 2011

In an effort spearheaded by the City of Durango, Colo., and preferred Mvix partner Professional Computer Solutions (PCS), the Durango Transit or "Durango T" is…

Noventri driving new bar and restaurant DOOH network

February 28, 2011

Noventri announced on its website today that V-Spots Digital Marketing Network, a digital signage network launched in sports bars and restaurants, is using the…

DSE: See-through display showing the way for retail digital signage?

by Christopher Hall — w, t

STRATACACHE's Chris Riegel called the PrimaSee display an example of where retail digital signage is headed.

DSE: Pay-per-view for DOOH?

by Christopher Hall — w, t

Montreal-based Ayuda Media Systems demos a potential game changer for DOOH advertising at DSE 2011.

DSE: Standards and solutions in digital signage

by Christopher Hall — w, t

Organizations in digital signage are working toward standards for networks, and companies are moving to problem solving for customers.

GoGo Cast digital signage on the go for Xtra Mart

February 22, 2011

Digital out-of-home network company GoGo Cast Inc. today announced an in-store partnership with Xtra Mart for the use of GoGo Cast's high-definition Go-Screens…

Farmland Dairies gets slim at the gym with digital signage

February 21, 2011

Health Club Media Network announced today that Farmland Dairies is trying to reach health-conscious consumers in the tri-state area around New York on HCMN's…

Digital Display & Communications become Cineplex, inks new deals

February 21, 2011

Cineplex Entertainment recently announced that Digital Display & Communications Inc., an implementer of digital signage networks and associated products…

ADCENTRICITY: DOOH headed for a collision

by Christopher Hall — w, t

Firm says collision oncoming between DOOH, location-based services, shopper marketing, mobile marketing & social media.

Sanyo moving out of Piccadilly Circus

February 16, 2011

According to aka.tv, it's been announced that Sanyo will not renew its signage contract at its famous Piccadilly Circus site in London, which opens up the…

Digital signage powering touch screen kiosks for retirement community

February 16, 2011

A Noventri digital signage solution is providing a retirement community's residents, staff and visitors with an interactive means of communication, education…