DOOH Advertising News & Media
DOOH gets its hair did in UK salons
July 26, 2011
U.K.-based salon specialist agency Showreel TV announced today that it has bought digital signage company Simply Media for an undisclosed sum.
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Commentary: DSA ROI calculator a useful DOOH planning tool
A leading consultant offers his take on the Digital Screenmedia Association's new ROI calculator.
read nowDigital signage going up on Big Blue Buses
July 25, 2011
According to The Argonaut newspaper in Southern California, digital signage could be coming to the sides of Santa Monica public transit buses.
read nowFBI using digital signage to target health care fraud
July 25, 2011
According to Bloomberg Businessweek, digital signage and digital billboards are about to help the FBI go after health care fraud.
read nowDigital signage 'Brand Forest' takes Canadian signage award
July 24, 2011
The "Brand Forest" cluster of digital signage displays developed and produced by ADFLOW Networks for Telus Mobility's Toronto flagship store has won the top…
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3-D DOOH projection ad lights up San Diego Comic-Con (Video)
OOH media company uses 3-D projection on the side of San Diego's PETCO Park to launch new video game.
read nowDomino's: Tell us how you really feel (video)
July 24, 2011
Domino's Pizza isn't afraid of a little criticism. In fact, the 500,000 people who pass daily through Times Square in New York will see customer complaints…
read nowDOOH one of few Gannett divisions not failing
July 20, 2011
According to Media Daily News, the Gannett Co. news chain saw both revenues and profits drop in Q2 2011, with its broadcasting business (including Captivate…
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What to expect from your digital POP deployment
A digital signage R & D director outlines similarities and differences between digital and traditional POP displays.
read nowInteractive digital signage kiosk promos carmaker Skoda and its museum efforts
July 18, 2011
Slovenia-based outdoor public LCD systems specialists Infinitus d.o.o. recently announced a dual print/digital signage deployment for Skoda Auto in Prague…
read nowWeather-responsive DOOH campaign selling water guns, checkers in the UK
July 17, 2011
U.K. multichannel retailer Argos is incorporating digital out-of-home advertising into a new £4 million "order online today, enjoy today" ad campaign – with…
read now3-D DOOH network to launch new 3-D smartphone in UK
July 14, 2011
Inition, a 3-D production and technology specialist firm, announced today that it is rolling out what it says is "Europe's largest bespoke in-store…
read nowWatchfire building new digital billboard for Killeen, Texas
July 13, 2011
Burkett Media, a rapidly growing independent billboard company in Austin, Texas, recently picked Watchfire Digital Outdoor to manufacture its third digital…
read nowNV3 launches 3rd-gen digital signage and charging kiosks
July 12, 2011
Today from its headquarters in Baltimore's Emerging Technology Center, NV3 Technologies announced the availability and deployment of its third-generation NTC…
read nowSeeSaw inks digital signage deal with AOL's Patch hyperlocal news sites
July 11, 2011
Digital place-based media company SeeSaw Networks today announced that it has partnered with AOL's Patch to distribute hyperlocal content on SeeSaw's digital…
read nowDigital signage 'catalyst' for bank-wide renovations at Huntington
July 10, 2011
American Banker recently took a look at how Ohio's Huntington bank is undertaking "a locally-focused branch renovation that will use lots of video and digital…
read nowCanadian DOOH health network crosses 1K venue, 1M viewer marks
July 4, 2011
DOOH health network Canadian Health Media Network announced today that it has surpassed 1,000 venues and 1 million weekly viewers
read nowLocaModa drops new social media app for DOOH
June 28, 2011
Cambridge, Mass.-based LocaModa today launched its Community Board 1.0, which it says is a new place-based social media application that runs on any digital…
read nowDOOH Mindsets from rVue resonate with Resonate
June 27, 2011
"If it doesn't resonate, it doesn't sell" is the driving message behind Resonate Marketing's recent decision to leverage rVue's digital out-of-home…
read nowDigital signage, down on the farm
June 23, 2011
Grays Farm in Wokingham, Berkshire, in the south U.K. is using digital signage to promote itself and its produce.
read nowFeatured Vendor
IBASE supplies a comprehensive range of digital signage media player products designed for single and multiple large displays that are ideal for a variety of applications and venues such as restaurants, retail stores, banks, airports and shopping malls to convey dynamic information and targeted promotions.
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