DOOH Advertising News & Media
Digital signage opens up Times Square to 'the little guy'
October 10, 2011
According to today's Wall Street Journal, "Times Square, the nation's mecca of slick advertising for corporate behemoths, is increasingly a showcase for the…
read nowCanadian out-of-home firm announces DOOH growth spurt
October 10, 2011
Toronto-based Newad Indoor today announced a major growth in its digital out-of-home offering due to the addition of 700 LCD screens in 140 bars and…
read nowLeapfrog Interactive jumps into Cincinnati with public health DOOH campaign
October 9, 2011
Digital advertising agency LeapFrog Interactive last week unveiled its first digital out-of-home (DOOH) interactive marketing piece, created for the Hamilton…
read nowCanadian out-of-home firm integrating NFC for mobile interaction
October 5, 2011
Canadian indoor advertising firm Newad has announced that it will begin integrating NFC (near field communication) technology into its digital out-of-home and…
read nowColleges using NV3 phone-charging kiosks
October 3, 2011
Auburn University, the University of Alaska, the University of Miami and Towson University have each deployed NV3 Technologies cellphone- and tablet-charging…
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Watch DOOH on TV (Video)
by Christopher Hall — writer, self
Domino's and Verizon are using digital signage in their latest ad campaigns.
read nowDOOH firm rVue inks deal with OOH firm Billups Worldwide
September 29, 2011
Digital out-of-home platform firm rVue Inc. recently announced a strategic partnership with Billups Worldwide, an independent out-of-home media communications…
read nowDPAA says ad growth soaring
September 27, 2011
The Digital Place-based Advertising Association (DPAA) announced today that growth rates for the industry sector remained strong during the first half of 2011…
read nowISIGN on target with purchase of Pinpoint Media
September 27, 2011
Location-based interactive proximity advertising solutions firm iSIGN Media Solutions Inc. today announced that it has signed a purchase-and-sale agreement for…
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Digital signage ROI coming up roses
by Christopher Hall — writer, self
The home of the NBA's Portland Trailblazers provides a good example of both hard and soft ROIs.
read nowEyeris TV DOOH network wins Florida Business Expo award
September 26, 2011
Eyeris TV franchise recently announced that it had been named the 2011 recipient of the Innovation And Technology Award presented by the Florida Business Expo…
read nowDPAA announces Shirky as keynote speaker for 4th annual Digital Media Summit
September 25, 2011
The Digital Place-based Advertising Association (DPAA) recently announced that Clay Shirky, a prominent thought leader on the social and economic impact of…
read nowParking & transit DOOH network signs agency deal
September 25, 2011
Park Cast Network, a digital out-of-home advertising network with displays in parking garages and transit centers across top DMAs in the United States…
read nowPlanar partners with iQmetrix for mobile reseller digital signage
September 21, 2011
Specialty display technology firm Planar Systems Inc. and iQmetrix, a provider of retail management software for the North American wireless industry, recently…
read nowFrench lottery rolling out 4,000 digital signage screens
September 20, 2011
U.K.-based digital out-of-home network owner Amscreen has announced a deal with La Francaise des Jeux, France's national lottery operator, to deploy 4,00…
read nowStrandVision intros new preset player for digital signage on the move
September 20, 2011
StrandVision Digital Signage has announced that it has partnered with a hardware provider to distribute preconfigured mobile digital signage players aimed at…
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GSTV expects $50 million deal to triple its DOOH footprint
by Christopher Hall — writer, self
GSTV programming will be featured on screens integrated into the new fuel dispensers from Wayne.
read nowNetherlands 3-D DOOH firm makes Deloitte Fast50
September 19, 2011
Netherlands-based 3-D media company Zero Creative announced that it has been listed as one of the 50 fastest growing technology companies of the Netherlands.
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Staying true to your brand
by Matt Schmitt — President & Chief Experience Officer, Reflect Systems
When you create and nurture a brand, our customers are our audience. We tell them a story designed to communicate your value proposition in a way that will…
read nowOOH agency PosterScope India to expand focus on DOOH
September 18, 2011
According to Best Media Info, Aegis Media Group OOH agency Posterscope recently celebrated three years in India and announced that it would be expanding its…
read nowFeatured Vendor
IBASE supplies a comprehensive range of digital signage media player products designed for single and multiple large displays that are ideal for a variety of applications and venues such as restaurants, retail stores, banks, airports and shopping malls to convey dynamic information and targeted promotions.
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