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DOOH Advertising News & Media

Cinema Scene installs five Videowalls in theater lobbies across the country

September 15, 2011

Cinema Scene Marketing, a provider of in-lobby media and promotions, today announced the installation of five large-format video displays in Rave Cinemas and…

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ParkCast inks deal with Encompass Digimedia

September 14, 2011

ParkCast Network, a digital out of home advertising network with displays in parking garages and transit centers across top DMAs in the United States, has…

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HP expands digital signage offerings

September 14, 2011

HP has added displays for creative professionals and retail businesses to its portfolio, including the company's first 27-inch diagonal performance display…

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iSign to finalize Pinpoint Media purchase

September 13, 2011

iSIGN Media Solutions Inc. has signed a letter of intent (LOI) to purchase one of North America's largest digital signage networks, Pinpoint Media Group Inc.…

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Spanish health center goes digital with Scala

September 13, 2011

A Spanish health care provider, Sanitas, is bringing health product and service information to its customers via Scala digital signage.

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BlueWater Tech reports strong growth

September 11, 2011

BlueWater Technologies, a national provider of in-store solutions and technology driven displays, audio visual integration and meeting and event technology…

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'Get 'em to the Greek' (video)

Digital signage gives L.A.'s Greek Theatre revenue-generating opportunities.

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Kinetic throws Fuel on digital out-of-home fire

by Christopher Hall — w, t

Kinetic's new in-house creative department will focus on DOOH and mobile opportunities and interactivity.

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Digital billboards used in multistate FBI manhunt (Video)

by Christopher Hall — w, t

Digital billboards in a dozen southern states were used by the FBI in an effort to apprehend a wanted man.

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Chinese mass transit DOOH firm set for $15M share buyback

August 31, 2011

VisionChina Media Inc., one of China's largest digital out-of-home advertising networks on mass transportation systems, announced today that it is seeting…

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Mobile marketing helps advertisers and brands 'close the loop' (Commentary)

Mobile marketing connects advertisers and consumers at home via TV and on the go with DOOH.

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Harrods does DOOH with Harris, NEC

August 30, 2011

World-famous luxury depertment store Harrods announced today that it is set to offer its brands and clients "the very latest in digital media advertising." The…

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AAAA CEO to speak at summit for DPAA

August 24, 2011

The Digital Place-based Advertising Association announced today that Nancy Hill, president and CEO of the American Association of Advertising Agencies (4A's)…

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Smartphones make DOOH smarter (Commentary)

Some worry that smartphones will displace digital signage screens, but the two actually are perfect complements.

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Infomercials and Groupon deals on digital out-of-home?

by Christopher Hall — w, t

Ad tech firm rVue expands its direct-response inventory; will this start a new trend in DOOH?

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Clear Channel Airports inks exclusive deal with Sacramento airport

August 21, 2011

Clear Channel Airports and the County of Sacramento in California have entered into a contractual relationship whereby CCA will be the exclusive advertising…

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Akoo joins Apple, Google, more in DDEX

August 17, 2011

Media and technology firm Akoo International announced that it has joined the Digital Data Exchange, a digital media consortium whose board members include…

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Vital Media aims for motorcycle dealer DOOH

August 17, 2011

Digital signage firm Vital Media announced that it has launched website updates that include a new page aimed specifically at motorcycle retailers and…

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Local firm deploys DOOH network to 20+ Lake Charles, La., hotels

August 16, 2011

Lake Charles, La.-based Digikast LLC, which has provided digital advertising solutions for the Lake Charles Regional Airport since 2008, announced that it has…

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Australian firm launches Facebook property listings app for digital signage

July 27, 2011

Australian digital signage firm Crystal Display announced today that it has launched a new Facebook property listing app that enables clients to automatically…

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