LocaModa drops new social media app for DOOH

June 28, 2011

Cambridge, Mass.-based LocaModa today launched its Community Board 1.0, which it says is a new place-based social media application that runs on any digital…

DOOH Mindsets from rVue resonate with Resonate

June 27, 2011

"If it doesn't resonate, it doesn't sell" is the driving message behind Resonate Marketing's recent decision to leverage rVue's digital out-of-home…

Digital signage, down on the farm

June 23, 2011

Grays Farm in Wokingham, Berkshire, in the south U.K. is using digital signage to promote itself and its produce.

DOOH advertising UK tool hires (Video)

June 22, 2011

U.K.-based digital marketing agency Argent Ram Media is piloting new digital signage displays for one of their major clients, a DIY tool-rental service called…

Digital Signage: It’s all around us [Infographic]

by Christopher Hall — w, t

Digital signage is everywhere, so much so that sometimes we don't even realize it. Nearly 70 percent of Americans see it every month, and more than half every…

Digital signage & coupon kiosks aim for redbox-like ubiquity

by Christopher Hall — w, t

Coupon Express digital signage kiosks are gaining steam in their drive toward market penetration.

Make 'em laugh: SeeSaw Networks inks content deal with NYC comedy club

June 15, 2011

Digital place-based media company SeeSaw Networks announced that it has inked a content agreement with New York City's Gotham Comedy Club to develop and…

Making the Grade: NEC/DST webinar on higher-ed digital signage draws full classroom

June 8, 2011

The recent webinar by NEC Display Solutions and Digital Signage Today drew approximately 125 participants to hear digital screen media strategist Lyle Bunn and…

Real-time analytics allow for real-time course corrections in DOOH

by Christopher Hall — w, t

RVue's CEO talks about his firm's real-time analytics, and the importance of real-time analytics in DOOH.

Panasonic, indoorDIRECT partnership adds TV systems to QSRs

June 6, 2011

Panasonic Solutions Company has partnered with indoorDIRECT to create an in-store television system for quick-service restaurants.

Digital signage dayparting takes content relevance to a new level

by Jeff Hastings — CEO, BrightSign

Digital signage is one of the most powerful, cost-effective communications tools available, but because today's consumers are constantly bombarded with…

GoGo Cast lands DOOH deal with Gulf Oil

June 2, 2011

Gulf Oil L.P. and GoGo Cast Inc., a provider in dynamic content and digital merchandising in the digital out-of-home space, recently announced that the two…

Cirque du Soleil and the Mirage LOVE 3DFusion glasses-free 3-D digital signage

May 31, 2011

Glasses-free 3-D digital signage company 3DFusion Corp. announced its joint collaboration with Cirque Du Soleil and Las Vegas' Mirage Hotel in celebrating the…

UN harnessing DOOH & mobile to carry message to Main Street America

May 30, 2011

The United Nations Foundation today announced the launch of a nationwide, Out-of-Home advertising campaign that leverages the power of digital advertising to…

Commentary: Why digital signage & mobility are the future of marketing

Multichannel marketing's future is in proximity marketing, combining digital signage and mobile tech.

ScreenScape nets digital signage deal with Bauer Hockey

May 26, 2011

ScreenScape Digital Signage Network announced today that Bauer Hockey, a manufacturer of ice hockey equipment, will use the company's community-based screen…

ONELAN digital signage helps Chile get hot dogs, gas

May 26, 2011

ONELAN recently announced a digital signage deal with Pronto Copec, Chile's largest petroleum distribution company. Pronto Copec has a network of ninety sites…

X2O targets better ROI with Intel's AIM

May 25, 2011

X2O Media, a full-service provider of software, network management, and content services for professional digital signage applications, today announced that it…

SeeSaw inks deal with Effect LA, DOOH network partner for The Coffee Bean & Tea Leaf

May 25, 2011

Digital place-based media company SeeSaw Networks today announced that it has inked a deal with Effect LA, a new network of digital place-based video screens.

PumpTop TV digital signs pulled from Fla. gas stations

May 19, 2011

Gasoline station pump-top digital signs violated a local sign ordinance and had to be removed from at least three gas stations in Lakeland, Fla., according to…