Clear Channel Outdoor - New York expands DOOH network

October 30, 2011

Clear Channel Outdoor — New York has announced the expansion of its digital out-of-home network in the city of White Plains, N.Y., to provide added high impact…

Digital signage is booming: Psst, I'm talking to you (Commentary)

The president and CEO of iSIGN Media takes a look at forecasts for the digital out-of-home industry.

Parking garage-based DOOH network signs up with NEC's VUKUNET

October 17, 2011

NEC Display Solutions of America announced today that New York-based Park Cast Network is using the VUKUNET platform to manage and flight advertising campaigns…

Triple-digit growth: Can the digital signage industry handle it? (Commentary)

Digital signage maven Lyle Bunn writes about the explosive growth of the digital screen media industry.

The importance of hyper-relevance: Seasonal messaging

by Ben Stagg — CTO, Vital Media, Inc

Digital signage is the perfect venue for hyper-relevant, constantly updated messages — so, how do you pass the relevance test?

GoGo Cast digital signage to go go Lotto

October 10, 2011

GoGo Cast Inc., a global provider of retail digital signage, merchandising and branded content, today announced a seven-year agreement with lottery technology…

Digital signage opens up Times Square to 'the little guy'

October 10, 2011

According to today's Wall Street Journal, "Times Square, the nation's mecca of slick advertising for corporate behemoths, is increasingly a showcase for the…

Canadian out-of-home firm announces DOOH growth spurt

October 10, 2011

Toronto-based Newad Indoor today announced a major growth in its digital out-of-home offering due to the addition of 700 LCD screens in 140 bars and…

Leapfrog Interactive jumps into Cincinnati with public health DOOH campaign

October 9, 2011

Digital advertising agency LeapFrog Interactive last week unveiled its first digital out-of-home (DOOH) interactive marketing piece, created for the Hamilton…

Canadian out-of-home firm integrating NFC for mobile interaction

October 5, 2011

Canadian indoor advertising firm Newad has announced that it will begin integrating NFC (near field communication) technology into its digital out-of-home and…

Colleges using NV3 phone-charging kiosks

October 3, 2011

Auburn University, the University of Alaska, the University of Miami and Towson University have each deployed NV3 Technologies cellphone- and tablet-charging…

Watch DOOH on TV (Video)

by Christopher Hall — writer, self

Domino's and Verizon are using digital signage in their latest ad campaigns.

DOOH firm rVue inks deal with OOH firm Billups Worldwide

September 29, 2011

Digital out-of-home platform firm rVue Inc. recently announced a strategic partnership with Billups Worldwide, an independent out-of-home media communications…

DPAA says ad growth soaring

September 27, 2011

The Digital Place-based Advertising Association (DPAA) announced today that growth rates for the industry sector remained strong during the first half of 2011…

ISIGN on target with purchase of Pinpoint Media

September 27, 2011

Location-based interactive proximity advertising solutions firm iSIGN Media Solutions Inc. today announced that it has signed a purchase-and-sale agreement for…

Digital signage ROI coming up roses

by Christopher Hall — writer, self

The home of the NBA's Portland Trailblazers provides a good example of both hard and soft ROIs.

Eyeris TV DOOH network wins Florida Business Expo award

September 26, 2011

Eyeris TV franchise recently announced that it had been named the 2011 recipient of the Innovation And Technology Award presented by the Florida Business Expo…

DPAA announces Shirky as keynote speaker for 4th annual Digital Media Summit

September 25, 2011

The Digital Place-based Advertising Association (DPAA) recently announced that Clay Shirky, a prominent thought leader on the social and economic impact of…

Parking & transit DOOH network signs agency deal

September 25, 2011

Park Cast Network, a digital out-of-home advertising network with displays in parking garages and transit centers across top DMAs in the United States…

Planar partners with iQmetrix for mobile reseller digital signage

September 21, 2011

Specialty display technology firm Planar Systems Inc. and iQmetrix, a provider of retail management software for the North American wireless industry, recently…