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DOOH Advertising News & Media

French lottery rolling out 4,000 digital signage screens

September 20, 2011

U.K.-based digital out-of-home network owner Amscreen has announced a deal with La Francaise des Jeux, France's national lottery operator, to deploy 4,00…

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StrandVision intros new preset player for digital signage on the move

September 20, 2011

StrandVision Digital Signage has announced that it has partnered with a hardware provider to distribute preconfigured mobile digital signage players aimed at…

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GSTV expects $50 million deal to triple its DOOH footprint

by Christopher Hall — writer, self

GSTV programming will be featured on screens integrated into the new fuel dispensers from Wayne.

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Netherlands 3-D DOOH firm makes Deloitte Fast50

September 19, 2011

Netherlands-based 3-D media company Zero Creative announced that it has been listed as one of the 50 fastest growing technology companies of the Netherlands.

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Staying true to your brand

by Matt Schmitt — President & Chief Experience Officer, Reflect Systems

When you create and nurture a brand, our customers are our audience. We tell them a story designed to communicate your value proposition in a way that will…

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OOH agency PosterScope India to expand focus on DOOH

September 18, 2011

According to Best Media Info, Aegis Media Group OOH agency Posterscope recently celebrated three years in India and announced that it would be expanding its…

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Cinema Scene installs five Videowalls in theater lobbies across the country

September 15, 2011

Cinema Scene Marketing, a provider of in-lobby media and promotions, today announced the installation of five large-format video displays in Rave Cinemas and…

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ParkCast inks deal with Encompass Digimedia

September 14, 2011

ParkCast Network, a digital out of home advertising network with displays in parking garages and transit centers across top DMAs in the United States, has…

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HP expands digital signage offerings

September 14, 2011

HP has added displays for creative professionals and retail businesses to its portfolio, including the company's first 27-inch diagonal performance display…

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iSign to finalize Pinpoint Media purchase

September 13, 2011

iSIGN Media Solutions Inc. has signed a letter of intent (LOI) to purchase one of North America's largest digital signage networks, Pinpoint Media Group Inc.…

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Spanish health center goes digital with Scala

September 13, 2011

A Spanish health care provider, Sanitas, is bringing health product and service information to its customers via Scala digital signage.

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BlueWater Tech reports strong growth

September 11, 2011

BlueWater Technologies, a national provider of in-store solutions and technology driven displays, audio visual integration and meeting and event technology…

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'Get 'em to the Greek' (video)

Digital signage gives L.A.'s Greek Theatre revenue-generating opportunities.

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Kinetic throws Fuel on digital out-of-home fire

by Christopher Hall — w, t

Kinetic's new in-house creative department will focus on DOOH and mobile opportunities and interactivity.

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Digital billboards used in multistate FBI manhunt (Video)

by Christopher Hall — w, t

Digital billboards in a dozen southern states were used by the FBI in an effort to apprehend a wanted man.

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Chinese mass transit DOOH firm set for $15M share buyback

August 31, 2011

VisionChina Media Inc., one of China's largest digital out-of-home advertising networks on mass transportation systems, announced today that it is seeting…

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Mobile marketing helps advertisers and brands 'close the loop' (Commentary)

Mobile marketing connects advertisers and consumers at home via TV and on the go with DOOH.

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Harrods does DOOH with Harris, NEC

August 30, 2011

World-famous luxury depertment store Harrods announced today that it is set to offer its brands and clients "the very latest in digital media advertising." The…

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AAAA CEO to speak at summit for DPAA

August 24, 2011

The Digital Place-based Advertising Association announced today that Nancy Hill, president and CEO of the American Association of Advertising Agencies (4A's)…

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Smartphones make DOOH smarter (Commentary)

Some worry that smartphones will displace digital signage screens, but the two actually are perfect complements.

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