Taking another look at pay-per-look DOOH

by Christopher Hall — w, t

Digital out-of-home advertising experts talk about Ayuda's pay-per-look model for DOOH ad billing.

NEC & DOmedia partner for end-to-end DOOH solution

April 6, 2011

NEC Display Solutions and DOmedia announced today the formation of a strategic partnership that creates an end-to-end solution for the challenges inherent to…

DPAA shows 25% spike in DOOH ad revenues for 2010

by Christopher Hall — w, t

The DPAA's DOOH ad numbers for 2010 look good, but the picture could be even rosier than it seems.

Al Barq Digital expands DOOH mall network in UAE

April 3, 2011

United Arab Emirates — Two new properties are being added this quarter to the Al Barq Digital mall network, expanding the regional footprint and putting the…

LA City Council votes to allow digital signage on skyscrapers

March 31, 2011

According to Southern California Public Radio, the Los Angeles City Council recently approved a developer's plans to include flashing digital signs on the new…

GlobalShop: Reinventing retail design in a multichannel world

by Kim Williams — Reporter, NetWorld Alliance

Retail's future will be "flexible, personal and intensely linked," and digital signage can help make it happen.

London Gateway digital sign going up for bid

March 24, 2011

U.K.-based Independent online trading platform MediaEquals is running its first premium media auction, selling exclusive year-long rights to advertise on…

SeeSaw lists its own next big thing: Video-everywhere metrics

by Christopher Hall — w, t

SeeSaw says it has developed new metrics that measure DOOH video the same way video is measured on other media.

Interactive OOH firm inks deal with mall magnates

March 21, 2011

Out-of-home (OOH) interactive media company enVu today announced its exclusive partnership with one of the nation's largest owners and operators of regional…

Proof-of-Play Provides the Basis of Accountability for Digital Out-of-Home Advertising

Accountability standards help advertisers understand how to buy digital signage ad space and determine the success of a campaign.

DOOH4Relief: digital out-of-home community helping Japan relief

by Christopher Hall — w, t

The digital out-of-home world is joining the global relief effort to help Japan in the wake of the recent devastation.

Study: Patients exhibit high retention from hospital digital signage

by Christopher Hall — w, t

A new study yields surprising results about the efficacy of in-hospital digital signage programming.

JCDecaux mulling bid for CBS Outdoor

March 9, 2011

According to The Wall Street Journal, JCDecaux SA, the world's largest seller of outdoor advertising, said Wednesday that it's mulling a bid for U.S.

Bus stop wizard: video games and interactive digital signage

by Christopher Hall — w, t

Obscura Digital and Clear Channel Outdoor just wrapped the successful trial of new interactive outdoor digital signage.

DPAA adds Akoo, rVue & Wellness Network

March 1, 2011

The Digital Place-based Advertising Association recently announced that rVue Inc., Akoo and The Wellness Network, formerly Interactivation Health Networks…

Mvix digital signage takes a ride on 'Durango T'

March 1, 2011

In an effort spearheaded by the City of Durango, Colo., and preferred Mvix partner Professional Computer Solutions (PCS), the Durango Transit or "Durango T" is…

Noventri driving new bar and restaurant DOOH network

February 28, 2011

Noventri announced on its website today that V-Spots Digital Marketing Network, a digital signage network launched in sports bars and restaurants, is using the…

DSE: See-through display showing the way for retail digital signage?

by Christopher Hall — w, t

STRATACACHE's Chris Riegel called the PrimaSee display an example of where retail digital signage is headed.

DSE: Pay-per-view for DOOH?

by Christopher Hall — w, t

Montreal-based Ayuda Media Systems demos a potential game changer for DOOH advertising at DSE 2011.

DSE: Standards and solutions in digital signage

by Christopher Hall — w, t

Organizations in digital signage are working toward standards for networks, and companies are moving to problem solving for customers.