Commentary: What can DOOH learn from Google?

RVue's Jason Kates was a panelist at MediaPost's recent DOOH Forum, and talks here about the discussion.

DPAA launches standardized guidelines for DOOH ads

April 12, 2011

The Digital Place-based Advertising Association recently unveiled guidelines for standard advertising units.

ADCENTRICITY takes aim at consumer targeting for DOOH

by Christopher Hall — w, t

ADCENTRICITY is launching "probably the most powerful digital out-of-home targeting solution" in the market.

Key Systems, signagelive continue integration of DOOH & OOH

April 10, 2011

U.K.-based Key Systems recently announced that it is extending its out-of-home media management software systems platform to include the digital out-of-home…

Taking another look at pay-per-look DOOH

by Christopher Hall — w, t

Digital out-of-home advertising experts talk about Ayuda's pay-per-look model for DOOH ad billing.

NEC & DOmedia partner for end-to-end DOOH solution

April 6, 2011

NEC Display Solutions and DOmedia announced today the formation of a strategic partnership that creates an end-to-end solution for the challenges inherent to…

DPAA shows 25% spike in DOOH ad revenues for 2010

by Christopher Hall — w, t

The DPAA's DOOH ad numbers for 2010 look good, but the picture could be even rosier than it seems.

Al Barq Digital expands DOOH mall network in UAE

April 3, 2011

United Arab Emirates — Two new properties are being added this quarter to the Al Barq Digital mall network, expanding the regional footprint and putting the…

LA City Council votes to allow digital signage on skyscrapers

March 31, 2011

According to Southern California Public Radio, the Los Angeles City Council recently approved a developer's plans to include flashing digital signs on the new…

GlobalShop: Reinventing retail design in a multichannel world

by Kim Williams — Reporter, NetWorld Alliance

Retail's future will be "flexible, personal and intensely linked," and digital signage can help make it happen.

London Gateway digital sign going up for bid

March 24, 2011

U.K.-based Independent online trading platform MediaEquals is running its first premium media auction, selling exclusive year-long rights to advertise on…

SeeSaw lists its own next big thing: Video-everywhere metrics

by Christopher Hall — w, t

SeeSaw says it has developed new metrics that measure DOOH video the same way video is measured on other media.

Interactive OOH firm inks deal with mall magnates

March 21, 2011

Out-of-home (OOH) interactive media company enVu today announced its exclusive partnership with one of the nation's largest owners and operators of regional…

Proof-of-Play Provides the Basis of Accountability for Digital Out-of-Home Advertising

Accountability standards help advertisers understand how to buy digital signage ad space and determine the success of a campaign.

DOOH4Relief: digital out-of-home community helping Japan relief

by Christopher Hall — w, t

The digital out-of-home world is joining the global relief effort to help Japan in the wake of the recent devastation.

Study: Patients exhibit high retention from hospital digital signage

by Christopher Hall — w, t

A new study yields surprising results about the efficacy of in-hospital digital signage programming.

JCDecaux mulling bid for CBS Outdoor

March 9, 2011

According to The Wall Street Journal, JCDecaux SA, the world's largest seller of outdoor advertising, said Wednesday that it's mulling a bid for U.S.

Bus stop wizard: video games and interactive digital signage

by Christopher Hall — w, t

Obscura Digital and Clear Channel Outdoor just wrapped the successful trial of new interactive outdoor digital signage.

DPAA adds Akoo, rVue & Wellness Network

March 1, 2011

The Digital Place-based Advertising Association recently announced that rVue Inc., Akoo and The Wellness Network, formerly Interactivation Health Networks…

Mvix digital signage takes a ride on 'Durango T'

March 1, 2011

In an effort spearheaded by the City of Durango, Colo., and preferred Mvix partner Professional Computer Solutions (PCS), the Durango Transit or "Durango T" is…