Times Square bus terminal getting wrapped up in digital signage

by Christopher Hall — w, t

A lightweight LED mesh is about to transform the Port Authority bus terminal in Times Square into one large digital sign.

BroadSign improves its digital signage aim with Intel

May 8, 2011

Following a series of pilots, BroadSign has integrated its proof-of-play reports with Intel Corp.'s AIM Suite, an anonymous video analytics technology, to…

CETW: Phone-charging kiosks target affluent airport shoppers with digital signage (Video)

by Christopher Hall — w, t

A free phone-charging kiosk uses digital signage to target the educated, affluent shopper demographic found in airports.

CETW: NEC talks cross-network DOOH (Video)

by Christopher Hall — w, t

Graeme Spicer, NEC's general manager of digital media, talks VUKUNET and DOmedia at this year's CETW.

CETW: NEC talks cross-network DOOH

Graeme Spicer, general manager of digital media for NEC Display Solutions, talks about how the partnership with DOmedia will advance digital-out-of-home…

CETW: RMG announces deals for NFC mobile and Groupon networks

by Christopher Hall — w, t

RMG's CEO says DOOH is more than screens, but a media ecosystem; also announced deals with Groupon and NFC firm Blue Bite.

CETW: MediaTile rolls out 'mini-me' HumanKiosk

by Christopher Hall — w, t

MediaTile CEO Simon Wilson talks about the new 19-inch HumanKiosk digital signage solution.

Live Nation digital signage network rocking across the US

by Christopher Hall — w, t

A digital signage and remote access combo platter lets Mike Anderson run Live Nation's network from anywhere.

Scala invades India's digital signage market

April 21, 2011

Digital signage solutions firm Scala has announced that the company has officially started its Scala India operations in a joint venture between Scala and…

Groupe VIVA adds 500+ Couche-Tard stores to DOOH offering

April 14, 2011

Groupe VIVA and Pinpoint Media Group recently announced their agreement for commercial representation in which Groupe VIVA will be the exclusive Québec-wide…

Commentary: What can DOOH learn from Google?

RVue's Jason Kates was a panelist at MediaPost's recent DOOH Forum, and talks here about the discussion.

DPAA launches standardized guidelines for DOOH ads

April 12, 2011

The Digital Place-based Advertising Association recently unveiled guidelines for standard advertising units.

ADCENTRICITY takes aim at consumer targeting for DOOH

by Christopher Hall — w, t

ADCENTRICITY is launching "probably the most powerful digital out-of-home targeting solution" in the market.

Key Systems, signagelive continue integration of DOOH & OOH

April 10, 2011

U.K.-based Key Systems recently announced that it is extending its out-of-home media management software systems platform to include the digital out-of-home…

Taking another look at pay-per-look DOOH

by Christopher Hall — w, t

Digital out-of-home advertising experts talk about Ayuda's pay-per-look model for DOOH ad billing.

NEC & DOmedia partner for end-to-end DOOH solution

April 6, 2011

NEC Display Solutions and DOmedia announced today the formation of a strategic partnership that creates an end-to-end solution for the challenges inherent to…

DPAA shows 25% spike in DOOH ad revenues for 2010

by Christopher Hall — w, t

The DPAA's DOOH ad numbers for 2010 look good, but the picture could be even rosier than it seems.

Al Barq Digital expands DOOH mall network in UAE

April 3, 2011

United Arab Emirates — Two new properties are being added this quarter to the Al Barq Digital mall network, expanding the regional footprint and putting the…

LA City Council votes to allow digital signage on skyscrapers

March 31, 2011

According to Southern California Public Radio, the Los Angeles City Council recently approved a developer's plans to include flashing digital signs on the new…

GlobalShop: Reinventing retail design in a multichannel world

by Kim Williams — Reporter, NetWorld Alliance

Retail's future will be "flexible, personal and intensely linked," and digital signage can help make it happen.