DOOH Advertising News & Media
Pussycat Doll to appear live on Ocean Outdoor digital billboard
November 28, 2010
Pussycat Doll Nicole Scherzinger was set today to interact with the public via a live stream on Ocean Outdoor's full-motion digital billboard at Westfield…
read nowTomTom targets London traffic with DOOH traffic alerts, ads
November 28, 2010
Out-of-home media agency Kinetic has announced that location and navigation solutions provider TomTom is using digital out-of-home (DOOH) to broadcast HD…
read nowExplosive Media picks ScreenScape for food & beverage signage network
November 21, 2010
Explosive Media announced recently that it has selected ScreenScape to power a new digital signage network catering to food and beverage operators based on the…
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Overview: DPAA's Digital Media Summit
The head of rVue gives an overview of October's DPAA Digital Media Summit.
read nowScreenscape partners with Wakefield Canada for DOOH Castrol marketing
November 16, 2010
Wakefield Canada and ScreenScape Networks Inc. jointly announced recently that they have formed a strategic partnership to address what they call the growing…
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Glasgow subway deployment a 'unique' track for digital/traditional out-of-home ads
by Christopher Hall — w, t
The novel approach to the digital signage deployment in a Scottish subway system could provide a new model for integrating digital out-of-home (DOOH) and…
read nowDOOH, media firms join DPAA ranks
November 15, 2010
The Digital Place-based Advertising Association (DPAA) announced today that Health Media Network, Creative Media Technologies and IpsosOTX MediaCT have joined…
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Digital signage gives a shot of glamour to Glamour Shots
by James Bickers — Editor, Networld Alliance
The infamous photo studio is retouching its brand with some digital signage airbrushing.
read nowScreen UK, Harris to host breakfast briefing on stadium digital signage
November 2, 2010
The Screen UK has announced that it is holding another in its series of breakfast briefing events on Nov. 18, from 9 a.m. - noon, at Harris' brand new…
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New KFC Yum! Center serves up tasty digital signage
by Christopher Hall — w, t
The IT director for the new arena gives us a look at the process of installing a state-of-the art digital signage system.
read nowMicrosoft powering VUKUNET ad platform
October 21, 2010
NEC Display Solutions of America Inc. recently announced that it is using Microsoft Corp.'s enterprise-ready software platform to support its VUKUNET digital…
read nowDelta Airlines Achieves New Heights with Digital Signage
Digitas and SeeSaw Networks created a highly relevant, place-based digital signage campaign to increase brand awareness among international business travelers.
download nowJCDecaux lands in nearly 30 Saudi airports
October 19, 2010
Paris — according to ScreenMediadaily.com, JCDecaux SA has announced that its subsidiary JCDecaux ATA recently won the exclusive advertising concession for 2…
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'May you live in interesting times': An interview with new DPAA president Sue Danaher
by Christopher Hall — w, t
The DPAA recently named Sue Danaher its new president, and DST catches up with her for an interview.
read nowNew DOOH hits the road in Shanghai
October 12, 2010
DT Research Inc., a developer of information appliances for vertical markets, today announced the deployment of its WebDT Signage System for an outdoor digital…
read nowWatchfire spreading digital billboards
October 11, 2010
Digital billboard manufacturer Watchfire Digital Outdoor announced that it is continuing its expansion into the northeastern United States with the sale and…
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Digital place-based ad revenue sees 25% spike, DPAA says
by Christopher Hall — w, t
The DPAA announced recently that growth in the sector is accelerating, with a significant ad revenue spike in 2010's first half.
read nowScala goes into Russian government, American c-stores
October 6, 2010
According to AV Interactive, the Council of the Federation in Moscow has deployed a digital signage network powered by Scala to modernize its internal…
read nowKinetic, Grand Visual put DOOH pedal to the metal with Accelerator
October 6, 2010
Lifestyle and environments network Kinetic Worldwide and digital production specialists Grand Visual have joined forces to launch Accelerator — a dedicated…
read nowSTRATACACHE showing at Shopper Marketing Expo
October 5, 2010
STRATACACHE announced today that it is showcasing its digital media technologies — including its integration of QR codes with digital signage — today and…
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