August's Top 5 digital signage headlines

by Travis Wagoner — Editor, Networld Media Group

It's time to look back at the most-read articles and blog posts on Digital Signage Today from the previous month, recapping the biggest news headlines in…

Taking a digital signage step forward: One platform can fit all

Franchises across all industries — from restaurants to retail to hospitality — have adopted digital signage to stay current and meet customers' growing digital…

Creating demand: 4 key elements of digital signage content strategy

To create greater demand and generate maximum value from digital signage, businesses need to implement effective content strategies that fully capitalize on…

Mobile devices, digital signage working together

In the world of digital signage, beacons, facial recognition and audience measurement have become regular vocabulary in our lexicon. But what was once "thought…

Amazon, Great Clips share advice for developing a best-in-class mobile, digital experience

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

When it comes to creating a best-in-class mobile and digital experience for the retail consumer it’s about testing and learning, adjusting to new form factors…

IoT remains early stage tech in boosting customer experience

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Defining Internet of Things as intelligent interaction between humans and things to exchange information is easy enough, but assessing how and where IoT is…

Pizza Hut digital leader Baron Concors talks mobile strategy, best practices

Baron Concors, Pizza Hut global chief digital officer, said the "focus on mobile is a focus on customer," and that retailers must turn their mindset to…

Digital signage selling carpet

by Travis Wagoner — Editor, Networld Media Group

Allwein Carpet One Floor & Home has a not-so-secret weapon to entice customers to visit its showroom: A new 3-foot-5-inch by 7-foot-3-inch video-quality LED…

Digital signage going for gold at Rio 2016 Olympic Games

by Daniel Waldron — Copywriter, Armagard Limited

With 306 events, featuring 206 countries, across 42 sporting disciplines, held at 37 venues, the Rio 2016 Olympic Games represent a huge opportunity for…

Sold! Digital signage for real estate agents is the future of the industry

In recent years, the real estate agent has been challenged by the online agency. To compete in today's market, traditional agencies need to adapt. Digital…

Finding the right digital signage software

As digital out of home media continue to evolve, the role of software is increasingly important. Software is the gateway to processing the mass amounts of data…

Why digital displays are a perfect fit for higher education

Perhaps it's no surprise that college and university campuses are increasingly looking to incorporate digital displays into the college experience. University…

5 ways to maximize retail analytics in brick-and-mortar retail environments

The use of retail analytics in the world of brick-and-mortar retail is intensifying and constantly innovating as retailers use big data and qualitative data to…

Tips for selecting digital signage displays

The flat-panel display is a highly visible element of digital signage application. During the specification and selection process, it becomes clear that many…

Digital billboards stress keeping kids learning, safe and healthy this summer

by Travis Wagoner — Editor, Networld Media Group

For school children, summer can mean long days at the pool or beach, playing outdoors, perhaps a family vacation or a variety of summer academic programs. For…

The doctor is in. And the digital signage is on.

by Travis Wagoner — Editor, Networld Media Group

Various magazines still dot the tables and reading racks of physicians' offices, but digital signage is quickly grabbing more interest than that three-year-old…

OLED for brand building and customer engagement

OLED offers a superior image quality based on better contrast, higher brightness, a fuller viewing angle, a wider color range and much faster refresh rates.

Digital signage comes alive with social media content

Appealing to our emotions, compelling consumer behavior and encouraging advocacy is at the heart of digital signage. While conventional content achieves this…

June's Top 5 digital signage headlines

by Travis Wagoner — Editor, Networld Media Group

It's time to look back at the most-read articles, news and blog posts on Digital Signage Today from the previous month, recapping the biggest news headlines in…

Digital displays bring neighborhood-specific apartment listings to New York City

by Travis Wagoner — Editor, Networld Media Group

StreetEasy, a New York City real estate marketplace, recently launched its first real estate advertising campaign on LinkNYC. Its objective is to bring…